“Is my order here yet?” Here’s what we said about clothes shopping online
From previous research, we already know that ecommerce in general has been one of the best performing areas during the coronavirus pandemic. But was that so in the world of clothing and fashion, too? To investigate, Neticle, a media and text analysis company collected the online mentions of five large online clothing stores from the 1st of March. The online stores in question are Zalando, H&M, Bonprix, OTTO and About…