Kinga Edwards, Author at E-commerce Germany News

The two sides of the Clubhouse coin: does exclusivity equal elitism?

In the era of social media, it naturally invokes a lot of excitement when a new platform takes off and starts shaping our common online space. Clubhouse has given it another spin with limiting access to the party, which gave way to a lot of controversy. Neticle had to investigate… Clubhouse, the invite-only, audio-based social media app was launched in April 2020. It is similar to a free-flowing podcast and…

How Will Brexit Impact European Ecommerce Vendors?

After years of delays, discussions and debates, Brexit finally became a reality in 2021. While the full impact of Brexit is yet to be felt by the United Kingdom and its European neighbors, largely due to the continuing coronavirus pandemic, it’s important that European businesses continue to brace themselves for substantial changes — both in terms of actual business and the logistical work around it. While some people remain optimistic…

Top 29 German SaaS Companies in 2021

Germany is one of Europe’s leading SaaS powerhouses, enticing a handsome capital and a promising market to see growth. Home to various fostering innovations and a multitude of global success stories over the last couple of years, Germany has shown some significant scope for the SaaS niche. On that note, here are 29 such exemplary SaaS companies from different domains that are a must to see and use. Let us…

7 key points from the State of Mobile 2021 Report

It is a well-known fact that most of us are attached to our phones almost 24 hours a day. It is so clear that the mobile world is growing rapidly. We are able to get done more and more issues through the mobile. Right now, communication is not the only feature that mobile meets. We can do shopping, pay bills but also for shopping in the store. The number of…

5 crucial learnings from Eurostat e-commerce statistics

It is widely known that e-commerce has become increasingly popular in recent years. More and more people see the advantages of this kind of shopping – the speed, convenience, and the possibility of ordering things from the farthest corners of the world. It is a tendency visible globally, but it is worth taking a look at the given by Eurostat data about the European Union. How does Europe respond to…

6 takeaways from Braze 2021 Global Customer Engagement Review

Customer engagement should be of interest to all businesses, regardless of the sector in which they operate. Therefore, it is worth knowing the latest trends on this subject, what the general situation on the market looks like and what bodes well for success in this field. Braze prepared a report on this one powered by their experience. The report was also based on data from a survey in which B2C…

Key takeaways from Amazon Europe Poll 2020

Amazon is expanding its European market share. Its recent entry into the Polish market boosted it even further. But how does it look from the sellers’ perspective? Is it really such a great deal? How the brands sell via the marketplace, and what are their thoughts about this retail giant? Pattern provided The Amazon Europe Poll and surveyed for this purpose 30 brands that are selling on Amazon. They are…

Models or mannequins? What works better for e-commerce pictures?

Photos are the way to sell products in the fashion industry. E-commerce is based on presenting products virtually through different pictures by showing items in various angles. These pictures should be taken by professionals that are experts in this field since they act as a replacement for a client’s store visit (online shopping is a lot more convenient than traditional shopping and nowadays more people are using it than ever…

How to take high-quality photos of your e-commerce products? Packshot guide.

E-commerce is one of the most trending industry nowadays. To draw customers attention you need a top-notch marketing strategy, but for the most, a perfect website which plays the role of your store. You should make sure that the customer journey in your e-store is as convenient and intuitive as possible. Online shop optimisation also means refining detailed product description with all the needed measurements, as well as placing great…

E-Commerce – State Of Online Returns – September 2020 – New Trends & Tips

The global COVID-19 pandemic has brought many changes to the world. Some industries have suffered massively, while for others the virus opened the door to a world of pure success and growth. For e-Commerce, a worldwide lockdown and extremely strict rules of isolation meant one thing: it’s time to shine. However, it’s not as easy as it sounds. The pandemic has caused people to change a lot of their shopping…

How to start selling on Allegro?

It is quite obvious that most of us changed our shopping habits; e-commerce has developed dynamically over the world. It was inevitable since technology is developing so fast and most of the day we spend online. Do you want to transfer your store to digital? Or are you fresh on the market and just want to start selling online? No matter why you are considering it, it may be the…

How COVID-19 impacted sales – key metric from McKinsey&Company report

Not surprised at all – COVID-19 has affected the whole globe. Buyers and sellers included. Like most people, they also had to switch to digital. This was the initial reaction to the closure of many brick-and-mortar stores. However, now for many of them, ecommerce has become normal. How has the pandemic changed sales? McKinsey&Company has prepared some insights that you can read as a whole here. In this article, you…