Author: Editorial Team

The Digital Markets Act (DMA) heralds a new era for digital giants like Google, Amazon or Meta, setting the stage for significant changes in the digital advertising landscape. Primarily, it places advertisers in a challenging position as they are required to revise their consent management practices to align with the new regulations. The DMA aims to curtail the dominant market power of large digital corporations within the European Union, striving…

Greenwashing Under the EU’s Watchful Eye: New Directives Aim to Restore Faith in Eco-Advertising The EU is declaring war on greenwashing with two new directives. With some considerable consequences for environmental advertising claims. Advertising with popular slogans such as “climate neutral” based on CO2 compensation will be banned. Online retailers should follow developments in this area closely and constantly review their communication with environmental claims. Climate change and species extinction…

In the age of e-commerce, businesses are increasingly looking to expand beyond the conventional bounds of their market. Nowe Kolory company steps in as a response to these needs, giving German companies access to the dynamically developing markets of southern Europe. Entrepreneurs who choose this option gain a unique opportunity to expand their business into markets such as Romania, Hungary, Bulgaria, Greece and Cyprus. Advantages of cross-border commerce: Cross-border commerce…

90 percent of Europeans want to buy omnichannel, according to the eCommerce 2023 Survey Report1. This shows that shopping between channels, searching for information, receiving shipments or making returns should be done both online and offline. And it is a must-have. So what does omnichannel shopping look like in Europe? Shopping and e-shopping have undergone a huge transformation in Europe in recent years. Both have undoubtedly been influenced by the…

With an educative undertone and a clear aim to address the challenges and subsequent emerging opportunities that the current cross-border payments and e-commerce landscape has to offer, the Cross-Border Payments and Ecommerce Report 2023–2024 follows an intuitive structure that allows you to dive into specific trends and ways to solve the challenges faced when considering an international expansion. How can this report help you get ahead of the competition? From…

Revolutionizing the data trading landscape, a pioneering solution steps forward in response to the elimination of third-party cookies and the growing challenges in lead generation. In an era characterized by the dynamic evolution of digital commerce, this transformative approach presents innovative alternatives, empowering both businesses and consumers in the effective utilization of data.  In the ever-evolving landscape of digital commerce, data has emerged as the cornerstone of business strategy. Companies,…

While most e-commerce marketing strategies focus on social media, content, and paid advertising, there’s a powerful, often overlooked weapon you can have in your arsenal: technical SEO. Broadly speaking, search engine optimization (SEO) is an aspect of online marketing that every marketer has an eye on. However, technical SEO goes a level deeper, beyond keywords and backlinks, delving into the technical infrastructure of your website. It’s not just about making…

You can benefit by leveraging Amazon’s network to reduce logistics costs & carbon footprint. Europe’s unique geographic landscape and infrastructure means that rail and sea routes are often a more efficient and even faster mode of transport for transporting goods. That is why we have been expanding the use of short sea routes and rail to transport packages and inventory across Europe in recent years. In 2023 alone, we grew…