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Enterprise Marketplace Index: key takeaways from the report
The digital-first era accelerated in 2020. Someone-stop shop digital giants secured their position as market leaders, but many legacy retailers were caught in the middle, losing a two-front battle. However, a pioneering group of retailers brought innovation to the traditional model of retail. Read the report below based on The Enterprise Marketplace Index to find out more about digital marketplace retailers. Marketplace growth The Index found that marketplace retailers outperformed…
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The most critical insights from Adobe Digital Economy Index: COVID-19 Report
Have you been searching for information on how online shopping habits and purchasing power have changed in 2021? The Digital Economy Index, Adobe has the only real-time barometer of digital buying and selling activity, analysing trillions of online transactions across 100 million product SKUs in 18 product categories. Read the report as it includes the most important and actual data. The Adobe Digital Economy Index  The Adobe Digital Economy Index…
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Where did you get it? On Amazon, of course…
One of 2020’s biggest lessons was that while everyone stayed home, ecommerce celebrated levels of unprecedented success. Amazon certainly was one of the main beneficiaries of the situation, and to examine how the saga continues this year, Neticle analysed the online reputation of Amazon.de. The large ecommerce service had more than 800 thousand public mentions on the German internet during the first four months of 2021, and especially many in…
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Benefits of checkout marketing and why it is cool
What is checkout marketing? In checkout marketing companies display offers in the form of coupons on their checkout page as a reward for the customer’s purchase. Customers can select their preferred coupon for another partner shop. Thus, partner shops can generate new revenue, whilst the publishing shop can boost its after-sales profit. Checkout marketing offers a variety of benefits which will be explained below. Benefits for customers and participating shops…
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Is your business ready for the new EU VAT eCommerce Package? Or are you gonna be caught by traps?
Have you started an online business during the Corona pandemic and are ready to expand? Very good! But even though they say “the sky is the limit,” watch out for the Value Added Tax (VAT) trap ahead! As of July 1st of this year, an EU-wide sales tax reform for eCommerce goes into effect. According to the EU Commission, this is the “biggest VAT reform since 1993.” The new rules…
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Marketplace Ecosystem Overview: The Paypers Report
Did you know online marketplaces that allow cross-border trade are enormous drivers of economic growth? The coronavirus pandemic has drastically altered consumer behaviour since social distancing has brought the digital universe into people’s lives to a much greater degree. Now it’s high time to say more about people and companies that impact cross-border ecommerce. When it comes to marketplaces, who should you pay attention to? Which trends should you follow?…
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Next Generation PIM: Product Experience Management (PXM)
Next Generation PIM: Product Experience Management (PXM) Higher conversion rates, more brand loyalty, fewer returns and excellent customer satisfaction. These are goals that every e-commerce manager strives for, regardless of whether the company produces goods itself or sells goods from other manufacturers. Today, detailed product descriptions are often no longer sufficient to achieve these goals. The customer’s personal experience with the products is decisive. The product experience along the entire…
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Global expansion in e-commerce: 5 major obstacles of selling internationally
We have all been there: Your e-commerce business is going great, but it gets increasingly difficult to attract new customers. To reach a greater market, you are thinking about selling internationally. And why should you not? – the potential of cross-border e-commerce is huge. But is it really that easy to go global? The short answer: International expansion is one of the best and quickest ways to increase your customer-base,…
Reports
4 Key Trends from the Future of Consumer Markets report
The COVID-19 pandemic has been raging for nearly a year and continues to make life difficult for businesses in a number of sectors. Many nations are facing multiple waves of infection, new lockdowns, and slow vaccine distribution, which has resulted in changes in the way we work, live, and shop. In the long run, consumer-facing companies are likely to suffer the most, since they are on the front lines of…
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6 payment methods, that increase your Shopify shops conversion
When you go into a store and probably want to buy new shoes or headphones, you expect them to provide your preferred payment method, right? The same applies when customers visit an online shop.  As an online retailer, you have to make sure that customers are offered all payment methods they expect. Otherwise, the customer will quickly leave your store or online shop and switch to the nearest competitor. That…
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5 takeaways from UNCTAD e-commerce global review
You probably have read this sentence more than once – pandemic influenced us all. Of course, this is a fact. Changes are clearly visible in every field of life. After a year, you can see some trends and how the economy in this new reality is shaped. Also, issues associated with SDGs are becoming more and more important for the whole globe, but no need to say that pandemic has…
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The Future of eCommerce is headless. Why the future is now.
With more and more shopping experiences happening across different channels and devices, from computers to mobiles to smart devices, eCommerce businesses face the challenge of offering seamless user experiences throughout the shopping process. Headless commerce is about to disrupt eCommerce and give businesses a technology to build future-proof online shopping experiences. Propelled by the rise in eCommerce adoption, resulting from the pandemic and the need for brands and retailers to…