Reports

All Reports
9 great examples of how retail is dealing with the Corona crisis
The year 2020 is no ordinary one. For a long time to come, we will continue to tell our children – and our children will tell their children – about a year in which social and economic life was reduced to virtually zero. That has never happened before. And, of course, we all hope that we will soon return to something like “normality”. Whenever the vaccine against COVID-19 is finally…
All Reports
11 Tips for E-commerce Software Houses in COVID19 Period
Globally the COVID-19 pandemic has had a significant impact on retail stores, and in many countries these businesses are facing lockdowns. As a result of social distancing people have also reduced their visits to open retail stores. On the whole, the global retail market has come to a standstill, or at least significantly slowed down. Some product categories like sports, fashion, and hobbies have dropped dramatically. At the same time,…
All Reports
E-commerce in the time of the coronavirus outbreak: statistics
It goes without saying that the coronavirus outbreak has already changed a lot in the economy, not only in the DACH region. Many industries and businesses had to rethink their strategy and adjust their communication to better suit and serve their clients in these turbulent times.  Ecommerce Europe decided to conduct a special survey among its National E-commerce Association members. The survey covert the general situation per country, forecasts and…
All Reports
Best WooCommerce Tips To Make Your Website More Effective
Setting up an online store is no longer a difficult task. Where WordPress offers the ease to start a website, the WooCommerce plugin makes it easier for the offline store owners to take their business online and set up a store. Even startup enthusiasts and entrepreneurs have their way when planning to test their career in the eCommerce industry.  Sign up on the WordPress website, download the plugin, add products…
All Reports
This is where e-commerce meets UX, retail, digital transformation and AI: E-commerce Berlin Expo 2020
More than 50 speakers, 180 exhibitors and 7000 visitors from all over the world came to Berlin to exchange knowledge and gather unique e-commerce insights. E-commerce Berlin Expo took place in STATION Berlin for the fifth time in a row and was bigger and more successful than ever before. EBE2020 was special for a few reasons. It was a jubilee edition of this prestigious conference, and it has been gaining…
All Reports
How artificial intelligence in a shop inspires customer journey
The topic of “personalised customer service” is on everyone’s lips in online retail. Encouraged by the rapidly increasing technical possibilities of using artificial intelligence, the “interest-based offer of content” (products, offers, listings…) in e-commerce is currently entering a hot phase. A smart way to approach a complex topic with manageable effort and at attractive prices. Many dealers have recognized the relevance of the topic and implement appropriate solutions. One company…
All Reports
Cross-Border Payments and Commerce Report 2019 – 2020
The cross-border ecommerce space shows tremendous growth potential: it is estimated that it will reach USD 1 trillion in 2020 – and some of the key enablers of growth are currency, infrastructure, language, internet penetration, and the diminishing complexity for consumers and merchants. Structured in three comprehensive chapters, each depicting a main frame of the cross-border picture, the Cross-Border Payments and Commerce Report is dedicated to international retailers, global shipping…
How to rock your Amazon sales?
All Reports
How to rock your Amazon sales? Statistics and tips for 2020.
You’re active on Amazon, and you sell a thing or two, but… you’d like more.  You are not active on Amazon anymore: you sold products in the past and got put off back then, but now you feel like you would like to be ready for rumble again. You think about entering Amazon just now, but you need to know more about Amazon sales. No matter which scenario applies to…
6 Common E-Commerce Marketing Mistakes You're Making
All Reports
7 Common E-Commerce Marketing Mistakes You’re Making
While e-commerce has become a lucrative industry benefiting a great many people, it isn’t an automatic path to success and profit. A lot of strategies come into play when you’re attempting to gain the attention and loyalty of potential customers online. And while a great product or service can sometimes accomplish some of this on its own, or via word of mouth, good marketing is crucial in order to differentiate…
All Reports
29 Multichannel Marketing Statistics To Know in 2020
Gone are those days when customers used to be completely dependent on brick-and-mortar stores. Consumers today shop across multiple channels on multiple devices. This change in consumer behavior forms the core of multi-channel marketing. With a multi-channel marketing strategy in place, a company leverages a number of channels to interact with the customers. Presence across more than one channel helps a brand to fulfil a customer’s needs and wants which…
All Reports
How Content and AI can complement each other
Everybody is talking about content marketing. But not all content fits every customer. While buyer personas address this challenge on a conceptual level. Artificial intelligence now has the potential to take content experience to a new level. by Caroline Helbing, Senior Analyst at OXID eSales AG For a few years already, content marketing is the new state of the art in customer communications. Yet, the importance of content marketing is…
All Reports
Good and bad software practices past and present
What makes robust software so special and why developers (and businesses) need it. Technical paper by Dr. Bernhard Scheffold, OXID eSales AG An essential part in the development of an OXID eShop solution for a medium-sized company is the integration of the shop with its surrounding systems. This includes enterprise resource planning systems, product information management systems, CRM systems and external search servers. The latter are often a necessity in…