Category: Trends

Have you ever wanted to be part of a special mission, whose sole purpose is to recognize the very best in e-commerce? Now’s your chance! The E-commerce Germany Awards 2023 are now open for voting and we can’t wait to hear from you. With our easy-to-understand guide, you’ll be able to swiftly find out about this special event and get up to speed sufficiently for casting that oh so important…

E-commerce has evolved in recent years, changing the way people buy, and the Covid pandemic skyrocketed the market growth due to the increasing challenges that have been brought to brick-and-mortar stores. Adopting and taking advantage of a direct-to-consumer (DTC) model can help businesses better manage their profitability by controlling the entire process, from manufacturing to shipping and delivery. There was a time when shopping experiences involved buying different kinds of…

Product descriptions are essential to convince customers of the products and to support a purchase decision. They are the first impression of the product and should be as detailed as possible. Furthermore, they should contain all information, especially in fashion and lifestyle, where it is crucial that product descriptions are designed appealingly to encourage customers to buy.  In this article we will show you how to write creative texts about fashion…

Great sales strategies in eCommerce break down barriers. Many shop owners had to close down because of the pandemic and so omnichannel concepts, such as Click & Collect, have become increasingly popular over the last couple of years. For sellers who sell in the digital world exclusively, it is becoming more important than ever to promote marketplace sales alongside their own online shop and interconnect multiple sales channels. It is…

After the rush of year-end business, online retailers are gearing up their business for the best possible sustained high sales in the new year. Find out from UX expert Johannes Altmann and ePages, a leading European manufacturer of commerce platforms in the cloud and exhibitor at the E-Commerce Berlin Expo (EBE), which content in the online store has an impact on sales and why “simple” sells better. The home page…

The world’s major corporations are increasingly relying on Spryker’s solutions to implement innovative business models. For example, the company is working with the US offshoot of Aldi to implement a new online grocery shopping experience – including delivery and curbside pickup. GFM Nachrichten, in collaboration with the E-Commerce Berlin Expo (EBE), spoke with Spryker CEO Alexander Graf about the reason for its continued success and his view of the current…

If you want to be active on the one online marketplace in Poland, you can’t get past Allegro – the local offering is too dominant. In an interview, Emilia Gregorczyk, Business Development Partner at Allegro International Sellers, exhibitor at E-Commerce Berlin Expo, explains how to overcome entry hurdles, what distinguishes a good local and international marketplace strategy, and who stands out in her views. What potential do marketplaces hold for…

E-commerce remains a highly popular means for people around the world to make purchases. In 2021, the value of online retail goods delivered globally reportedly reached around five million dollars. From all indications, this trend will only continue for the foreseeable future. Online retail platforms typically offer two main delivery options: direct home delivery and other non-conventional methods, such as collection points. While the former option sees the goods brought…

We live in the marketing clutter era: every day we receive several thousand advertising messages. Ad fatigue is a condition that arises when an Internet user is tired of seeing too many ads. It causes resistance for commercials and moreover can induce negative sentiment towards a brand. Because of this marketers can witness the reduction of ROI (Return of Investment). Ad avoiders generation The numbers speak for themselves: 64% of…

As eCommerce continues to grow, the construction materials industry has also seen more and more opportunities for success in online sales. In fact, there are plenty of reasons why construction material eCommerce can proliferate. In this post, we’ll highlight some of those reasons as well as provide tips on how you can succeed in selling your products online. Skilled labor shortage The skilled labor shortage is a problem that the…

Ever-increasing transport volumes, packaging and returns – the e-Commerce business evokes substantial environmental issues. However, due to the growing trend of environmental sustainability customers are becoming more and more aware of these matters. Not only do they attach great importance to environmentally friendly shipping. They value design and durable products. Nevertheless, retailers are facing supply chain issues driven by crises such as the pandemic or the war in Ukraine.  How e-commerce business owners respond…

Israel’s e-commerce market is rapidly expanding thanks to rising consumer incomes and a vibrant digital landscape, with Israel serving as a strategic destination for IT and logistics services. This unique pairing makes Israel the gateway to e-commerce in a skyrocketing market . Local consumers are increasingly eager to buy online, which creates perfect conditions for international sellers. In this article, you’ll find valuable insights into the opportunities that await merchants,…