Category: Trends

German consumers now expect companies to act sustainably. The issue is just as important or even more important to them than it was a year ago. The E-Commerce Berlin Expo (EBE) and GFM News therefore took a closer look at where consumers now set their priorities and how SAP can help achieve sustainability goals. According to the Global Sustainability Study 2022 by global strategy consultants Simon Kucher & Partners, German…

For many e-commerce companies, it would be an immense success if their own sales doubled within a year. In the case of one client of the performance marketing agency Adstronauts, however, it actually grew by 2,543 percent during this period. How this was achieved through the right use of meta platforms as well as other marketing measures is explained by Adstronauts managing director Jana A. Micus, who applied for a…

Processes are the invisible, often ignored algorithms that determine the functioning of an organization. In the right hands, they can be a pathway to growth and scale. So it’s good to understand what their importance is. Today we’ll talk about the state of process automation in 2022. And if you’d like, you can read the entire report on the topic from Camunda. In the meantime, we invite you to read…

The Nordic countries, in this text defined as Denmark, Finland, Norway and Sweden, together have a geographical area that extends over 490 000 square miles. Counting around 26 million inhabitants in total the region, with the exeption of Denmark, is among the most sparsely populated in the world. A fact that has meant that the region has a very long history of mail order and distance trading. So when online access…

Dropshipping is a great business model for new entrepreneurs. It’s simple to set up and can be profitable with very little investment. However, there are a few things you need to do in order to make sure your business is successful. In this blog post, we will discuss the ultimate dropshipping checklist for newbies! What is dropshipping and how does it work Dropshipping is a business model where you sell…

The 17th edition of the annual report “Ecommerce in Italy” will be presented on April 18, 2023 in Milan by Casaleggio Associati, and discussed with the main companies in the sector.  The annual report “Ecommerce in Italy”, created by Casaleggio Associati, has reached its seventeenth edition. The research will be presented at a conference in Milan on 18 April 2023, a date to be marked on the calendar as one…

E-commerce has emerged as a key mode of international trade in Europe and around the world. With great advances and innovations being made in the field of e-commerce logistics and delivery technology, more consumers are turning to the online markets to fulfill their needs. With C-19 restrictions causing movement constraints, e-commerce trading grew in popularity in Europe. Clients imported from a variety of retailers, ranging from local stores to international…

For the majority of Germans, messenger services are now a more popular communication channel than telephone or e-mail. WhatsApp, in particular, stands out, with 60 percent using the app every day. Nevertheless, messengers are still hardly used in sales in this country, even though they offer unique advantages for advice, marketing and service. MessengerPeople shows the added value, presents some practical examples and gives valuable tips and tricks Matthias Mehner,…

Video has entered a brand new era. The significant increase in video consumption and production that began in 2020 continued in 2021. As a result, businesses should view video as a critical part of a successful marketing strategy. Today we will show you some data about the state of video in 2022. Stay with us and check out the whole report here. Strategy The use of video is a critical…

The E-commerce Berlin Expo is just around the corner, and with it comes a chance to learn from some of the top minds in the industry. With so many exhibitors, it can be tough to decide who to visit and what to learn. To help you out, we’ve put together a list of some of the most popular exhibitors and what they’ll be discussing at the Expo. What is E-commerce…

While it seemed that we were slowly putting the pandemic behind us after more than two years, we all faced a major crisis – Russia’s attack on Ukraine. There is a reason we talk about this, as it also affected European e-commerce. In today’s article, we will give you the highlights of e-commerce in Europe in 2022. We also encourage you to read the entire report from Ecommerce Europe. Europe…

The german saying “Geiz ist geil” – “Stinginess is cool” has had its day as a shopping philosophy: the majority of consumers have said goodbye to dumping prices and are quite prepared to pay the appropriate price for high quality. Nevertheless, price is still one of the most important instruments in e-commerce. It determines whether an offer is even considered for purchase or not. Choosing the right pricing strategy can…