Category: Trends

Globally, 82% of consumers now say they use two or more digital touchpoints during their journey. While this is good news for online brands and retailers, the number of e-commerce sellers is also up — and it’s getting pretty crowded.  Perhaps you’ve noticed an increase in channel competition in recent months. On Amazon alone, more than 1.9 million active sellers are vying for consumer attention.  Is there any hope of…

A particular challenge for online retailers: fast and cost-effective shipping In online retailing, a large number of items have to be stored, picked, packed and shipped to customers as quickly as possible. Added to this are challenges such as fluctuations in demand, changes in product range and the often time-consuming handling of returns. Without a doubt, fast and reliable shipping of goods is one of the most important criteria for…

Hardly any topic is more dreaded in e-commerce than a written legal warning concerning competition law. Written legal warnings are a German peculiarity. In other countries, you will hardly find them. In essence, a legal warning means that a competitor pursues a violation of competition law regulations against a rival company through private law proceedings. To do so, they can hire a lawyer and charge the defendant with the costs.…

Most eCommerce business owners know the importance of investing in the right CRM software, website host and logistics systems. But what about FinTech?  Too often, eCommerce merchants consider payments, banking and accounting technology as an afterthought, preferring to focus their attention on other areas such as marketing and logistics. In this article, we’ll discuss how building the right financial tech stack is crucial for earning consumer trust, saving on fees…

Since the dawn of globalisation the world is increasingly becoming the proverbial village, a trend that has been further accelerated by ever-advancing technology and fast-growing e-commerce. Many goods processed or consumed in Europe are imported from all corners of the world, primarily China, but increasingly also South East Asian countries and the Indian Subcontinent. Apart from bulk raw materials (coal, ore etc.), these goods are predominantly shipped in sea freight…

Gamification is a marketing tool that provides interactive solutions in the form of gamified experiences.  The target is to create engaging marketing campaigns which excite customers and makes them curious  about a brand or a product. It enables businesses to stand out and differentiate themselves from their  competitors.   The added value for businesses and customers is straightforward: Instead of getting marketing  information through static advertisements, that nowadays often go unnoticed,…

According to the Bloomberg monthly survey of economists in July 2022, the probability of a recession stands now at 70 %, compared to only 20% in March. According to the quarterly numbers by bevh, the German federal association for e-commerce, with a minus of 10,8 %, e-commerce revenues dropped to 19,8 billion € in the third quarter of 2022. Whether it’s a black swan event, labor shortages, an energy crisis, or…

Online retailers can act sustainably – even though they are boosting their business with direct mail, for example. Learn more about the role of address services, postage management and good shipping concepts and how you can reduce emissions in your customer approach. Avoiding and reducing emissions where possible – that is easier said than done, is it not? One good approach that many companies are already taking – partly due…

E-commerce platforms and apps offer an excellent shopping experience. They bring both sellers and buyers into one place. They offer convenience and speed to users whether on mobile or computer. The platforms and apps sell internationally but also offer a local shopping experience. Students in Germany use e-commerce platforms to maximize savings. They also use them to make a sale and earn an income. They seek offers, discounts, and promotions…

What is Cross-Selling? Every seller’s goal is to remain relevant to existing and new customers. Cross-selling is an approach where sellers offer customers a variety of products. Therefore, cross-selling is selling different products and services to existing customers. The marketplace is awash with competition, and cross-selling ensures loyalty from existing customers. However, product vendors must ensure quality, reliability, and integrity while cross-selling, else they lose their existing customers. Below are…

E-commerce is just like any shopping experience. If the customer can’t connect with it, even the best product in the world won’t sell. User experience is decisive – and a localized one is sure to bring customers back again and again. Let’s take a look at why it pays to localize your online store. If it wasn’t clear before, the Covid-19 pandemic did the trick: e-commerce reigns supreme in retail.…

Shipping on Online Marketplaces – what can make THE Difference for your Customer Online Marketplaces are a driving force in e-commerce and crucial to retailers’ success. Hardly any online retailer can get past them in the long term. One major challenge in Online Marketplaces is shipping. How exactly should merchants master this?  The competitive pressure in e-commerce is enormous – especially for smaller and medium-sized retailers. Compared to established companies…