Category: Trends

Marketplace Uni shows how best to sell your products on European marketplaces. Founder Valerie Dichtl gives tips for a good marketplace strategy and on challenges like the current price increases. >>> GFM News and E-Commerce Berlin Expo in conversation with Valerie Dichtl, marketplace expert of the Marketplace University. Valerie, what potential do marketplaces hold for manufacturers and retailers? Marketplaces basically offer great potential for manufacturers and retailers. They have a…

In an interview, Dr. Markus Schöberl, Director Seller Services at Amazon, explains why Amazon’s marketplace is so successful and what retailers should consider when making an appearance there.  >>> GFM News and E-Commerce Berlin Expo in conversation with Dr. Markus Schöberl, Director Seller Services at Amazon What potential do marketplaces hold for manufacturers and retailers in your view? Marketplaces offer entirely new opportunities for manufacturers and retailers. The central role…

Kaufland is an old hand in the retail business but a comparatively young player in the marketplace. Nevertheless, the company is already expanding its offering into other countries. In an interview, Julia Lehnkering, Senior International Sales Coordinator at E-Commerce Berlin Expo exhibitor Kaufland Global Marketplace, explains what services retailers can expect and where the journey is headed for the company. >>> GFM News in conversation with Julia Lehnkering, Senior International…

While online stores remain an important building block in e-commerce strategies, they are increasingly being eclipsed by marketplaces in terms of sales. Moreover, the aftermath of the pandemic is reinforcing the trend, as more companies are now establishing a presence on online marketplaces, making the offering more attractive to customers. With the help of industry representatives and exhibitors such as Amazon, eBay, Samsung, HomeTiger, Allegro, gominga, Kaufland Global Marketplace, E-Commerce…

If you run an online store, you need to make sure your website looks great and is easy to use. Many people will soon leave a website if they don’t like its appearance, so you need to avoid losing potential customers this way before they have even had the chance to check out what you’re selling. In this blog post, we will discuss nine ecommerce web design best practices that…

The 3rd annual CX1 WORLD Conference – one of the most significant and exciting events in the customer experience calendar, returns on October 12 & 13. Inspiring CX speakers and sessions, direct to your home or office This free online Customer Experience event will host dozens of leaders and experts from the world’s most customer-centric brands, covering a wide range of industry-related topics. So get ready to be wowed, meet…

The DACH region, comprising Germany, Austria, and Switzerland, presents a golden opportunity for ecommerce businesses looking to expand their reach.  Known for its robust economy, high purchasing power, and a consumer base that values quality, the DACH market is ripe for ecommerce growth.  However, entering this lucrative yet nuanced market requires more than just a one-size-fits-all approach. From understanding the unique consumer behavior to navigating the complex regulatory landscape, businesses…

The pandemic caused by the COVID-19 virus has brought many industries to a halt, causing long-term damage. But on the other hand, it has greatly accelerated digital progress. This includes Germany, where digital commerce has become an indispensable part of the country.  Consumers from there love to shop online, and entrepreneurs have started to move their business to the virtual world, which has proven to be a very good idea…

Have you ever wondered how convenient it is to shop online? Or have you noticed that you are annoyed by queues in stationary stores and have to wait a long time for service? Well, you are probably experiencing the Amazon Effect. The name doesn’t say anything to you? Don’t worry – in this article, we’ll explain what the effect is, who it affects, its impact on e-commerce and how retailers…

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Shopping abandonment is still a constant struggle for merchants, with an alarmingly high average abandonment rate on the payment side. To reduce the number of customers who abandon their purchases at the last minute, it’s important to ensure a smooth and seamless checkout experience. TrustPay recommends keeping the payment page simple, optimizing for each device type, avoiding page redirects, and minimizing the number of fields on the page or steps…

Although B2B e-commerce has long been generating more revenue than even the booming B2C sector, it remains rather the “unloved stepchild” in terms of customer experience. This also applies to the hype surrounding the “buy now, pay later” model, which actually seems ideal for the already highly invoice-oriented B2B segment. However, the hurdles currently lurking and how to overcome them are explained by payment provider Billie, which will also be…