Category: Trends

In ecommerce, content marketing is often seen as a practical method for increasing SERP visibility, driving website traffic, engaging social media followers, boosting brand authority, and generating viable leads.  However, the one commonly overlooked benefit of a quality-driven content marketing strategy is its role in boosting ecommerce conversions.Well-produced content allows brands to communicate value, create markets for their products, boost customer loyalty, encourage higher AOVs, and enrich customer experience. So,…

It’s increasingly clear that technology is moving beyond the industry itself. It’s no longer just a part of our world.  It has become the primary disruptive force across the entire global economy. If you’d like to learn more about it, stay with us as we discuss the Technology Report 2021 from Bain & Company today! Reshaping the Global Economy Technology is critical to businesses. Even more traditional, often “brick-and-mortar,” companies…

We had the opportunity to attend this year’s event and we learned a lot. In this blog post, we will recap the conference for you and provide our highlights and remarks. If you’re thinking of attending next year, or just want to know what it’s all about, keep reading! Numbers speak for themselves 2 halls and 180 exhibitors – these are the impressive statistics of this year’s K5 conference.  These…

Since 2021, we’ve made many predictions and thoughts about ecommerce and the market as a whole – some were more accurate, others less so. What characterized them? Which of them are coming true? ARK tells us more about it. To identify large-scale investment opportunities, ARK focuses on transformative technology’s leaders and beneficiaries. That’s why since 2017, they have provided us with annual research reports that offer some findings and conclusions…

E-commerce has become an integral part of global retailing over the last few years, and so much has already been said about this sector. But not everything. We can go on and on about e-commerce, so this time we are going to take a look at the information about the e-commerce industry, taking into account the whole world. So what does the picture of e-commerce look like in 2021, according…

The era of eCommerce is in full swing and we have all noticed the rise of online shopping. Even supermarkets are rapidly expanding their online stores and want to encourage customers further to purchase. People are searching and exploring products online definitely more than before, so it is worthwhile to dive into the world of eCommerce and discover the trends that occur in 2021.  So, since eCommerce has taken over,…

Last Mile Experts (LME), together with technology partner UPIDO A.G., has conducted a study of PUDO (pick up drop of) and APM (automated parcel machines) networks covering 27 countries in the European Union and the UK. The report, “Out-of-home delivery in Europe 2021”, produced with the support of DPDgroup and ORACLE Partner, shows that more than 40% of new PUDO points have been established in the European Union since mid-2019.…

Marketplaces are doing well and certainly have no intention of stopping in their development. Global online marketplaces have grown 70% in value since Jan 2020 to more than $5 trillion, outperforming tech overall. Moreover, online marketplace unicorns (a term used in the venture capital industry when describing a privately held startup company with a value of over $1 billion) continue to raise billions in funding across every sector. What’s more,…

The way e-commerce marketers connect with their customers is continuously evolving. If you have been in the industry for the last decade, you have seen it with your own eyes: what worked five years ago may not work today, and what works today may be obsolete tomorrow. This has a lot to do with how big players such as Google and Apple are taking actions to reduce the analytics data…

The Paypers has published the Cross-Border Payments and Ecommerce Report 2021–2022, the ultimate source of information for players interested in selling across borders. Nowadays, there is a world of opportunity beyond borders, and the cross-border ecommerce market does not show any signs of slowing down. In fact, predictions indicate a CAGR above 20% for the cross-border B2C ecommerce market over 2020–2027 and an earned revenue estimated to reach more than…

Did you know that the growth of the cross-border ecommerce market does not show any signs of slowing down? As the COVID-19 pandemic has drastically changed consumer behaviour, bringing the digital universe into people’s lives to a greater degree, it is imperative to elaborate on how the changes from the last couple of years impacted the cross-border market. So, what developments should you pay attention to? Which trends should you…

During the lockdown, high customer demand has simplified marketing activities. However, after the end of the lockdown, foreign players entered the market and increased advertising competition and, therefore, the complexity of e-commerce, marketplaces, social media, marketing, etc. How does the case look in Italy? Casaleggio Associati provided us with the report about E-commerce in Italy 2022 – change of pace after the Covid Boom. The report is based on detailed…