Category: Trends

The pandemic caused by the COVID-19 virus has brought many industries to a halt, causing long-term damage. But on the other hand, it has greatly accelerated digital progress. This includes Germany, where digital commerce has become an indispensable part of the country.  Consumers from there love to shop online, and entrepreneurs have started to move their business to the virtual world, which has proven to be a very good idea…

Have you ever wondered how convenient it is to shop online? Or have you noticed that you are annoyed by queues in stationary stores and have to wait a long time for service? Well, you are probably experiencing the Amazon Effect. The name doesn’t say anything to you? Don’t worry – in this article, we’ll explain what the effect is, who it affects, its impact on e-commerce and how retailers…

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Shopping abandonment is still a constant struggle for merchants, with an alarmingly high average abandonment rate on the payment side. To reduce the number of customers who abandon their purchases at the last minute, it’s important to ensure a smooth and seamless checkout experience. TrustPay recommends keeping the payment page simple, optimizing for each device type, avoiding page redirects, and minimizing the number of fields on the page or steps…

Although B2B e-commerce has long been generating more revenue than even the booming B2C sector, it remains rather the “unloved stepchild” in terms of customer experience. This also applies to the hype surrounding the “buy now, pay later” model, which actually seems ideal for the already highly invoice-oriented B2B segment. However, the hurdles currently lurking and how to overcome them are explained by payment provider Billie, which will also be…

Difficult times call for… different measures.  You might be familiar with the 80/20 rule or, in other words, the Pareto principle. Following this logic, 80 percent of your turnover comes from 20 percent of your goods, 80 percent of all complaints from 20 percent of your customers, and so on. Now, here’s an even better rule to follow: the 90/90 rule. Especially during difficult times like these.  The current state…

According to a study conducted by Stripe last year, 97% of leading e-commerce sites make basic mistakes to do with the payment process. Online payments often take too long and merchants fail important “one-minute tests”. It is also a point that the majority of e-commerce websites were not geared towards the European single market and growth potential was thus given away. E-Commerce Berlin Expo, together with GFM Nachrichten – Digital…

According to Checkout.com figures, around 60% of customers abandon a purchase if they can’t choose their preferred payment option. Retailers, in particular, should not ignore the “buy now, pay later” (BNPL) trend and should also push to integrate digital wallets such as Apple Pay and Google Pay. In Europe, around 80% of consumers can imagine using digital wallets or already do so. Installment payments are creating new options for consumers…

In the past, there were no trends, no e-commerce, people bought whatever was available and if they could afford it, and no one cared about the customer’s purchase path. Now, well, everything is more complicated.  That’s why we often use reliable reports that help understand customer behavior, provide expertise, and help deal with this ever-changing market.  Today we’re throwing on the main wall 10 Ecommerce Trends for 2022: Growth Strategies,…

If you’re an online store owner, then you know the importance of good product photos. They are one of the most important factors that customers consider when making a purchase. In this blog post, we will discuss some tips on how to take good product photos for your online store! Lighting is key – make sure your photos are taken in a well-lit area Natural light is best, but if…

Two-thirds of German Internet users shop online at least once a month. Their payment preferences have changed significantly over the years, as a recent study by Bundesbank shows. This is not the only thing e-commerce companies should take into account when looking for the right payment service provider or when they want to offer different payment methods on their own. Some exhibitors, partners, and speakers of the upcoming E-Commerce Berlin…

Have you ever wondered how Australian e-commerce is doing? If not, today is that time, and you’re about to learn more about online sales, sellers, and buyers right here in Australia. Thanks to Australia Post, we will show you how Australian e-commerce is doing. This seventh edition of the Inside Australian Online Shopping Industry Report presents a detailed analysis of consumer online shopping behavior and trends.  Buckle up because we’re…