Trends Archives - Page 48 of 76 - E-commerce Germany News

Trends

Top 5 Types of Fraud Targeting E-commerce Businesses

E-commerce grows year by year, but so does fraud. It comes in many shapes and sizes, targeting every possible vulnerability in a business’s infrastructure. For merchants, the best way to counter e-commerce fraud is to first learn what it is and how it works. This guide looks into both questions. The gravity of the problem and its solutions should become clearer. 2022 fraud statistics are even more telling, as: Online…

Importance of the pricing management in the race for Amazon’s Buy Box

Price management in shaping the purchase decision Setting a proper price is essential for achieving exceptional sales results. Surely, it has to be balanced perfectly between cheap, attracting the customers and expensive, providing high margins for the merchant. The research outcome (Akbar & James, 2014); (Mahesh & Nathan, 2015) is unequivocal – a product price has the greatest influence on shaping the customers’ purchase decisions. Therefore, it is crucial to…

The Top 10 Ecommerce Challenges in 2022 and How to Address Them

It’s 2022 and ecommerce is booming! As online shopping becomes more popular, retailers are faced with new challenges. In this blog post, we will discuss the top five ecommerce challenges in 2022 and how to address them. Keep reading to learn more! #1 The continued rise of mobile commerce It’s no secret that mobile commerce is on the rise. In fact, recent estimates show that by 2020, mobile commerce will…

Personalization strategy: how to tackle it [The State of Personalization report]

The need for personalization has never been more urgent. In an instant, consumers expected brands to remember who they were, where they came from, and what they liked, regardless of the channel. Personalized, one-to-one marketing might once have seemed like a pipe dream. However, consumers increasingly expect it. Can businesses deliver these experiences as consumers’ expectations rise? See what the report from Twilio Segment told about it and read our…

The Future of Retail: all insights from the Shopify report

As brands expand into offline channels, retailers must focus on creating engaging and memorable experiences to win foot traffic. As a result, businesses need to improve their omnichannel strategy to deliver a seamless shopping experience across channels. In addition, retailers need to adapt if they hope to attract and retain happy, engaged, and eager employees to meet customer expectations. Therefore, new strategies are necessary for retailers to thrive in this…

6 Effective Customer Retention Strategies For Your E-Commerce Business

The numbers don’t lie. Depending on your industry, acquiring a new customer can be 5 to 25 times more expensive than holding onto an existing one. Despite this vast difference in cost, customer retention is actually the easier option with a greater potential to bring about huge returns on investment (ROI). Did you know that even a 5% increase in customer retention can result in a revenue boost of up…

The state of European e-commerce – some extracts from a new report

Direct Link / PostNord has been studying the European e-commerce market in the E-commerce in Europe report since 2014. Obviously, over the years, there has been quite a lot of changes when it comes to consumer behavior and preferences that has been interesting to study. The report is based on interviews with just over 12 000 consumers in Belgium, Denmark, Finland, France, Germany, Italy, the Netherlands, Norway, Poland, Spain, Sweden and…

How to prepare yourself for the Expo?

The Ecommerce Berlin Expo 2022 is just around the corner and we are already excited about it! Preparations are in full swing, so everything will be perfect down to the last detail, and you can trust us – it will happen. However, we have not forgotten about you during all this hard work! While we’re preparing for the Expo, we’ve made up some tips that you can take advantage of…

Top KPIs for Measuring Profitability and Contribution Margins on Amazon

If you’re an Amazon seller, it’s essential to track your key performance indicators (KPIs) to measure profitability and contribution margins. In this blog post, we’ll discuss the top KPIs to follow and how to calculate them. By monitoring these metrics, you can make informed decisions about your business and improve your bottom line. Why Do KPIs Matter To Amazon Sellers? Key Performance Indicators (KPIs) are metrics that every business should…

How to personalize your webshop

Introduction to report This report will look deep dive into personalization, specifically for webshops currently being hosted on Shopify. Specifically this report will: Give an overview of personalization Example of key areas to consider personalizing specific to ecommerceHow to decide if your company is ready Tips to getting started What is personalization in the context of ecommerce? Personalization when heard without context can mean a number of different things, ranging from adding…

Top insights from McKinsey & Company report: Digital in the Post-Covid Era

The Covid-19 pandemic has received a lot of attention and much has been said about it. In fact, it might seem that we won’t learn anything new from this period. However, this is not true, as pandemics affected consumer behavior, trends, companies, sales and many other aspects. It has even affected luxury sales. But, fortunately, we have many reports available to talk about it. Today’s article presents insights from McKinsey…

Global Marketing Trends 2022 – key insights about customer-centricity [Deloitte Report]

Digital technology has changed the face of business and those past 18 months forever redefined customer engagement strategies. In today’s world, consumers expect more tailored and personalized services and, at the same time, they are more concerned about how their data is captured and used. Beyond products and services, people are more attuned to what a brand stands for. However, it’s more than that, as artificial intelligence becomes the foundation…