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Parcel Monitor: E-Commerce Holiday Calendar 2022

In the world of retail and e-commerce, every day is a celebration.The days where businesses solely focused on upcoming big holidays are long gone. In this digital age, every event — even the most obscure ones — is a golden ticket for businesses to increase sales as long as they know how to capitalize on it. With so many events occurring each month, keeping up with all of them can…

How to determine the ideal buyer persona for your e-commerce store

As a company, you most likely want to target as many people as possible. However, gone are the days of posting a billboard on BAB 7 and hoping you are reaching the right people. Spray marketing tactics no longer work. Instead, robust targeting where you narrow down who you’re speaking to by gender, location, age and interests is the key to any company’s growth and success. But how do you…

The German Supply Chain Act — Steps You Can Take to Comply

The German Act on Corporate Due Diligence in Supply Chains — also known as The German Supply Chain Act, Supply Chain Due Diligence Act (SCDDA) or Lieferkettensorgfaltspflichtengesetz (LkSG) — is new legislation passed in June 2021 which will take effect on January 1, 2023. It will then be further expanded on January 1, 2024. This new piece of legislation is intended to hold companies responsible to human rights and environmental…

Accelerate your DACH eCommerce – why you need more than a shopping cart

Do you want to know why some companies fail at online selling while others thrive? Well, the winners understand that in the impatient world of eCommerce, where your competition is merely a click away, optimizing the customer experience is crucial for successful eCommerce business. Those businesses having trouble often underestimate what today’s customer demands from a satisfying online experience. This article shows you that having a webshop with a “Buy…

Customer behavior: what characterizes the DACH eCommerce market?

More and more DACH companies are reaching out to price monitoring tools to get a better understanding of their competition and provide better customer service. So, can price monitoring tools help in understanding customer behavior? What are the main characteristics of the DACH eCommerce market? How eCommerce brands and retailers in this region are adjusting their businesses to customers’ needs and expectations? Although eCommerce has been around for a long…

Top 5 Types of Fraud Targeting E-commerce Businesses

E-commerce grows year by year, but so does fraud. It comes in many shapes and sizes, targeting every possible vulnerability in a business’s infrastructure. For merchants, the best way to counter e-commerce fraud is to first learn what it is and how it works. This guide looks into both questions. The gravity of the problem and its solutions should become clearer. 2022 fraud statistics are even more telling, as: Online…

Importance of the pricing management in the race for Amazon’s Buy Box

Price management in shaping the purchase decision Setting a proper price is essential for achieving exceptional sales results. Surely, it has to be balanced perfectly between cheap, attracting the customers and expensive, providing high margins for the merchant. The research outcome (Akbar & James, 2014); (Mahesh & Nathan, 2015) is unequivocal – a product price has the greatest influence on shaping the customers’ purchase decisions. Therefore, it is crucial to…

The Top 10 Ecommerce Challenges in 2022 and How to Address Them

It’s 2022 and ecommerce is booming! As online shopping becomes more popular, retailers are faced with new challenges. In this blog post, we will discuss the top five ecommerce challenges in 2022 and how to address them. Keep reading to learn more! #1 The continued rise of mobile commerce It’s no secret that mobile commerce is on the rise. In fact, recent estimates show that by 2020, mobile commerce will…

Personalization strategy: how to tackle it [The State of Personalization report]

The need for personalization has never been more urgent. In an instant, consumers expected brands to remember who they were, where they came from, and what they liked, regardless of the channel. Personalized, one-to-one marketing might once have seemed like a pipe dream. However, consumers increasingly expect it. Can businesses deliver these experiences as consumers’ expectations rise? See what the report from Twilio Segment told about it and read our…

The Future of Retail: all insights from the Shopify report

As brands expand into offline channels, retailers must focus on creating engaging and memorable experiences to win foot traffic. As a result, businesses need to improve their omnichannel strategy to deliver a seamless shopping experience across channels. In addition, retailers need to adapt if they hope to attract and retain happy, engaged, and eager employees to meet customer expectations. Therefore, new strategies are necessary for retailers to thrive in this…

6 Effective Customer Retention Strategies For Your E-Commerce Business

The numbers don’t lie. Depending on your industry, acquiring a new customer can be 5 to 25 times more expensive than holding onto an existing one. Despite this vast difference in cost, customer retention is actually the easier option with a greater potential to bring about huge returns on investment (ROI). Did you know that even a 5% increase in customer retention can result in a revenue boost of up…

The state of European e-commerce – some extracts from a new report

Direct Link / PostNord has been studying the European e-commerce market in the E-commerce in Europe report since 2014. Obviously, over the years, there has been quite a lot of changes when it comes to consumer behavior and preferences that has been interesting to study. The report is based on interviews with just over 12 000 consumers in Belgium, Denmark, Finland, France, Germany, Italy, the Netherlands, Norway, Poland, Spain, Sweden and…