Category: Trends

Trends

Trends
How to personalize your webshop
Introduction to report This report will look deep dive into personalization, specifically for webshops currently being hosted on Shopify. Specifically this report will: Give an overview of personalization Example of key areas to consider personalizing specific to ecommerceHow to decide if your company is ready Tips to getting started What is personalization in the context of ecommerce? Personalization when heard without context can mean a number of different things, ranging from adding…
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Top insights from McKinsey & Company report: Digital in the Post-Covid Era
The Covid-19 pandemic has received a lot of attention and much has been said about it. In fact, it might seem that we won’t learn anything new from this period. However, this is not true, as pandemics affected consumer behavior, trends, companies, sales and many other aspects. It has even affected luxury sales. But, fortunately, we have many reports available to talk about it.  Today’s article presents insights from McKinsey…
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Global Marketing Trends 2022 – key insights about customer-centricity [Deloitte Report]
Digital technology has changed the face of business and those past 18 months forever redefined customer engagement strategies. In today’s world, consumers expect more tailored and personalized services and, at the same time, they are more concerned about how their data is captured and used. Beyond products and services, people are more attuned to what a brand stands for. However, it’s more than that, as artificial intelligence becomes the foundation…
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Hot Consumer Trends 2030: all key takeaways
Shopping is one of the essential activities in our everyday life. They are shaped by the progress of civilization, which, consequently, influences consumer purchasing trends. As a result, an increasing amount of research is being conducted about them. In recent years, buyers have increasingly focused on product quality. It has become the primary determinant of the choice of goods. Individualism also goes hand in hand with quality. It’s about the…
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State of Subscription Commerce: key insights from the ReCharge report
2020 was a year of change. Customers lost their jobs overnight and had to cut back temporarily, while others explored new ecommerce brands they had not previously considered. As a result, merchants were able to meet their customers where they were, providing them with the options they were looking for. In addition, leading merchants became known for their flexibility in the shopping experience, whether it’s the ability to pause a…
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Top findings on eCommerce technology [Digital Commerce 360 report]
Businesses are still dealing with severe disruptions in the market and challenges brought on by the 2020s. As a critical part of their growth strategy, many brands place a great deal of emphasis on ecommerce technology. By introducing new products and services to replace lost revenue, the right ecommerce platform allows them to adapt to changing markets quickly.  Ecommerce technology also allows companies to expand their sales channels. For example,…
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Creating a competitive advantage in the e-commerce world [UserReplay report]
Growth in ecommerce is challenging brands, as well as ecommerce innovation and competition. As a result, websites continue to enhance and rework their customer experience to stand out from the competition. As a result, customers have higher expectations of the ecommerce experience.  This simultaneous growth of challenge and opportunity begs the question: how do you stay ahead of the competition? Keep reading as we will show you some insights about…
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Key findings from the Next Frontier [PayU’s global e-commerce report] 
The time to be in e-commerce has never been better. At a time of unprecedented global disruption by COVID-19, e-commerce has not only sustained sales for retailers but has also become a lifeline for many consumers, providing a way to access groceries and everyday essentials. As a result, e-commerce adoption has reached the much-anticipated tipping point. Consumers who had previously resisted online shopping have been won over by its simplicity…
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The 2024 Overview of Amazon in Germany

From its humble beginnings in a Seattle garage to becoming a global e-commerce behemoth, Amazon has transformed into a prime destination for a vast range of products. This guide explores how Amazon operates in Germany, offering insights for e-commerce businesses aiming to replicate its success.

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Top Takeaways from The Future of Commerce Trend Report 2022
There have never been as many opportunities in the ecommerce space, nor has there been as much competition. Plummeting ad spending returns pushes brands to prioritize customer lifetime value and promote brand loyalty. Additionally, the massive changes that 2020 brought to the retail industry are here to stay. And now that parts of the world are opening up, and consumers are craving opportunities to shop in person, they expect the…
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Top insights and findings from the European E-commerce Report 2021
E-commerce had played an extraordinary role in society unlike ever before, providing consumers with safe access to goods when people’s health was severely restricted. As a result, sales have increased significantly, but tourism and events have suffered due to the lockdown. With a turnover growth rate of 10%, e-commerce in Europe still grew significantly, but with a slight decrease from last year’s 14%. Nevertheless, forecasts indicate that growth will continue…
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Key Takeaways from The State of Marketplaces in 2021 report [Battery Ventures]
To say that the marketplace has grown last year is like saying nothing. Companies want their products to be available in as many places as possible. Hence, we see further sales development. In addition, the pandemic caused those who had not previously bought online to move to the Internet. As a result, users are increasingly demanding, and it is the role of store owners to understand what barriers and difficulties…