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E-Commerce Experience 2019: 6 success factors investigated

Which trends are currently driving German e-commerce? At the beginning of the year, forecasts and trend predictions are a welcome. But today – vice versa – we want to take a closer look at recent success stories to verify which forecasts of the past months have actually proved to be true. Customer experience seems to be the crucial topic that determines success ors failure. But which measures precisely help to…

Jeder Kauf idealo – Interview with Erik Meierhoff.

Erik Meierhoff – Business Idealo What is the secret sauce of idealo and how to build customers trust? We took Erik Meierhoff, Head of B2B Business, for a virtual cup of coffee to talk about e-commerce. Idealo is the leading price comparison website in Europe. How would you describe its mission? Idealo’s German claim is “Jeder Kauf idealo” which could be translated to “Every purchase idealo” – and that sums…

Countdown to the E-commerce Berlin Expo 2019 starts now!

The E-commerce Berlin Expo 2019 takes place next Wednesday, 20 February 2019 at STATION Berlin. 150 exhibitors from 21 countries, 40 speakers and more than 6000 industry professionals – Get your free ticket now and visit Berlin’s biggest e-commerce event for its fourth edition. For the fourth year in a row, the team at E-commerce Berlin Expo is returning to Germany’s capital for their premium gathering of the biggest players…

It all comes down to our omnichannel approach – interview with Anastasia Hansen

Anastasia Hansen- Senior PR Manager Mister Spex Is multichannel approach just a buzzword, or can it be really effective? There’s only one way to find out now: ask someone who knows it well. Read our interview with Anastasia Hansen, Senior PR Manager at Mister Spex. You’re a Senior PR Manager at Mister Spex, an international multichannel eyewear store. That sounds interesting, how does your work look on a daily basis?…

Human Intuition Vs Marketing Data – is that a battle or cooperation between those two? -Interview with Sharon Magen

Sharon Magen – CEO DataWit Can humans be replaced by AI and should we, actually, be worried? We talked with Sharon Magen, CEO of DataWit, about changes for e-commerce and optimization. DataWit is a successful startup. How did the idea for founding DataWit come up? Was it your idea to create this solution? Actually the idea came from my partner who has been working on it about 6 months before we…

“E-Commerce is not a bubble” – interview with Claes Larsson

Claes Larsson-Operations Lead Retail Core Zalando We invited Claes Larsson, Operations Lead Retail Core at Zalando, to share some valuable insights before upcoming E-commerce Berlin Expo. Read our interview, where Claes said “a word or two” about Purchase to Pay approach, classic Swedish leadership style and ecological thinking in e-commerce. You are an Operations Lead Retail Core at Zalando. What exactly are you responsible for? Retail Core is the part…

The future of voice search

Say hello to Dustin Coates, a Voice Search Go-to-Market Lead at Algolia, who shares his insights in our exclusive sneak peek before his presentation about the future of voice search during E-commerce Berlin Expo. “Ok Google, read the interview”! You are a Voice Search Go-to-Market Lead at Algolia, a search API company. What does your job entail on a daily basis? Algolia’s a search engine provider, which means that if…

A few things about e-tailers’ challenges

Rolando Casanova, Managing Director at Internel, is going to tell us a few things about e-tailers’ challenges, during E-commerce Berlin Expo on the 20th of February. Before we meet in Germany (a month to go!), we decided to get a little sneak peek not only of his presentation but also an overview of his job. You are Managing Director at Internel, and as your website states, it is “Next Generation…

What is the secret to successful Amazon Advertising?

What is the secret to successful Amazon Advertising? We hope to find out during the E-commerce Berlin Expo, where Nich Weinheimer, a Vice President of Kenshoo, will share best practices learned from 500+ brands. For now, our interview can play the role of a perfect sneak peek, keeping you in suspense and curiosity for another month! You are a Vice President of Kenshoo, the leading digital advertising technology platform. What…

Mastering Modern Marketing: A Journey Through Essential Strategies

In the ever-evolving world of digital marketing, staying informed and adaptable is key to the success of any business. From crafting the perfect marketing plan to understanding the intricacies of various platforms, let’s explore some vital components of contemporary marketing strategies. Laying the Groundwork: The Importance of a Solid Marketing Plan The foundation of any successful marketing endeavor is a well-thought-out plan. If you’re wondering what should be included in…

How to Choose a B2C E-Commerce Suite

As the e-commerce industry became extremely competitive and fast-paced, it was only a matter of time before online retailers recognized the need to offer seamless user experience and customer service. Generally speaking, the faster and more secure the whole shopping process, the better for your business. And there’s a way to make that happen. Turning to business-to-consumer (B2C) e-commerce software, as well as various integrations available, can make your online…

eBay beats Amazon in m-commerce

Amazon and eBay are both enormous online marketplaces and thus, fierce competitors whose success depends mostly on the number of merchants who use them to sell various products. As e-commerce evolves, though, different factors become relevant. Amazon may have more customers in general, but it’s actually eBay that takes the lead when it comes to m-commerce. And here’s why it matters, especially nowadays. Battle of the giants Although Amazon and…