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The golden metric for your online store – customer lifetime value

You’re all quite busy now, right? Of course, it’s peak season for ecommerce sales. But this dynamic time brings you a unique opportunity to analyze your data and adjust your activities to get the most out of them. The holiday season should give you a wealth of data about the performance of your products and customers. Let’s use it! You can track them on your own or you can save…

Karl Wehner from Alibaba Group and the topic of international expansion on the eastern markets at the e-commerce Berlin Expo

The biggest names of e-commerce will meet in Berlin. The event will host Karl Wehner from Alibaba Group and a range of top representatives of the e-commerce companies worldwide. On February 2nd 2017, Berlin will become the hotspot of the global e-commerce. The E-commerce Berlin Expo fairs will gather industry-leading and most successful companies in one place. Among them, you will find Karl Wehner, Director Business Development at Alibaba Group…

Smartbuyglasses receives over 60,000 questions from every month. How to manage with that amount of request? (case study)

SmartBuyGlasses is one of the world’s largest designer eyewear e-commerce companies and operates over 30 local websites in over 15 languages around the world. Everyday they receive over 60,000 questions from customers every month. These questions come by email, phone, live chat,and social media in many different countries and languages. How can you manage with that amount od data? THE COMPANY OVERVIEW SmartBuyGlasses is one of the world’s largest designer…

Win-win-win: how Immobilienscout24 builds its success in the online real estate

8 million unique users monthly from desktop, 11 million app downloads, half a million available listings – since 1998 ImmobilienScout24 revolutionized the German real estate market. In this interview with Frank Schlesinger, the Head of Technology at ImmobilienScout24, you will learn how the company keeps this leader’s position by ensuring agility, growth, innovation and great end user experience. Paulina, E-commerce Berlin: Let’s start by reminding everyone that you work as…

Happy, good-looking and inspired? The customers of about you

You know the frustration of buying clothes online? Browsing tens of pages with clothes your grandma wouldn’t even want to wear. End to this. ABOUT YOU has taken personalized online shopping to the next level and in this interview you will learn how the Hamburg-based company with 300 employees has built its success by engaging clients and giving them exactly what they want – to see, to wear, and to…

Must have Apps for ecommerce entrepreneurs

When you first start your eCommerce business there are many opportunities out there to help your business grow faster. It’s been proven over time that the division of labour and specialization on one single thing that can significantly increase overall efficiency. One great advantage of the ecommerce revolution booming in recent years is that you don’t need to hire a team of specialists. Choose the best apps instead! It’s an…