Europe E-Commerce Logistics Market Report 2024

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In recent years, the e-commerce logistics market in Europe has undergone a transformative shift. This has been driven by the relentless growth of online shopping and evolving consumer expectations. E-commerce businesses across Europe continue to strive to meet the ever-increasing demand for swift and seamless delivery experiences. In fact, the European e-commerce landscape is projected to reach a revenue of about 900 billion U.S. dollars by 2028.

Furthermore, the rise of e-commerce giants, coupled with the creation of start-ups and disruptive technologies, has reshaped the way goods are transported, tracked, and delivered across Europe. From last-mile delivery solutions to cutting-edge fulfillment centers, warehousing, and inventory management, the European e-commerce logistics market is witnessing innovations that aim to streamline logistics operations and improve the customer experience. 

This comprehensive report delves into the state of e-commerce logistics and delivery performance of 4 European countries – France, Italy, Germany, and the United Kingdom. Thus, providing valuable insights and projections for the year 2024, which would help businesses, policymakers, and investors navigate the Europe e-commerce landscape diligently.

The E-Commerce Landscape in Europe

Europe’s e-commerce market has witnessed notable growth over the past decade, with a significant surge during the COVID-19 pandemic. According to CBRE’s “E-Commerce in the Post-Pandemic Era” report (2023), the United Kingdom (U.K.), Italy, France, and Germany collectively account for approximately 62% of the total e-commerce spending across Europe. Of these nations, Germany and the United Kingdom lead with the largest market shares, together comprising nearly half of the total expenditure.

E-Commerce Penetration Growth Stabilizes After Pandemic Spike

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In the aftermath of the pandemic-induced lockdowns and the subsequent reopening of physical retail stores, e-commerce penetration rates across most European markets have stabilized or even experienced a slight decline. This trend might be an indication that the majority of consumers value the in-person shopping experience. As a result, they were keen to start patronizing physical stores once the lockdown restrictions were lifted.

Furthermore, the stabilization of e-commerce penetration growth might also show that these key markets are approaching saturation in terms of e-commerce adoption rates. However, validating this hypothesis may still require additional data and analysis. Regardless, it is obvious that the extraordinary shift to e-commerce caused by the COVID-19 pandemic has been unable to sustain its momentum. This may be a testament that physical retail remains a crucial aspect of the overall consumer experience.

Consistent Growth in B2C E-Commerce User Base

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Furthermore, the amount of business-to-consumer (B2C) e-commerce users have continued to increase across Europe gradually. From 390 million in 2017, the figures now stand at 540 million by the end of 2023. Further projections show that this upward trajectory will carry on, with users expected to reach 552 million and 586 million by 2024 and 2027, respectively.

However, as the business-to-consumer user base keeps increasing, e-commerce businesses across the region must adapt their strategies to cater to a larger and more diverse consumer base. Understanding the evolving needs and preferences of these new users will be crucial for maintaining a competitive edge in the dynamic e-commerce marketplace. Organizations and businesses that are able to adapt to the changing landscape seamlessly can easily capture a significant portion of the emerging European e-commerce market.

Delivery Performance in France

The e-commerce sector in France experienced a combination of progress and challenges in its logistics performance during the previous years. The first-attempt delivery success rate increased by 4.2% to an amazing 86% last year. Conversely, domestic parcel transit time experienced a minor stumbling block, with a decrease of 4.4%. Nonetheless, there was a slight increase of 5.5% in the overall issue ratio for domestic parcels.

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What’s more, logistics companies, including DPD France, Colissimo, Mondial Relay, and La Poste, remained the major players in France’s domestic shipping sector. These companies showed different standards of performance in delivery speed, customer service, and reliability. However, the performance of these logistics companies play a significant role in the success of the e-commerce sector across the area. This is because efficient and reliable delivery services remain crucial to meeting the increasing demands of online consumers in Malaysia.

Furthermore, France now plays a major role in the cross-border e-commerce landscape across Europe. The country has well-established trade lanes that connect other important markets across Europe. Of these crucial shipping routes is the France-Netherlands (FR-NL) corridor. This route is responsible for an astonishing average parcel transit time of only 1.68 days. Thanks to this efficient trade lane, e-commerce trades between both countries are now more swift and seamless. Thus, enabling the continuous growth of e-commerce across the continent.

Delivery Performance in Germany

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In Germany, the country’s e-commerce sector distinguishes itself with an unmatched level of efficiency. With an average parcel transit time of 1.36 days in 2023, there has been an improvement of 1.9% for the same metrics compared to 2022. In addition, Germany boasts an 89% first-attempt delivery success rate and a 95% delivery on-time ratio. Conversely, there was a 27% year-over-year increase in parcels with delivery issues (issue ratio).

With respect to international shipping routes from Germany, the Germany-Netherlands (DE-NL) route experienced the shortest transit time of an average of 1.82 days. In contrast, the Germany to France (DE-FR) route experienced the longest transit time at an average of 2.7 days. The transit times for other routes, including Germany to Austria and Belgium, were between 2.17 and 2.62 days. This shows that these routes enjoyed a rather smooth logistics performance.

Businesses in Germany can review and analyze the transit times for major international trade routes from the country to optimize their logistics strategies. Also, this can help them enhance their operational efficiency and provide a smooth cross-border shopping experience for shoppers around the globe. In addition, e-commerce logistics companies can use these data and insights for policymaking and infrastructure development. Doing this can help support the growth of international trade across Germany and strengthen the country’s position as a regional logistics center.

Check out the full report for the rest of the insights!


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