June 2024 E-commerce Insights End-of-Month News Review

This month has been full of exciting developments in the world of e-commerce! The landscape is alive with buzz and activity, and we’re here to keep you informed. We’ve gathered the top stories making waves in the digital marketplace, so stay tuned and stay updated with us.

TikTok Shop Pauses European Expansion to Focus on U.S. Market

TikTok has decided to pause its European eCommerce expansion plans to focus on strengthening its presence in the U.S. market, its most profitable region. Originally set to launch in several European countries by July, TikTok will now prioritize growing its U.S. merchandise.

Read on to learn more about this decision.

Amazon and Ikea Lead the European Online Furniture Market

Post-pandemic interest in home upgrades has significantly boosted the furniture market, with an increasing trend towards online purchases in Western Europe despite a preference for physical stores. According to Fox Intelligence, Amazon and Ikea dominate online furniture sales in several countries.

Read on to learn more about the markets where Amazon and Ikea remain top choices.

Shopware and ChannelEngine launch “Shopware Multichannel Connect”

Shopware has partnered with ChannelEngine to launch “Shopware Multichannel Connect,” enabling merchants to easily expand their reach across over 950 online marketplaces globally. 

Read on to learn more about this integration.

OTTO Launches Live Shopping App for Apple Vision Pro

As Apple Vision Pro debuts in Germany on July 12, OTTO is expanding its live shopping offerings with the launch of the “OTTO Live Shopping for Apple Vision Pro” app. This new app allows customers to explore numerous products in 3D through live shopping shows using augmented reality, providing a seamless and intuitive shopping experience.

Read on to learn more about this app.

Amazon Expands A-to-z Guarantee in Germany for Better Customer Protection

Amazon has expanded its A-to-z Guarantee in Germany to include protection against property damage and personal injury caused by defective products. 

Find out what it means for customers.