EGN

6 tips to nail your Black Friday 2023 pricing strategy

Maximizing success during the frenzy of Black Friday requires more than just slashing prices—it demands a carefully crafted pricing strategy. In order to outshine the competition and maximize shoppers, retailers must navigate a landscape of discounts, promotions, and consumer expectations. With the retail battleground set to heat up once again, this article highlights six key tips to master your Black Friday pricing strategy. From setting clear objectives to wielding the…

Building a Successful Subscription-Based eCommerce Business

Subscription-Based eCommerce is an exciting business model where customers subscribe to a service and receive products or services regularly at their doorstep. This business model has gained immense popularity for a good reason. It brings in recurring revenue, which means steady and predictable income for businesses. No more rollercoaster of unpredictable sales! But wait, there’s more! The real magic lies in customer retention. Subscribers become loyal fans who stick around,…

Notifications in the Post-Purchase Journey Report 2023

Cross-border e-commerce has gained significant popularity in recent years due to the growth of digital technology, globalization, and the increasing consumer demand for access to a wider range of products from different countries. Find out everything you should know about this concept.

SEO-safe e-commerce platform migration – preserve your ranks

Let’s say that you’ve got your SEO game on point and the results are just mind-blowing. Your website traffic is skyrocketing and the visitors are actually interested in what you’re selling. Plus, you’ve nailed the top spots in organic searches, and it’s like having a cheat code for success. But wait. Can you sustain all these beautiful results while migrating your store to a new e-commerce platform? Although it might…

Europe E-Commerce Logistics Market Report 2023

As the global economy continues its steady recovery from the pandemic-associated disruptions, the e-commerce sector around the world remains resilient and dynamic. Spurred on by changing customer tastes and the need to surmount the several challenges facing the e-commerce industry, logistics companies have continued to provide innovative solutions for their customers. In this report, our media partner Parcel Monitor explores the state of e-commerce and delivery performance metrics of select…

5 actionable tips for better Amazon Ads in 2023

Unbelievable: 9 out of 10 Germans have shopped at Amazon at some point. However, only a few of them realize how much the SERPs are plastered with ads: Almost 70% (Source: Remazing x appinio Study) do not identify the top products as ad placements. A glaring opportunity for all E-Commerce peeps! In this article, we will dive into the basics of Amazon Ads and how you can improve them in…