The business-to-business sector has been seen as playing catch-up almost from the moment that Jeff Bezos started selling books online out of his parents’ garage.…

E-commerce marketing and sales strategies traditionally rely on inbound traffic. Sometimes this can feel like a frustrating waiting game. First, you generate traffic and then…

The first touchpoint in the delivery of goods to recipients is your packaging, which represents your company and your brand from the very first moment.…

Increasing consumer expectations around health, well-being, sustainability, and food security are driving companies to examine consumer signals in the marketplace to determine their relevance and…

Globally, 82% of consumers now say they use two or more digital touchpoints during their journey. While this is good news for online brands and…

A particular challenge for online retailers: fast and cost-effective shipping In online retailing, a large number of items have to be stored, picked, packed and…

Hardly any topic is more dreaded in e-commerce than a written legal warning concerning competition law. Written legal warnings are a German peculiarity. In other…

Most eCommerce business owners know the importance of investing in the right CRM software, website host and logistics systems. But what about FinTech?  Too often,…

Since the dawn of globalisation the world is increasingly becoming the proverbial village, a trend that has been further accelerated by ever-advancing technology and fast-growing…

Gamification is a marketing tool that provides interactive solutions in the form of gamified experiences.  The target is to create engaging marketing campaigns which excite…

According to the Bloomberg monthly survey of economists in July 2022, the probability of a recession stands now at 70 %, compared to only 20%…

Online retailers can act sustainably – even though they are boosting their business with direct mail, for example. Learn more about the role of address…