Author: Kinga Edwards

Expanding your e-commerce business into international markets opens new doors—but it also introduces a complex web of decisions. Language, culture, payments, logistics, local laws—each one can make or break your success in a new region. That’s where localization comes in. But let’s be clear: localization is not just translation. It’s not switching your homepage to Spanish and hoping for the best. Done right, localization is about building a shopping experience…

What great brands get right (and others forget altogether) Customer experience is one of those phrases people love to slap on strategy decks without ever really asking what it means. It’s vague. It’s buzzy. And most teams think they’re doing just fine—until something breaks. Here’s the truth: your product could be the smartest in the room, but if the buying experience feels like a hassle, support is robotic, or no…

Since its inception, Amazon has evolved into a colossal force in online retail, captivating consumers globally and maintaining its dominance in the e-commerce sector. Dive into the insights from Digital Commerce 360 that highlight Amazon’s crucial role and influence in shaping digital commerce

Discover headless commerce, the buzzword revolutionizing online shopping. This trend separates the website’s front end from the back end, enhancing flexibility for businesses

In today’s competitive retail landscape, attracting and retaining customer loyalty is more challenging than ever. The Retail Protection Report Global by Cover Genius highlights the increasing importance of product protection in enhancing consumer satisfaction

Insights from Salesforce, gathered from 1.5 billion shoppers on the Customer 360 platform, reveal a shift towards digital transformation, the growing influence of AI, and changing consumer preferences

The “State of Marketplaces 2023” report offers a deep dive into the evolving world of online marketplaces, capturing trends, strategic insights, and lessons from the past year. This article distills the comprehensive analysis into 11 essential takeaways, serving as a roadmap for marketplace founders and entrepreneurs

Trust is everything. While many consumers start with a focus on price, research shows that the decision to purchase is often driven by a sense of security, reliability, and genuine transparency. Shoppers want to know that the products they’re buying are as described, that their personal data is safe, and that the company behind the platform truly cares about their satisfaction. Trust isn’t built overnight; it’s cultivated through a consistent…