Editorial Team, Author at E-commerce Germany News

German retailers can focus on live shopping to increase online sales

A new study of European online shopper behavior shows German retailers can grow their online business by improving live shopping experiences. The Behavior of Online Shoppers Survey 2021 shows German’s are significantly more likely than other Europeans to purchase 1 or more products from a webshop during live shopping. Key findings from the research include: 67% of German shoppers are more likely to use webshops just for searching for products they want…

Where did you get it? On Amazon, of course…

One of 2020’s biggest lessons was that while everyone stayed home, ecommerce celebrated levels of unprecedented success. Amazon certainly was one of the main beneficiaries of the situation, and to examine how the saga continues this year, Neticle analysed the online reputation of Amazon.de. The large ecommerce service had more than 800 thousand public mentions on the German internet during the first four months of 2021, and especially many in…

Benefits of checkout marketing and why it is cool

What is checkout marketing? In checkout marketing companies display offers in the form of coupons on their checkout page as a reward for the customer’s purchase. Customers can select their preferred coupon for another partner shop. Thus, partner shops can generate new revenue, whilst the publishing shop can boost its after-sales profit. Checkout marketing offers a variety of benefits which will be explained below. Benefits for customers and participating shops…

5 Holiday Strategies for Online Business to Boost Conversion Ratio

The Great rush is measured for Black Friday and Cyber Monday these days. Online businesses are ready to make the most of traffic for the holiday season. Looking at the growing opportunities of online business, more than 74% of businesses increase their e-commerce spending over the year. While more than 30% of eCommerce businesses are ready to spend more than 25% on modern technology and strategies that help them to…

Top 15 Locker Technologies in EU supporting

A group of experts from the Imperial College of London and The Bartlett School of Architecture, University College of London, have recently collaborated on a report ranking the top Smart Locker Technologies in Europe. Delivery lockers have become the most convenient and effective solution to meet the growing consumer demand for receiving online purchases. Retailers benefit too, reducing their delivery costs and enhancing the user’s experience, all the while decongesting…

Is your business ready for the new EU VAT eCommerce Package? Or are you gonna be caught by traps?

Have you started an online business during the Corona pandemic and are ready to expand? Very good! But even though they say “the sky is the limit,” watch out for the Value Added Tax (VAT) trap ahead! As of July 1st of this year, an EU-wide sales tax reform for eCommerce goes into effect. According to the EU Commission, this is the “biggest VAT reform since 1993.” The new rules…

Next Generation PIM: Product Experience Management (PXM)

Next Generation PIM: Product Experience Management (PXM) Higher conversion rates, more brand loyalty, fewer returns and excellent customer satisfaction. These are goals that every e-commerce manager strives for, regardless of whether the company produces goods itself or sells goods from other manufacturers. Today, detailed product descriptions are often no longer sufficient to achieve these goals. The customer’s personal experience with the products is decisive. The product experience along the entire…

How can Micro-fulfillment benefit your E- commerce business

Micro-fulfillment will be the most important supply chain and logistics asset in satisfying the end consumer’s demand for quick, sustainable deliveries in the coming years. How important? Well, a recent report predicts the total addressable market for micro-fulfillment centers (MFCs) will be $10B by 2026. It also forecasts that there will be one MFC for every 10 grocery stores out of the 40,000 in the whole of the U.S. So it’s no surprise then…

Selling on marketplaces is not difficult, becoming a marketplace even more so

Whether it’s clothing, furniture or electronic goods – online retailing has been recording increasing sales figures for years and will continue to gain importance in the future. The Corona pandemic in particular has significantly accelerated the development of trade in e-commerce. Online shopping has thus become part of the everyday life of many retailers. The current situation: marketplace business is gaining importance Almost every second euro of revenue in e-commerce…

“Price Intelligence & Dynamic Pricing in Europe’s Ecommerce and how Covid affected the Retail Industry”.

In the commercial world and especially in strategic marketing, it is well known that the 4Ps (Product – Price – Promotion – Place) are the basic variables that determine the result of the marketing mixture and if these variables are well planned, they will lead to success. Price Intelligence (or Competitive Price Monitoring), refers to the awareness of market-level pricing intricacies and the impact on business, using modern data mining…

The CX top 3: ecommerce essentials for growth

The pandemic era has changed what consumers expect and want from the buying journey forever. Businesses online and offline have to take risks and innovate in order to compete and stay relevant. From hyper-personalization to synced services, the trends that have emerged as a result of this new landscape are exciting. But ecommerce brands must assess which trends are worth following. Which investments pay off? What are your customers really…