Editorial Team, Author at E-commerce Germany News

How to determine the ideal buyer persona for your e-commerce store

As a company, you most likely want to target as many people as possible. However, gone are the days of posting a billboard on BAB 7 and hoping you are reaching the right people. Spray marketing tactics no longer work. Instead, robust targeting where you narrow down who you’re speaking to by gender, location, age and interests is the key to any company’s growth and success. But how do you…

The German Supply Chain Act — Steps You Can Take to Comply

The German Act on Corporate Due Diligence in Supply Chains — also known as The German Supply Chain Act, Supply Chain Due Diligence Act (SCDDA) or Lieferkettensorgfaltspflichtengesetz (LkSG) — is new legislation passed in June 2021 which will take effect on January 1, 2023. It will then be further expanded on January 1, 2024. This new piece of legislation is intended to hold companies responsible to human rights and environmental…

Accelerate your DACH eCommerce – why you need more than a shopping cart

Do you want to know why some companies fail at online selling while others thrive? Well, the winners understand that in the impatient world of eCommerce, where your competition is merely a click away, optimizing the customer experience is crucial for successful eCommerce business. Those businesses having trouble often underestimate what today’s customer demands from a satisfying online experience. This article shows you that having a webshop with a “Buy…

Long time no see: Wie NBB.com mit langen Sales Zyklen umgeht? Interview with Fabian Nösing Head of Customer Centric Marketing notebooksbilliger.de AG

We’re more than happy to introduce some speakers of our upcoming E-commerce Berlin Expo 2022. Today, we decided to invite Fabian Nösing from notebooksbilliger.de for a virtual cup of coffee to talk about “Long time no see: Wie NBB.com mit langen Sales Zyklen umgeht?” topic. Enjoy! You’ve been working at notebooksbillinger.de AG since September 2017 – Where and how did your journey with notebooksbilliger and the customer centric department begin? At…

Customer behavior: what characterizes the DACH eCommerce market?

More and more DACH companies are reaching out to price monitoring tools to get a better understanding of their competition and provide better customer service. So, can price monitoring tools help in understanding customer behavior? What are the main characteristics of the DACH eCommerce market? How eCommerce brands and retailers in this region are adjusting their businesses to customers’ needs and expectations? Although eCommerce has been around for a long…

Platform Extreme – the new era of marketplaces post pandemic (vertical marketplaces, etail marketplaces) : interview with Miro Morczinek CEO of moebel24

We’re more than happy to introduce some speakers of our upcoming E-commerce Berlin Expo 2022. Today, we decided to invite Miro Morczinek from moebel24 for a virtual cup of coffee to talk about “Platform Extreme – the new era of marketplaces post pandemic (vertical marketplaces, etail marketplaces)“ topic. Enjoy! Register for free to see this talk live! How did you come up with the idea of setting up Moebel24? I used…

“How to run a DTC bootstrapped E-Commerce concept for a complex industry like Home & Living” : interview with Philip Kehela Co-Founder | Commercial mokebo

We’re more than happy to introduce some speakers of our upcoming E-commerce Berlin Expo 2022. Today, we decided to invite Philip Kehela from mokebo for a virtual cup of coffee to talk about “How to run a DTC bootstrapped E-Commerce concept for a complex industry like Home & Living” topic. Enjoy! Register for free to see this talk live! What is mokebo? mokebo is an online furniture brand from Cologne, Germany,…

Top 5 Types of Fraud Targeting E-commerce Businesses

E-commerce grows year by year, but so does fraud. It comes in many shapes and sizes, targeting every possible vulnerability in a business’s infrastructure. For merchants, the best way to counter e-commerce fraud is to first learn what it is and how it works. This guide looks into both questions. The gravity of the problem and its solutions should become clearer. 2022 fraud statistics are even more telling, as: Online…

Importance of the pricing management in the race for Amazon’s Buy Box

Price management in shaping the purchase decision Setting a proper price is essential for achieving exceptional sales results. Surely, it has to be balanced perfectly between cheap, attracting the customers and expensive, providing high margins for the merchant. The research outcome (Akbar & James, 2014); (Mahesh & Nathan, 2015) is unequivocal – a product price has the greatest influence on shaping the customers’ purchase decisions. Therefore, it is crucial to…

E-commerce Berlin Expo 2022: Our Agenda for the Day

The E-commerce Berlin Expo is just a few weeks away, and we’re getting excited! This year’s expo is going to be bigger and better than ever, with tons of great speakers and exhibitors. If you’re planning on attending, make sure to check out our agenda for the day. We’ve got a packed schedule of events that will help you learn everything you need to know about E-commerce! About E-commerce Berlin…

“From a feature request to a problem worth solving. How can other teams inspire your Product strategy?” : interview with Fathy Abdelmonam – Product Manager at Zalando.

We’re more than happy to introduce some speakers of our upcoming E-commerce Berlin Expo conference. Today, we decided to invite Fathy Abdelmonam from Zalando for a cup of coffee to talk about “From a feature request to a problem worth solving. How can other teams inspire your Product strategy?”. Enjoy! You’ve been working at Zalando as a Product Manager since July 2021. How do you like this position so far?…

K5 FUTURE RETAIL CONFERENCE 2022 – Die ersten Speaker stehen fest

Die Vorbereitungen für die zehnte K5 FUTURE RETAIL CONFERENCE am 29.+ 30.6.22 im ESTREL Berlin laufen auf Hochtouren. Nach langer pandemiebedingter Pause ist die Vorfreude auf das Konferenzjubiläum besonders groß: “Allein der Gedanke daran, wieder in all die bekannten, aber auch neuen Gesichter blicken zu können, zaubert mir jetzt schon ein Lächeln aufs Gesicht. Das werden zwei Tage, die man so schnell nicht mehr vergessen wird” – K5 Geschäftsführerin Verena Schlüpmann Unser VERSPRECHEN auf der…