Editorial Team, Author at E-commerce Germany News

6 Effective Customer Retention Strategies For Your E-Commerce Business

The numbers don’t lie. Depending on your industry, acquiring a new customer can be 5 to 25 times more expensive than holding onto an existing one. Despite this vast difference in cost, customer retention is actually the easier option with a greater potential to bring about huge returns on investment (ROI). Did you know that even a 5% increase in customer retention can result in a revenue boost of up…

The state of European e-commerce – some extracts from a new report

Direct Link / PostNord has been studying the European e-commerce market in the E-commerce in Europe report since 2014. Obviously, over the years, there has been quite a lot of changes when it comes to consumer behavior and preferences that has been interesting to study. The report is based on interviews with just over 12 000 consumers in Belgium, Denmark, Finland, France, Germany, Italy, the Netherlands, Norway, Poland, Spain, Sweden and…

How to prepare yourself for the Expo?

The Ecommerce Berlin Expo 2022 is just around the corner and we are already excited about it! Preparations are in full swing, so everything will be perfect down to the last detail, and you can trust us – it will happen. However, we have not forgotten about you during all this hard work! While we’re preparing for the Expo, we’ve made up some tips that you can take advantage of…

Get to Know the Exhibitors of the Ecommerce Berlin Expo 2022

The Ecommerce Berlin Expo 2022 is coming up, and with it a chance to learn from some of the best minds in the ecommerce industry. In preparation for the event, it’s worth taking a look at some of the exhibitors who will be there. This article will give you an overview of what each exhibitor does and why you should take part in the Expo. What is E-commerce Berlin Expo?…

Top KPIs for Measuring Profitability and Contribution Margins on Amazon

If you’re an Amazon seller, it’s essential to track your key performance indicators (KPIs) to measure profitability and contribution margins. In this blog post, we’ll discuss the top KPIs to follow and how to calculate them. By monitoring these metrics, you can make informed decisions about your business and improve your bottom line. Why Do KPIs Matter To Amazon Sellers? Key Performance Indicators (KPIs) are metrics that every business should…

How to personalize your webshop

Introduction to report This report will look deep dive into personalization, specifically for webshops currently being hosted on Shopify. Specifically this report will: Give an overview of personalization Example of key areas to consider personalizing specific to ecommerceHow to decide if your company is ready Tips to getting started What is personalization in the context of ecommerce? Personalization when heard without context can mean a number of different things, ranging from adding…

Taking Your e-Commerce Business International? Here’s How a Freight Company Can Help

With so many British businesses that are now based – at least, in part – online, it should come as little surprise that many e-commerce store owners are looking to increase their international standing, not just their domestic one. However, many e-commerce businesses are small enterprises with just a few employees on their payroll at most. What this often means is that they do not have the in-house know-how to…

Parcel Perform: Wachstum des Paketvolumens an Black Friday und Cyber Monday (BFCM) in Europa und den USA um mehr als 20 % im Jahr 2021 gesunken

Das Paketaufkommen in den USA wuchs an BFCM um 43 % und lag damit unter dem Wachstumswert von 2020 (71 %). In Europa verzeichnete das Paketaufkommen in 2021 nur einen Anstieg von 70 % – ein deutlicher Rückgang gegenüber 94 % im Jahr 2020. Die Paketlaufzeiten haben sich im Vergleich zum Vorjahr verbessert, leichte Verzögerungen gab es lediglich während des BFCM 2021. Fortschritte bei der Bewältigung des Paketaufkommens lassen sich…

EBE 2022: the first speakers are confirmed – meet them!

The Ecommerce Berlin Expo 2022 is coming up, and we have some exciting news. The agenda is almost finished, and the first speakers are already confirmed – we’re proud to announce them here! Let’s have a closer look at them. About E-commerce Berlin Expo Ecommerce Berlin Expo is one of the most renowned international conferences for digital leaders, innovators, and entrepreneurs in the e-commerce space. It will take place on…

Ecommerce trends that will shape 2022

During the course of the pandemic, ecommerce has experienced vast and rapid expansion with the estimated value of global ecommerce jumping to $26.7 trillion. Being the only way to shop safely and from the comfort of home during the height of the pandemic, eCommerce is now an integral part of our daily lives. During this challenging and uncertain time some really innovative strategies have presented themselves and it is expected…

How To Run A Mobile-First Web-To-Print Ecommerce Website In 2022

No matter where you live, people around you are likely staring at little rectangular screens for much of the time. And a big fraction of all website traffic comes from these mobile users — 53.98%, to be precise, in 2021. Today, most customers turn to their phones to connect with a brand, browse its social media activity, and buy products from it. Sadly, the world of printing is no exception…

Here it comes: the second stage of our E-commerce Germany Awards 2022!

More than 340 companies competed in ten categories in order to be spotted by the audience and then, being evaluated by our Jury. However, as long as we would love to reward them all, we can invite only 10# companies in each category. And the audience has decided. Throughout December, the public voting took place on our website. More than 20.000 votes were casted, making it the highest vote count…