Author: Editorial Team

Reports Trends
Made-to-order: Understanding consumer behaviour to drive effective personalisation in retail
Discounts and coupons, though effective, do very little to nudge consumers to buy from you instead of your competitors. As consumers transition towards online shopping, their expectations from a virtual shopping experience has grown beyond the “10% Discount” coupon codes. A recent survey-based report commissioned by MoEngage brought forth a central theme in terms of consumer expectations from retail brands. 27% of the survey respondents said “Irrelevant products or content”…
News
What opportunities does a Dutch e-commerce merger bring to the German market?
Two major specialists now control the lion’s share of the Dutch e-commerce hosting market: European tech powerhouse team.blue has acquired e-commerce hosting specialist Hipex to be joining forces with Hypernode. Together, they form the e-commerce unit of team.blue. The union between two heavily competing companies is certain to bring some interesting developments to the international market – but in what form? The Dutch e-commerce market: weaving around the giants The…
News
Goodbye distance selling thresholds – Hello OSS: What will change for almost all European online merchants as of July 1st
On July 1st, Europe’s largest VAT reform will be implemented and the so-called One-Stop-Stop (OSS) will be launched throughout the EU. The goal behind it: This reform is intended to help simplify cross-border online trade in Europe and adapt it to the digital age. In this article we explain what will change for almost every online merchant starting 1 July 2021, and whether the reform will really bring the promised…
News
Use digitization for automation with the help of PayJoe
goodluz – stock.adobe.com Simplify your e-commerce accounting Digitization meets accounting. Take the chance and become more efficient and save money. Our software solution PayJoe enables proper bookkeeping and automates your processes. There are more and more online retailers who sell their products through their own online shops or marketplaces such as Amazon. Few of them consider the difficulties that this creates in accounting for online retailers or their tax advisors and…
News
Digitalization in modern FMCG retail with Listex.online
How accurate digital product data helps to optimize and automate logistics, marketing, planogramming, e-commerce retail processes The market of FMCG is huge, and this fact generates a high volume of competition. All market players carefully plan marketing actions and constantly search for technologies that help to optimize the processes, reduce costs, save time  and at the same time not lose quality, which is so important at all stages of the…
Reports Trends
Top 6 SEO tips for eCommerce websites in 2021
The importance for eCommerce websites to rank at the top of search engines continues to grow.  While paid searches can lead to quick success, they are very costly in the long run. This is where search engine optimization (SEO) comes into play: SEO describes measures that help online shops to appear as high as possible when relevant search terms (keywords) are entered on  search engines like Google & Co. The…
Trends
German retailers can focus on live shopping to increase online sales
A new study of European online shopper behavior shows German retailers can grow their online business by improving live shopping experiences. The Behavior of Online Shoppers Survey 2021 shows German’s are significantly more likely than other Europeans to purchase 1 or more products from a webshop during live shopping. Key findings from the research include: 67% of German shoppers are more likely to use webshops just for searching for products they want…
Reports Trends
Where did you get it? On Amazon, of course…
One of 2020’s biggest lessons was that while everyone stayed home, ecommerce celebrated levels of unprecedented success. Amazon certainly was one of the main beneficiaries of the situation, and to examine how the saga continues this year, Neticle analysed the online reputation of Amazon.de. The large ecommerce service had more than 800 thousand public mentions on the German internet during the first four months of 2021, and especially many in…
Reports Trends
Benefits of checkout marketing and why it is cool
What is checkout marketing? In checkout marketing companies display offers in the form of coupons on their checkout page as a reward for the customer’s purchase. Customers can select their preferred coupon for another partner shop. Thus, partner shops can generate new revenue, whilst the publishing shop can boost its after-sales profit. Checkout marketing offers a variety of benefits which will be explained below. Benefits for customers and participating shops…
Trends
5 Holiday Strategies for Online Business to Boost Conversion Ratio
The Great rush is measured for Black Friday and Cyber Monday these days. Online businesses are ready to make the most of traffic for the holiday season. Looking at the growing opportunities of online business, more than 74% of businesses increase their e-commerce spending over the year. While more than 30% of eCommerce businesses are ready to spend more than 25% on modern technology and strategies that help them to…
Trends
Top 15 Locker Technologies in EU supporting
A group of experts from the Imperial College of London and The Bartlett School of Architecture, University College of London, have recently collaborated on a report ranking the top Smart Locker Technologies in Europe. Delivery lockers have become the most convenient and effective solution to meet the growing consumer demand for receiving online purchases. Retailers benefit too, reducing their delivery costs and enhancing the user’s experience, all the while decongesting…
News Reports
Is your business ready for the new EU VAT eCommerce Package? Or are you gonna be caught by traps?
Have you started an online business during the Corona pandemic and are ready to expand? Very good! But even though they say “the sky is the limit,” watch out for the Value Added Tax (VAT) trap ahead! As of July 1st of this year, an EU-wide sales tax reform for eCommerce goes into effect. According to the EU Commission, this is the “biggest VAT reform since 1993.” The new rules…