Editorial Team, Author at E-commerce Germany News

SMS Communication for E-commerce [2021 Guide]

This guide will lead you through the basics of SMS communication for e-commerce. You will learn about the most important applications of text messaging in online business and how to implement them, as well as means to optimize your SMS campaigns and databases. A brief history of texting Bulk text messaging is a bottom-line tool of e-commerce, and so it is often overlooked as not on par with modern technology.…

E-commerce trends in the DACH market 2021

Over 100 million potential customers. Wealthy countries with high internet penetration and customers willing to buy online. That’s how we can shortly summarize the DACH market – the Western European region consisting of Germany, Austria, and Switzerland. What trends are currently shaping this market concerning online retail? And what should you do if you want to sell your products here? Let’s discover the full e-commerce potential of the DACH market.…

How Germans go from stationary to online shopping

Whether at home on the couch or while waiting for the train, whether with a tablet or a smartphone: Online shopping is booming and we have more e-commerce businesses than ever. Dealing with the topic of digitalization is a must for all retailers – both online and offline: It’s not just about offering new services, but above all about enabling customers to shop on as many channels as possible. The importance of…

The Top 3 Most Efficient Software for Associations Management Online

The most efficient association management software enables organizational leaders to perform their administrative duties expertly. They can organize memberships and facilitate engagements quickly and effectively. A Small Business CRM Software can also be used to track employee performance like in a dedicated people enablement platform and to increase the team’s productivity. The good news is that even with the already improved technology, solution providers are still working smarter year after…

E-commerce improves the outlook for sales in the new normal

In 2020, the textile segment accounted for more than a quarter of the total B2C e-commerce sales in Germany. 43% of regular online shoppers are in the 20-39 age group, showing that online shopping has become an indispensable part of everyday life for many people. Germany, August 9, 2021 – Unbeatable prices and tempting discounts that are being increased over time by thousands of retailers. Although sale periods are no…

6 Best Web Design Tips to Improve the UX of Your E-Commerce

The user experience (UX) on your e-commerce site has a significant role to play. It determines audience engagement and interaction with your content. There are so many businesses fighting for an online share of voice. You can therefore not afford to be complacent. Yet, the reality is that ensuring a pleasant UX can be difficult. You need the right tips to do it well. That is why it is…

Selling Around the Globe: 12 Important Tips for Shipping Internationally

Are you planning to expand your online store to international markets? Doing so can help boost your sales. However, selling your products to the international market can get tricky. That’s because you have to consider the logistics and the cost it may incur. This also means you have to be strategic if you want to implement international shipping. So, what is the best way to go about it? In this…

Challenges and Opportunities in B2B E-Commerce

The launch of a B2B online shop is not always crowned by the desired degree of success: all too often, important issues are paid little or no attention during the projecting process. In this guest article Mirco Rennich, Product Owner E-Commerce and Tobias Kunitz, Senior Consultant & Sales Representative at COMPRA GmbH, show you what you should take into account when choosing a suitable shop system and how you can…

How Residential Proxies Are Useful For Businesses

Residential proxies are great tools that can be used to improve the effectiveness of businesses through profitable online activities. Think about instances when you want to obtain or verify some data online to benefit your business. There are possibilities that the data from some websites might be fed with fake information without your knowledge. Websites are now personalizing the content they display to their visitors based on visitors’: IP addresses…

An outlook on e-commerce logistics – What industry changes can we expect in 2022?

The pandemic has made a huge impact on our everyday lives in multiple aspects. In business, we have seen some industries thriving while others have fallen. E-commerce and third-party logistic services are however predicted to have a bright outlook! One industry that has gained a real boost is e-commerce and therefore the need for e-commerce logistic services. The latest restrictions have rapidly sped up online retail and direct-to-consumer (D2C) business…

Why online payments fail and how to avoid it?

Merchants and their clients experience online payments failing everyday. It is mutually annoying. Buyers spend time and effort to enter their payment details, for the payment just to be declined. When it happens, buyers have a second chance to re-think their buying decision. Let’s face it, no merchant wants their clients to think twice about purchasing. Also, when a payment fails it might damage the reputation of an ecommerce site…

Made-to-order: Understanding consumer behaviour to drive effective personalisation in retail

Discounts and coupons, though effective, do very little to nudge consumers to buy from you instead of your competitors. As consumers transition towards online shopping, their expectations from a virtual shopping experience has grown beyond the “10% Discount” coupon codes. A recent survey-based report commissioned by MoEngage brought forth a central theme in terms of consumer expectations from retail brands. 27% of the survey respondents said “Irrelevant products or content”…