Interviews

Interviews
„55 Marketing Mistakes we made since launching our period underwear brand KORA MIKINO“ : interview with Julia Rittereiser CEO KORA MIKINO
We’re more than happy to introduce some speakers of our upcoming E-commerce Berlin Virtual conference. Today, we decided to invite Julia Rittereiser from KORA MIKINO for a virtual cup of coffee to talk about “55 Marketing Mistakes we made since launching our period underwear brand KORA MIKINO.” topic. Enjoy! What’s the story behind KORA MIKINO? 50% of our population menstruates – at least parts of their lives – but the product and…
Interviews
„It’s a Seller’s Market: The Top Questions Sellers Should be Asking Buyers before Signing an LOI“ : interview with Sami Turkie Country Director Thrasio
We’re more than happy to introduce some speakers of our upcoming E-commerce Berlin Virtual conference. Today, we decided to invite Sami Turkie from Thrasio for a virtual cup of coffee to talk about “It’s a Seller’s Market: The Top Questions Sellers Should be Asking Buyers before Signing an LOI” topic. Enjoy! What do you do during the course of your work day?  Each workday brings something new and that makes our business…
Interviews
„Artificial Intelligence – The customer journey doesn’t stop beyond dunning“ : interview with Michael Renz Country Director Lowell
Can you share with us your story of how you joined Lowell? My professional background includes more than thirty years of debt collection experience. After ten years absence from Lowell, I rejoined in 2020, but never lost sight of Lowell. It is good to be back and I am thrilled to be part of Lowell Way’s digital customer journey. What are your main responsibilities on a daily basis? I am…
Interviews
“Study: What is sustainable E-commerce according to consumers?”: interview with Mikael Fristedt Westre, CEO of Box Inc
We’re more than happy to introduce some speakers of our upcoming E-commerce Berlin Virtual conference.Today, we decided to invite Mikael Fristedt Westre from Box Inc for a virtual cup of coffee to talk about Study: “What is sustainable E-commerce according to consumers?” topic. Enjoy! You’re a head of Box Inc. How did your journey begin? After university I started working as a management consultant for The Boston Consulting Group and…
Interviews
How e-commerce can be harnessed to help local businesses
The online retail giants may appear unassailable, but a local solution combined with a digital strategy may help small retailers find a chink in their armour, writes Joris Kroese, founder and CEO of Hatch Last year, the retail industry witnessed an extraordinary shift, from in-store to online shopping due to COVID-19. Now, Black Friday and various end of year promotions pushed online sales even further, to record heights in the…
Interviews News Trends
Industry Specialists’ Insights on e-commerce in 2021
The transition from offline to online shopping in 2020 will undoubtedly remain the primary ecommerce trend of the current year. More and more companies are opening and investing in online shops. In which direction is ecommerce developing, and what should we pay attention to in 2021? We present 25+ tips from industry experts! The best way to leverage social media for your e-commerce in 2021 is to leverage both influencer…
Interviews Trends
“If we want to offer customers a unique customer experience each time they visit their favorite online shop, we need to accompany them on each step of their journey through the shop” – interview with Thorsten Mühling (epoq)
Thorsten Mühling, Co-Founder & CEO at epoq, shared with us the story of founding epoq, as well as views on e-commerce trends in 2020. Keep on reading to find out more! Can you share with us your story of how you founded epoq? My business partner Michael Bernhard and I founded our first company back in 2003. Our goal was to bring in an automated self-learning technology for dynamic scoring,…
Interviews Trends
“Businesses’ mobile communication is the new window shopping” – interview with Lisa Dauvermann (Facebook)
We’re happy to publish our interview with Lisa Dauvermann, Industry Lead eCommerce at Facebook. Find out how will Facebook’s role change in the e-commerce industry in the next few years. What are your main responsibilities as an Industry Lead eCommerce at Facebook?In my position as Head of Commerce Platforms DACH at Facebook, I lead the team that is working with our eCommerce clients on building sustainable strategies to grow their…
Interviews Trends
“Cybercriminals are very opportunistic and will target smaller e-retailers as well as big ones” – interview with Max Laemmle (Fraugster)
We had a pleasure ask a few questions to Max Laemmle, CEO and Founder at Fraugster. Read on to learn how he created Fraugster and how AI can embrace online stores. You’re a Founder of Fraugster. How did you come up with an idea for this company? After years of working in the payments industry, my Co-Founder, Chen Zamir and I experienced first-hand the challenges of fraud for e-commerce merchants.…
interview with Ralph Hünermann
Interviews Trends
“Personalization is about to take center stage and will become mainstream in 2020” – interview with Ralph Hünermann (ODOSCOPE)
Ralph Hünermann, a Founder & CEO at ODOSCOPE, shared with us his professional experiences and explained the term situationalization. Keep on reading to find out more! You founded ODOSCOPE in 2015. Long story short: What is your company’s mission? We enable high user experience by delivering relevant content to any user on every digital touchpoint. Which previous professional experience inspired you to found ODOSCOPE? First of all, my PhD in…
Interviews Trends
“We’ve identified the feedback of satisfied customers as a new form of online currency” – interview with Remo Fyda (ProvenExpert)
We’re excited to present our interview with Remo Fyda, a CEO at ProvenExpert. Read on to learn about the important role of social proof in the e-commerce industry. You are a CEO and Co-Founder of ProvenExpert. Can you tell us more about the idea and beginnings of the company? I’ve been advising companies across a wide range of sectors on online strategy for over 20 years. When I sold my…
interview with Tom Pham
Interviews Trends
“Always pay attention to what consumers say about your products, use this information to improve your service and proposition” – interview with Tom Pham (Beiersdorf)
We’re happy to share with you our interview with Tom Pham, Global Ecommerce Operations Manager at Beiersdorf. Find out how to sell products on Amazon marketplace, and what are the trends in the skincare industry in terms of e-commerce. You are a Global Ecommerce Operations Manager at Beiersdorf. What are your responsibilities on a daily basis? When I started at my position, I was responsible for building up the Amazon…