Reports

6 Common E-Commerce Marketing Mistakes You're Making
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7 Common E-Commerce Marketing Mistakes You’re Making
While e-commerce has become a lucrative industry benefiting a great many people, it isn’t an automatic path to success and profit. A lot of strategies come into play when you’re attempting to gain the attention and loyalty of potential customers online. And while a great product or service can sometimes accomplish some of this on its own, or via word of mouth, good marketing is crucial in order to differentiate…
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29 Multichannel Marketing Statistics To Know in 2020
Gone are those days when customers used to be completely dependent on brick-and-mortar stores. Consumers today shop across multiple channels on multiple devices. This change in consumer behavior forms the core of multi-channel marketing. With a multi-channel marketing strategy in place, a company leverages a number of channels to interact with the customers. Presence across more than one channel helps a brand to fulfil a customer’s needs and wants which…
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How Content and AI can complement each other
Everybody is talking about content marketing. But not all content fits every customer. While buyer personas address this challenge on a conceptual level. Artificial intelligence now has the potential to take content experience to a new level. by Caroline Helbing, Senior Analyst at OXID eSales AG For a few years already, content marketing is the new state of the art in customer communications. Yet, the importance of content marketing is…
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Good and bad software practices past and present
What makes robust software so special and why developers (and businesses) need it. Technical paper by Dr. Bernhard Scheffold, OXID eSales AG An essential part in the development of an OXID eShop solution for a medium-sized company is the integration of the shop with its surrounding systems. This includes enterprise resource planning systems, product information management systems, CRM systems and external search servers. The latter are often a necessity in…
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EBE 2019 – E-Commerce Trends 2019 – fear and desire of German online shoppers
E-commerce Berlin Expo 2019 was truly packed with amazing insights presented by knowledgeable and experiences speakers from all over the world. One of them was Erik Meierhoff, Head of B2B business in Idealo. Idealo is a price comparison website which allows users to compare prices on a range of products from hundreds of shops.  During EBE 2019, Erik decided to share a few data-driven conclusions, insights and statistics that apply…
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The Complete Guide To Understanding The DACH Market
Every region has its own specifics and dynamics. DACH region is one of the most advanced in the world. A strong economy and a high standard of living have its reflection in the e-commerce industry. What is DACH? An abbreviation DACH stands for D — Deutschland (Germany), A — Austria, CH — Confœderatio Helvetica (Switzerland). Therefore, it refers to German-speaking Europe.  Source The shape of e-commerce in the DACH region…
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How customized online-stores are built in Czech & Slovak Republic: survey among e-commerce software houses
If you are looking for a supplier of customized online store solutions, there are currently 242 Czech and Slovak agencies to choose from, and trying to pick the right one can feel like an impossible task. How do the individual agencies differ? We’ve searched the entire market and have compiled information on how large e-shops are built, how long the construction takes, what technologies the agencies use, and how much…
Reports
Optimize your e-commerce website
There is no doubt that e-commerce is a big thing. Numbers don’t lie: According to Statista, US e-commerce sales reached $396 billion in 2016 and is predicted to grow to $684 billion by 2020. American customers spent $5 billion online during 2017’s Black Friday only. However it’s China that is the biggest player. Chinese e-commerce revenue was estimated to be $672 billion in 2017, which makes up more than 40%…
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Retail in Germany: report
E-commerce is a dynamic industry where innovations drive development. Solutions that worked a few years ago, can’t be good enough today. How does Germany’s market adapt new technologies for e-commerce? Should German retailers look out for the foreign competition? Read on to find out!  Card payments Even though you might think that in Germany cash payments still are the majority, numbers claim the opposite. At the EHI Congress in May,…
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8 key takeaways from E-commerce Report: Germany 2019
The world of e-commerce is dynamically changing: nothing looks like it did a few years ago. With the new technology ruling old and obsolete processes, sellers need to face a few challenges in order to improve their customer service and ensure that customers are satisfied with the purchase to the extent they will surely come back for more soon. One of the biggest e-commerce market not only in Europe but…
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Personalisation: Don’t suspect, know where the shoe pinches at online customers
Part II: AI-based personalisation in the online shop. How OXID eShop handles it? Read Part I here There are no fewer than six e-commerce events behind us at the end of the first quarter. After numerous discussions, workshops, lectures and product demos, it is clear: AI-based personalisation has the potential this year to change everything for online merchants and customers alike. Do you really know what the customer is looking…
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Personalisation: Get out of your children’s shoes
Part 1: Personalisation option in OXID eShop – the (market) theory The topic of personalisation is on everyone’s lips. Fired by the hype about artificial intelligence, the “interest-related delivery of content” (content, products, offers…) or, in other words, “the right offer at the right time” in e-commerce is currently entering the hot phase. There is hardly an event, congress or newsletter where the topic is not brought closer to you.…