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The essentials of German e-commerce 2021

We can say a lot about German e-commerce. However, more and more articles and websites give out so much information that it’s sometimes challenging to sort it out. So we decided to create an article that contains all the articles we have written about the e-commerce market in Germany – you will always have all the information handy! 

We have described everything we know about German e-commerce in the following article. We have also prepared blurbs of the articles and provided links to them here, so you can easily and quickly learn more about a given topic. 

Enjoy it!

Topics covered in this article include:


  1. The Complete Guide To Understanding The DACH Market
  2. A guide to payment methods used by German ecommerce businesses


  1. Fashion ranking: Top 20 clothing retailers in Germany
  2. 20+ best online marketplaces in Germany
  3. Top 20 e-commerce platforms in the DACH region
  4. Top 20 payment providers in the DACH region
  5. Top 29 German SaaS Companies in 2021
  6. Top 30 Shops in Germany 2020
  7. Top 50 Fashion Shops, Marketplaces and Brands in Germany
  8. Top 100 companies in Germany

Reports on German E-commerce

  1. Market overview: Germany 2020 Ecommerce Country Report
  2. E-commerce overview: Germany 2020 Ecommerce Country Report
  3. The German customer: Germany 2020 Ecommerce Country Report insights
  4. Digital overview: Germany 2020 Ecommerce Country Report

Industry Overview

  1. The Predicted Gains and Statistics of German Ecommerce Business for 2021
  2. German customer profile: all you need to know
  3. German insurance market: overview, promotion and trends
  4. List of fulfillment centres and logistics operators in Germany
  5. Logistics in Germany – all you need to know
  6. What stands behind success in Germany?
  7. Affiliate marketing in Germany: what you need to know
  8. The German Packaging Act (VerpackG): How to get your online shop compliant

Now let’s examine what each article contains:

DACH is an abbreviation for D – Deutschland (Germany), A – Austria, CH – Confœderatio Helvetica (Switzerland). Therefore, it refers to German-speaking Europe. You also know every region has its specifics and dynamics. The DACH region has one of the highest levels of development in the world. The e-commerce industry reflects a strong economy and a high standard of living. Check out this article to learn more about the shape of the DACH region e-commerce. You won’t find a more comprehensive guide to DACH ecommerce anywhere online. 

By reading this article, you will learn how ecommerce businesses in Germany receive payments and the trends and dynamics shaping the industry. You will also find more information about third-party bank transfers (such as Giropay and SOFORT Payment), Credit/Debit Cards, Paydirekt, Direct Debits, E-wallet payments. For your business to succeed, you need to take the time to research and invest in offering as many payment options to your customers as possible.

Since online marketplaces are becoming very popular in Germany, you should pay attention to price comparison platforms. Which are the most popular clothing retailers? Who is in the top 20?  Who is one of the biggest clothing retailers that run about 5000 stores worldwide? What about other stores? These questions, as well as many more, are answered in this article!

More and more brick-and-mortar companies have gone online during the last few years, so the e-commerce market is growing, but how large is it? The e-commerce market in Germany is one of the largest in the world! Around 75% of German companies work mainly via e-commerce channels. Here you will find examples of online marketplaces and meet the question of why retailers implement online marketplaces?

As the trends change so quickly, choosing the best custom software provider is often difficult. Did you know that custom e-commerce solutions are a significant part of the DACH market –  they create around 40% of the total turnover? That isn’t over! You can find inside 20 of the most critical players on the online shopping market described. Click and keep reading to find out more.

Shoppers in Germany tend to be more conservative when it comes to online shopping. Germany offers many different payment methods, such as third party bank transfers, credit/debit cards, PayDirekt, Direct Debits and E-wallet. If we take a closer look at which online payment methods are doing the best, the E-wallet is currently dominating. In this section, you will find the top 20 payment systems used in the DACH region.

With a robust SaaS industry and a promising market, Germany is one of Europe’s leading SaaS powerhouses. Germany has recently seen some significant growth in the SaaS market, fostering innovations and many successful global success stories. Here are 29 exemplary SaaS companies from different domains that you should check out. 

In this article, you will learn more about German e-commerce 2020. It’s the second largest e-commerce market in Europe and one of the most populous. According to the forecast, revenue from e-commerce reached 82,155m USD in 2020, a percent increase compared to the past few years. Check out this article for a list of the top 30 German e-commerce sites (by ecommerceDB) from various industries.

According to Statista information in this article, women apparel segment it’s in the TOP 5 leading economies in the selected market. There are mentioned such companies as Zalando, Otto, Bonprix, Esprit, Lidl, Asos, and many more. There is a wide selection of renowned brands available on the website. In addition to dresses, blouses, T-shirts, tops, skirts, dresses, pants and shorts, footwear, underwear and various accessories are also available. Revenue in the Women’s Apparel segment amounts to US$39,655m in 2020, and the market is expected to grow annually by 3.5%. For more data, go to this article.

Perhaps you associate Germany with its cars – Volkswagen and BMW are world-renowned brands known for their quality and solidity, but German e-commerce offers much more. You can find the whole TOP 100 companies in Germany list (in alphabetical order!). You will see German companies are all working hard to secure a good reputation for their products and create the German economy’s power. 

Germany is one of the biggest markets in Europe. However, only 18.1% of retailers are linked to an online shop or catalogue. Want to know more about Germans market background, logistics, payment methods, consumers behaviour and more?  Here is a German market overview that you can get familiar with.

In 2018 total sales in the German e-commerce market was €1300 bn. In 2019 Germany was the 5th ecommerce in the world with total revenue of $78.8 bn. How does it look like when it comes to B2C? This overview has been compiled from the Germany 2020 Ecommerce Country Report. You can take a closer look at German e-commerce in 2020.

Perhaps you already know that the German customer is very demanding, aware, economical, and prefers local products. To win the German client’s hearts, minds, and wallets, the company must fight hard. The German customer is characterised by several requirements to satisfy his needs. What should be known about him? See our insights from the Germany 2020: Ecommerce Country Report report!

The topics discussed in this article include internet accessibility, device choices, social media, online behaviour, and again – payments. It might be helpful to you to learn a little more about German online preferences and behaviour from this overview. In addition, you may find this text very helpful if you want to start an ecommerce business in the German market. 

The number of online purchases of different services and products doubled in the last four years, from 2017 to the end of 2020. Over the past decade, they have gone from $2.3 trillion to a staggering $4.5 trillion, and that’s not all, as it is expected to grow 15% annually. 13 eCommerce statistics you must know in 2021 are summarised in this article. 

What about German customers? Which shopping habits do they have? Are they interested in features such as customer portals? What is the most important factor to them when buying? Everything about shopping preferences and cultural aspects is explained here in a nutshell.

What marketing activities should insurance companies undertake? The German insurance market is complex, but today we’ll explain how brands tackle it, who’s the biggest insurer in Germany, and what trends are (and will continue to be) when it comes to its marketing.

Customers who are shopping online should be well-informed about their orders. However, communication ends after one email in the case of 25% of companies. What can companies do to improve communication with customers? By starting cooperation with fulfilment centres. In that way, a lot of communication is resting on their shoulders. Here you can get insights on a list of the most popular fulfilment & logistics’ centres in Germany!

The German logistics market is one of the most attractive in the world. The situation is exacerbated by the country’s central location but is not limited to that. Germany boasts an impressive infrastructure, technology at the highest level, and more giant and better warehouses than most European countries. See inside for more information!

Amazon, as we know, is an American sales giant that is quite successful in Germany, too. However, did you know that 27% of sales in German e-commerce is generated on Based on the Germany 2020 Ecommerce Country Report, this note examined the factors that have the most significant influence on popularity among German shoppers. 

Basically, what is affiliate marketing? What are types of affiliate marketing networks in Germany? How to choose the best affiliate program in Germany. Of course, you will know the answers thanks to this article. It also tells you the most popular affiliate marketing networks in Germany and the DACH region, so enjoy it!

German packaging law, known as VerpackG in Germany, is one of the most critical laws for e-commerce in the country. Germany’s laws apply to all sales, and non-compliance can cost you a lot. Do not worry if you have not heard about the packaging law yet. In this article, we discuss the German Packaging Act, its implications for e-commerce, as well as how you can meet your obligations.

To sum up

Thanks for reading the entire article! We are excited you are here! With this version of the table of contents, we hope you’ll be able to find all articles related to the German market. It’s all to help our visitors navigate through Germany’s e-commerce market!