Category: Trends

The e-commerce landscape is a cutthroat and ever-changing beast. On top of that, customer behavior changes with every new trend that pops up. The job of retailers, big or small, is to keep up and meet customer expectations as they come. Right now, German customers are showing interest in shopping via e-commerce websites, social media, price comparison sites, and marketplaces. Are your products available on these platforms? If your answer…

In today’s digital age, ecommerce has become an essential part of the business world. With the rise of online shopping, businesses are increasingly turning to ecommerce platforms to sell their products and services. But, as the competition in the ecommerce market is fierce, it’s important for businesses to stay ahead of the curve and adapt to the latest trends and technologies. Businesses have to act fast and adapt to the…

The business-to-business sector has been seen as playing catch-up almost from the moment that Jeff Bezos started selling books online out of his parents’ garage. As Amazon and eBay reinvented retail by rolling out one technological innovation after another, the pressure grew on B2B to get its act together and start selling online. The sector was caricatured as set in its ways, hopelessly “analogue” in its cultural instincts, and fatally…

E-commerce marketing and sales strategies traditionally rely on inbound traffic. Sometimes this can feel like a frustrating waiting game. First, you generate traffic and then hope these website visitors will make a purchase. But it doesn’t have to be that way. To increase your e-commerce conversion rate, you need to engage with your website visitors while they are on your website. Here are four strategies to activate your website visitors…

The first touchpoint in the delivery of goods to recipients is your packaging, which represents your company and your brand from the very first moment. The customer also associates the quality of the contents with it. In addition to product protection and advertising effectiveness, the right e-commerce packaging also gives you the opportunity to provide your customers with an unforgettable unboxing experience. After all, rarely is a customer more receptive…

Increasing consumer expectations around health, well-being, sustainability, and food security are driving companies to examine consumer signals in the marketplace to determine their relevance and evolution.  Among the many opportunities available to companies, ADM has identified eight that point the way for innovation and renovation now and into the future.  Read our report or check it out here. Global Trends Framework for 2023 In their lives and in their consumption…

Globally, 82% of consumers now say they use two or more digital touchpoints during their journey. While this is good news for online brands and retailers, the number of e-commerce sellers is also up — and it’s getting pretty crowded.  Perhaps you’ve noticed an increase in channel competition in recent months. On Amazon alone, more than 1.9 million active sellers are vying for consumer attention.  Is there any hope of…

A particular challenge for online retailers: fast and cost-effective shipping In online retailing, a large number of items have to be stored, picked, packed and shipped to customers as quickly as possible. Added to this are challenges such as fluctuations in demand, changes in product range and the often time-consuming handling of returns. Without a doubt, fast and reliable shipping of goods is one of the most important criteria for…

Hardly any topic is more dreaded in e-commerce than a written legal warning concerning competition law. Written legal warnings are a German peculiarity. In other countries, you will hardly find them. In essence, a legal warning means that a competitor pursues a violation of competition law regulations against a rival company through private law proceedings. To do so, they can hire a lawyer and charge the defendant with the costs.…

Most eCommerce business owners know the importance of investing in the right CRM software, website host and logistics systems. But what about FinTech?  Too often, eCommerce merchants consider payments, banking and accounting technology as an afterthought, preferring to focus their attention on other areas such as marketing and logistics. In this article, we’ll discuss how building the right financial tech stack is crucial for earning consumer trust, saving on fees…

Since the dawn of globalisation the world is increasingly becoming the proverbial village, a trend that has been further accelerated by ever-advancing technology and fast-growing e-commerce. Many goods processed or consumed in Europe are imported from all corners of the world, primarily China, but increasingly also South East Asian countries and the Indian Subcontinent. Apart from bulk raw materials (coal, ore etc.), these goods are predominantly shipped in sea freight…

Gamification is a marketing tool that provides interactive solutions in the form of gamified experiences.  The target is to create engaging marketing campaigns which excite customers and makes them curious  about a brand or a product. It enables businesses to stand out and differentiate themselves from their  competitors.   The added value for businesses and customers is straightforward: Instead of getting marketing  information through static advertisements, that nowadays often go unnoticed,…