Trends

Trends
Do you work in ecommerce? SMS marketing could be your next money maker!
Many ecommerce brands will say the biggest challenge they’ve been facing in the past couple of years is reducing cart abandonment. Baymard Institute found that the average cart abandonment rate for 2023 is a staggering 69.99%. In other words: nearly three-quarters of ecommerce customers are going through the buyer’s journey and leaving before they finalize their purchases.  This is where SMS marketing comes in, as it is (among other benefits)…
Trends
Europe E-Commerce Logistics Market Report 2023
As the global economy continues its steady recovery from the pandemic-associated disruptions, the e-commerce sector around the world remains resilient and dynamic. Spurred on by changing customer tastes and the need to surmount the several challenges facing the e-commerce industry, logistics companies have continued to provide innovative solutions for their customers.  In this report, our media partner Parcel Monitor explores the state of e-commerce and delivery performance metrics of select…
Trends
Unlocking the Future of Business with Technology Trends: Insights from a McKinsey Report
A recent discussion between experts delved into McKinsey’s latest report on technology trends, which includes applied AI, cloud and edge computing, and bioengineering. This article highlights key insights from the conversation and explores the impact of these disruptive trends on various industries. AI: Transforming Business Operations Highlight: Applied AI is one of the 14 disruptive technology trends and touches every industry. Artificial intelligence (AI) is taking analytics to new heights,…
Trends
Key Takeaways from Catawiki’s 2023 Trends Report [Catawiki report]
Are you aware of the upcoming trends this year? Because if not, we have a report for you from Catawiki that outlines 5 trends in 2023 you may not have heard about. Read the report here or get familiar with our article. Enjoy your reading! Trend 1: Beyond Normal Overall, 2023 is a year for breaking free from traditional design and fashion norms and expressing one’s unique style. 👉 No…
Trends
Future Innovation in E-commerce
The e-commerce industry has become incredibly competitive as some of the biggest companies in the world continue to take hold. Buying and selling online has now become incredibly commonplace, with the 2020 global shutdown only increasing the number of items sold online. Users who shop online prefer convenience and cost savings, and this has been made possible through technological innovation. Technology is helping make e-commerce better for consumers, and it’s…
Trends
Top Insights on Digital Marketing Trends in 2023 [Brandwatch report]
Marketers in 2023 will need to navigate new technologies and platforms to build connections and followings for their brands. This report highlights the power of trends in digital marketing, including influencer partnerships, metaverse strategies, and augmented reality. You will find here insights on the direction of digital marketing and how some brands are using these trends. So, stay with us and learn the insights, or check out the full report…
Trends
5 actionable tips for better Amazon Ads in 2023 
Unbelievable: 9 out of 10 Germans have shopped at Amazon at some point. However, only a few of them realize how much the SERPs are plastered with ads: Almost 70% (Source: Remazing x appinio Study) do not identify the top products as ad placements. A glaring opportunity for all E-Commerce peeps! In this article, we will dive into the basics of Amazon Ads and how you can improve them in…
Trends
Mastering Collaboration in the New Work Era: Findings from the 2023 Collaboration Trends Report
The COVID-19 pandemic reshaped the way we work, leading to expanded talent pools, increased workplace flexibility, and a greater emphasis on family time. However, despite these changes, employees still struggled to connect. Companies implemented in-office days and new software to knit teams back together, but the collaboration challenges remained. In this article, we’ll explore the findings of the 2023 Collaboration Trends Report, a study conducted in partnership with Microsoft, which…
Trends
Top Insights about the 2023 Travel Predictions [Booking.com report]
In spite of current global upheaval and instability, nearly three-quarters of respondents believe traveling will always be worthwhile.  With more than 24,000 travelers in 32 countries and territories, Booking.com commissioned extensive research to reveal seven emerging travel predictions for 2023 based on their insights as a leading digital travel platform.  So, let’s see insights from the report right now! A Brief Overview Travelers around the globe are feeling more optimistic…
Trends
14 Trends That Will Define Marketing in 2023 [Vericast Report]
Marketing is a dynamic and ever-changing field, and businesses that don’t keep up with the latest trends risk getting left behind. As we head into 2023, there are several significant changes taking place that will shape the marketing environment. Vericast has identified 14 trends that will shape marketing in the coming year. In this post, we’ll take a closer look at these trends that are set to define marketing in…
Trends
Key Takeaways on Sustainability in Retail and E-commerce [Morning Consult report]
Sustainability has been talked about a lot for some time. But the purpose is for companies to actually start moving in that direction. Retail and e-commerce brands must prioritize sustainability to meet the demands of consumers concerned about climate change. But consumer concerns about sustainability are vague, and brands have an opportunity to define what sustainable practices mean to them.  Among other things, that’s what we’ll be talking about today,…
Trends
Top Insights about the State of Fashion [Business of Fashion and McKinsey & Company report]
The fashion industry has been on a rollercoaster ride since the onset of the COVID-19 pandemic. After a sharp rebound in 2021 and much of 2022, industry executives are now expressing concern about the year ahead. A recent survey by the Business of Fashion and McKinsey & Company revealed that 84% of fashion leaders expect market conditions to decline or stay the same in 2023.  In this article, we will…