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Trends

Where did you get it? On Amazon, of course…

One of 2020’s biggest lessons was that while everyone stayed home, ecommerce celebrated levels of unprecedented success. Amazon certainly was one of the main beneficiaries of the situation, and to examine how the saga continues this year, Neticle analysed the online reputation of Amazon.de. The large ecommerce service had more than 800 thousand public mentions on the German internet during the first four months of 2021, and especially many in…

Benefits of checkout marketing and why it is cool

What is checkout marketing? In checkout marketing companies display offers in the form of coupons on their checkout page as a reward for the customer’s purchase. Customers can select their preferred coupon for another partner shop. Thus, partner shops can generate new revenue, whilst the publishing shop can boost its after-sales profit. Checkout marketing offers a variety of benefits which will be explained below. Benefits for customers and participating shops…

A brief overview of China’s e-commerce in 2021

Competition between Chinese e-commerce giants is growing more and more. This year’s new payment systems will make things even more interesting as we’ll see significant players operating in new roles. The case is so interesting that 98% of urban Chinese consumers already use their digital wallet for daily purchases, and most consumers don’t carry cash anymore. Below you can find some essential information from the report about China e-commerce and…

5 Holiday Strategies for Online Business to Boost Conversion Ratio

The Great rush is measured for Black Friday and Cyber Monday these days. Online businesses are ready to make the most of traffic for the holiday season. Looking at the growing opportunities of online business, more than 74% of businesses increase their e-commerce spending over the year. While more than 30% of eCommerce businesses are ready to spend more than 25% on modern technology and strategies that help them to…

Top 15 Locker Technologies in EU supporting

A group of experts from the Imperial College of London and The Bartlett School of Architecture, University College of London, have recently collaborated on a report ranking the top Smart Locker Technologies in Europe. Delivery lockers have become the most convenient and effective solution to meet the growing consumer demand for receiving online purchases. Retailers benefit too, reducing their delivery costs and enhancing the user’s experience, all the while decongesting…

Marketplace Ecosystem Overview: The Paypers Report

Did you know online marketplaces that allow cross-border trade are enormous drivers of economic growth? The coronavirus pandemic has drastically altered consumer behaviour since social distancing has brought the digital universe into people’s lives to a much greater degree. Now it’s high time to say more about people and companies that impact cross-border ecommerce. When it comes to marketplaces, who should you pay attention to? Which trends should you follow?…

Next Generation PIM: Product Experience Management (PXM)

Next Generation PIM: Product Experience Management (PXM) Higher conversion rates, more brand loyalty, fewer returns and excellent customer satisfaction. These are goals that every e-commerce manager strives for, regardless of whether the company produces goods itself or sells goods from other manufacturers. Today, detailed product descriptions are often no longer sufficient to achieve these goals. The customer’s personal experience with the products is decisive. The product experience along the entire…

E-commerce Berlin Virtual 2021: an online fest of retail, tech, omnichannel and e-commerce trends

The 26th and 27th of May 2021 marked a milestone in the world of e-commerce: the very first edition of the E-commerce Berlin Virtual event. EBV numbers speak for themselves We will let the numbers speak for themselves, rather than simply saying “it was a success”. more than 8000 sign-ups (from over 50 countries) for the virtual event 5000 viewers in real-time (more than 50% from Germany)over 29 internationally acclaimed…

Global expansion in e-commerce: 5 major obstacles of selling internationally

We have all been there: Your e-commerce business is going great, but it gets increasingly difficult to attract new customers. To reach a greater market, you are thinking about selling internationally. And why should you not? – the potential of cross-border e-commerce is huge. But is it really that easy to go global? The short answer: International expansion is one of the best and quickest ways to increase your customer-base,…

Growth twice as strong as the e-commerce average: why marketplaces are the way to go and 6 tips & tricks to start selling

E-commerce has become a lifeline for many physical retailers in Europe that had to close their doors during the COVID-19 outbreak. So, it is no surprise that online marketplaces are growing rapidly and have experienced a year-on-year increase of 81 percent in the fourth quarter of 2020. This demonstrates growth that is more than twice as strong as that of the e-commerce industry average. This is shown by the Enterprise…

How to activate the current customer base to visit eCommerce?

Consumer markets changed rapidly and unexpectedly when COVID-19 hit and accelerated the shift from physical stores to e-commerce. In competition against Amazon and Zalando, great in person customer service or fitting room possibilities were no longer an asset. Everybody was forced to shop online. But the question is, will the trend continue even after we are all free to shop wherever we want? And how can retailers get customers to…

The Underrated Website Feature That Can Boost Your Sales By 30%

Year after year, the statistics show that consumers are gravitating toward online shopping to get the things they want and need. As a result, the e-commerce industry is booming. For businesses to thrive, they need to adjust to selling their products in the online environment. Having a high-performing e-shop with features that focus on putting desired products in front of customers is a hugely important aspect of online sales, one…