Kinga Edwards, Author at E-commerce Germany News

RetailX 2020 Report E-commerce Marketplaces: Germany overview

Marketplaces are a convenient way to shop – in one place, you can compare prices, products from different manufacturers, or sellers and buy several items from different areas. Europeans are becoming more and more convinced of such solutions. What is the situation in Germany? After all, it sounds like a perfect solution for every German – the ability to compare prices in one place, do thorough research, and finally ability…

German customer profile: all you need to know

The customers are different around the world. Although you can define your target quite precisely in terms of age or gender, the geographic and cultural issues can significantly affect the way of marketing communication as well as the presentation and sale of products. What about German customers? What are their shopping habits? Would they enjoy features such as customer portal? What is the most important aspect to them when buying?…

How COVID-19 affected retail in Germany: insights & statistics

It is undeniable that the COVID-19 pandemic has shaken the foundation of worldwide trade – both brick and mortar and ecommerce. While the restrictions are slowly being loosened, pandemic shopping habits have remained with many consumers. Keep reading if you are wondering how shopping looks nowadays. What is the situation in Germany? Here you can read the statements of Simon Moore, CEO of Innovation Bubble consulting company. He provided some…

A brand with a special place in our hearts – and on our Pinterest boards

In which countries does IKEA have the best online reputation? For the following analysis of the Swedish furniture store’s presence on the web, media and text analytics company Neticle looked at the past three months’ results in the DACH region and found some unexpected differences. From the beginning of July to the end of September, IKEA on the German web had more than 132 thousand mentions, which dwarfs the numbers…

11 highlights from E-Commerce Versandstudie 2020 (top 100 German online shops)

Imagine the following scenario: You buy in one stationary store, you have paid and then the seller disappears behind a wall with your bag without a word – and you don’t have one. Knowing what is happening and when you handed over the goods to get. A total failure in terms of customer service! But exactly that happens every day in Germany’s largest online shops. Here come 11 highlights from…

Oktoberfest in e-commerce

The year 2020 will undoubtedly remain in our memory for a long time. It brought many unexpected situations that affected the lives of people around the world. We still must face the pandemic, although many countries are slowly returning to the new normality, with sanitary restrictions implemented, of course. Unfortunately, the pandemic will also bring huge changes in the event industry. Many events have gone from offline to online, but…

M-commerce in Germany

M-commerce is short for mobile commerce. Simply saying it is e-commerce but via mobiles. It is getting more and more popular. No surprise, since we all spend over 3 hours a day using the phone. How does m-commerce present in Germany? We have covered the topic and showed you some interesting statistics in m-commerce topics. Lets’ dive in! E-commerce vs m-commerce E-commerce is so popular among German users. It is…

Key takeaways from The state of European checkouts in 2020 Report

The state of European checkouts in 2020 Report was created to highlight common mistakes during checkout. For e-commerce, it should be a priority. Below you can find a list of takeaways from this report. If you want to dive in, you can download the full report here.For the purposes of this report, 450 companies from Great Britain, France, Germany, the Netherlands, Spain, Italy, and Sweden were analysed. A surprising conclusion…

Welcome to our store, we’ve got fun and games

What qualities do customers look for the most in electronics stores? Low prices, kind service and entertainment – Neticle has revealed. Between the 1st of May and the 31st of July, the online media and text analytics company Neticle looked at the mentions of seven large electronics stores on the German web – namely MediaMarkt, Saturn, Notebooks Billiger, Expert, Conrad, Euronics and Cyberport – and analysed their reputation. The big…

German insurance market: overview, promotion and trends

Marketing activities undertaken in insurance companies should include analysis the environment of the insurance company and internal factors resulting from the nature of the business and external factors for which the company does not has no effect, market analysis of potential buyers. There are many nuts and bolts when it comes to the German insurance market, but today, we’ll show you how brands tackle it, who’s the bigger German insurer…

Delivering on the promise: 6 key points from InternetRetailing report

The topic of this text is a white paper created by InternetRetailing in association with Kameleoon. The main subject of this report is personalization in e-commerce. It shows why personalization is so important for shoppers and why you should implement it. We covered the most important issues from this report and collected them in the lists of highlights for you. If you are interested in reading the whole piece, you…

Live shopping: the shining star of e-commerce

Online shopping is our everyday life for most of us, and in recent months it is even the basic form of purchasing products. Many people at that time found out that online shopping has many advantages, although it does not replace live contact with the product or the seller. In some industries, this is quite important. What is the power of live shopping and in which industries is it best…