Kinga Edwards, Author at E-commerce Germany News

6 Common E-Commerce Marketing Mistakes You're Making

7 Common E-Commerce Marketing Mistakes You’re Making

While e-commerce has become a lucrative industry benefiting a great many people, it isn’t an automatic path to success and profit. A lot of strategies come into play when you’re attempting to gain the attention and loyalty of potential customers online. And while a great product or service can sometimes accomplish some of this on its own, or via word of mouth, good marketing is crucial in order to differentiate…

29 Multichannel Marketing Statistics To Know in 2020

Gone are those days when customers used to be completely dependent on brick-and-mortar stores. Consumers today shop across multiple channels on multiple devices. This change in consumer behavior forms the core of multi-channel marketing. With a multi-channel marketing strategy in place, a company leverages a number of channels to interact with the customers. Presence across more than one channel helps a brand to fulfil a customer’s needs and wants which…

“Community Management is the magic word” – interview with Daniel Kocher (Prinz Sportlich)

We are more than happy to share with you our interview with Daniel Kocher, Head of Strategic Management & Brand at Prinz Sportlich. Keep on reading to find out what is Daniel’s experience in affiliate marketing and how can it enhance online stores. You are specialized in affiliate marketing. How can this type of marketing help online stores grow? Affiliate marketing was always an important part of the general online-…

“Data will be the centre of everything” – interview with Dana von der Heide (Parcel Perform)

We had a pleasure to chat with Dana von der Heide, Founder & CCO Parcel Perform, about her professional experience, parcel industry, cooperation with Nespresso, and much more! If you’d have to tell us in one short sentence – what is Parcel Perform? We’ve read that you’ve founded the company. What brought you to this? We’re the leading carrier-independent parcel tracking software for enterprise clients, with over 600 logistics carriers worldwide integrated on…

“Our main goal has always been our customer” – interview with Tino Hartmann (Baby Sweets)

We’ve got another insightful interview for you! Tino Hartmann, CEO of Baby Sweets, answered our questions. Keep reading to find out how to run successful marketing campaigns for an online store. Can you tell us the story about the foundation of Baby Sweets? Tom and I know each other for several years, starting a business collaboration with a browser-based soccer management game which we turned into a small web design agency…

E-commerce Germany Awards 2020 to rock Berlin again

The E-commerce Germany Awards 2020 are up and running! More than 240 companies have successfully entered the Awards, fighting for a prestigious title in ten categories. Now it is high time for you to cast a vote for your favourite or most innovative company, and help them take a step closer to the big win! The E-commerce Berlin Expo 2020 is returning to Station Berlin on the 13th of February,…

4 Things to Know When Selling to EU Customers

The European Union (EU) represents greener pastures for many businesses. It’s full of potential customers that will love your products and services. While this may be true, it’s also a place with many strict laws and regulations that affect businesses of all shapes and sizes. While some people are happy about the numerous regulations, others look at them as an extra burden. Whatever your personal stance, there’s no denying that…

“Our main goal has always been our customer” – interview with Ramon Pallaske (Audible)

We’re glad to present our interview with Ramon Pallaske, EU Program Manager at Audible! Check out what challenges the world’s largest producer of downloadable audiobooks faces and what changes can we expect in the e-commerce industry. What does your typical workday look like at Audible? My workday is pretty split – in the morning I deal with everything that comes from our local team in Berlin – troubleshooting for internal tools,…

How to promote a marketplace? An interview with Lucie Dreiseitel (AUTO1 Group)

We had a pleasure to chat with Lucie Dreiseitel, Director of Marketing at AUTO1 Group. Read on to find out more about marketplaces and automotive industry! As Director of Marketing at AUTO1 Group, I’m sure you’re very busy. What does a typical workday look like? The main focus of my role is to plan and budget marketing activities and initiatives to achieve our business targets. As we are a fast-paced company and executing all of our Marketing activities fully in-house ,…

Why should you take part in E-commerce Berlin Expo 2020? Check out testimonials from our exhibitors!

Making a decision about participating in any fairs or conference is not easy. Decision makers need to take a lot of things into consideration. First of all – the budget. “Can I actually afford it?” – this is the question that many CMOs ask themselves. If you take ROI into consideration and realize how many leads you can convert into deals during just one-day event, it seems more than appealing.…

EBE 2019 – E-Commerce Trends 2019 – fear and desire of German online shoppers

E-commerce Berlin Expo 2019 was truly packed with amazing insights presented by knowledgeable and experiences speakers from all over the world. One of them was Erik Meierhoff, Head of B2B business in Idealo. Idealo is a price comparison website which allows users to compare prices on a range of products from hundreds of shops. During EBE 2019, Erik decided to share a few data-driven conclusions, insights and statistics that apply…

Leverage the power of tool integration for your business

If you own an e-commerce store, you probably know the importance of getting the right software development company to build the infrastructure for you, and of using the right software Sadly, there’s no single best tool to streamline all the processes, but the good news is: you can pretty much have it all by integrating powerful tools with one another. Here’s why exactly you should take a closer look at…