Kinga Edwards, Author at E-commerce Germany News

Your ads are part of the brand experience – interview with Maggie Flick, Head of Business Operations at Outbrain

Inspirational conversations about e-commerce are definitely our cup of tea. This time, we decided to drink it with Maggie Flick, who is in charge of business operations at Outbrain. What do you do at Outbrain? As Head of Business Operations, I am responsible for business operations in 13 countries across LATAM, APAC and EMEA. This includes increasing efficiency in and between individual departments and optimising cooperation between the regions. I…

Past, present, and future of CX – an interview with Christina Hirsch (Vodafone)

We had a pleasure to chat with Christina Hirsch, Director Customer Experience & Digital Care Journeys at Vodafone Germany. As an expert in the field, she shared some interesting insights about the state of customer experience at Vodafone and in general. You’re currently the Director of Customer Experience and Digital Care Journeys at Vodafone. What are your main responsibilities? The role is quite broad. It covers Customer Experience for the…

"I'm always inspired!": interview with Jon Marks, Head of E-commerce at Polaroid Originals

“I’m always inspired!”: interview with Jon Marks (Polaroid Originals)

We are excited to present the result of our virtual chat with Jon Marks, Head of E-commerce at Polaroid Originals. Find out what is Jon’s experience in e-commerce and how does his team improve the customer journey. How have your past experiences in different jobs led to the role you are in today? Very unexpectedly! Around the time I was looking to leave my career in law, an opportunity arose…

European cross-border commerce – 4 tips for merchants to boost sales

Cross-border commerce in Europe is growing by the month – the industry was worth a staggering €137 billion last year. In this article we’re taking a look at the growth of cross-border in Europe, some of the barriers in the way and the steps that online merchants can take to claim a share. First up, what exactly is cross-border commerce? Before we go any further, let’s make sure we are…

2020/2021 DACH E-commerce Events List

Here is a list of the most important e-commerce events in the Deutschland, Austria and Switzerland (DACH) region. Fairs are very popular in DACH region right now, where the biggest events currently take place, despite various statistics claiming that the UK is the biggest market. Websummit may be one of the biggest fairs in Europe, for example, but Dmexco is close to that size too. Besides those two conferences, there…

How to build an effective omnichannel strategy as an eCommerce business

The process of building a seamless omnichannel strategy that works effectively is by no means an easy one. I guess if it was an easy process, it probably wouldn’t need this article to outline how it can be done effectively. So before we dive into some recommendations for eCommerce businesses, let’s take a look at what we mean exactly by: “An effective omnichannel strategy.” This is all about seamless user…

JTL Connect 2019 – see you in Düsseldorf!

It’s time for JTL Connect 2019! The 5th edition of JTL Connect, one of the biggest e-commerce events in Germany, will take place on August 30th in Düsseldorf. The Mitsubishi Electric Hall will become host to dozens of top-class exhibitors and lecturers covering a range of industry-related topics. Prepare to get inspired, make new connections, learn about technology, take part in developer speed dating and get in touch with service…

Can (content) marketing and sales go hand in hand?

Sales departments today don’t have the easiest task: on the one hand, they have many tools and methods available to automate their activities. On the other hand, they often don’t have time to implement such solutions or they get frustrated and return to manual handling. Failure to understand the processes and problems of sales departments may lead to conflicts and issues in other departments, failure of sales proposals, and thus,…

Optimize your e-commerce website

There is no doubt that e-commerce is a big thing. Numbers don’t lie: According to Statista, US e-commerce sales reached $396 billion in 2016 and is predicted to grow to $684 billion by 2020. American customers spent $5 billion online during 2017’s Black Friday only. However it’s China that is the biggest player. Chinese e-commerce revenue was estimated to be $672 billion in 2017, which makes up more than 40%…

Retail in Germany: report

E-commerce is a dynamic industry where innovations drive development. Solutions that worked a few years ago, can’t be good enough today. How does Germany’s market adapt new technologies for e-commerce? Should German retailers look out for the foreign competition? Read on to find out! Card payments Even though you might think that in Germany cash payments still are the majority, numbers claim the opposite. At the EHI Congress in May,…

Omnichannel personalization – interview with Anoop Vasisht (Dynamic Yield)

We had the chance to chat with Anoop Vasisht, General Manager Europe at Dynamic Yield, about personalization, behavioral messaging and Artifficial Inteligence behind Dynamic Yield’s technology. What is your role in Dynamic Yield? I am the General Manager for the European team at Dynamic Yield and am responsible for revenue in the region. Our growing team here has worked with over 100 brands including the likes of Mediamarkt, Home24, HRS,…

The future of digital payments – interview with Mirko Hüllemann (heidelpay Group)

We invited Mirko Hüllemann, Founder and CEO of heidelpay Group, for a virtual cup of coffee to talk about the future of e-payments and heidelpay’s role in it. Enjoy! What is Heidelpay’s mission? We want to help to make electronic payments as simple and easy as the trade of cash money is. This shall not only be true for the payer but also for the payee. Therefore we are always…