Kinga Edwards, Author at E-commerce Germany News

Click & Collect in Germany: Germany 2020 Ecommerce Country Report

The reason for the growing popularity of click & collect is simple – it is a delivery model that can be perfectly adapted to our lifestyle. We are in a hurry more and more, we have less time, we value comfort and we require that the services we use on a daily basis are tailored to our capabilities and expectations. In addition, it is also a great solution for e-stores…

The German customer: Germany 2020 Ecommerce Country Report insights

The German customer is very demanding, aware, economical and prefers local products. The company must really try to fight for the hearts, minds and wallets of the German client. The availability of products and services is huge. Without a perfect knowledge of the behaviour and preferences of the target group, it’s a shame to budget for unsuccessful campaigns targeted at everyone, i.e. nobody. What is worth knowing about the German…

Customer Experience in DACH: practical tips from Praxtistipps CX report

In the Praxistipps Customer Experience report (you can download full report here), you can find 12 cases where exactly how to improve customer experience is shown. Companies from various fields reveal their tips for improving their contact with the clients. At a time when the competition is more and more fierce on the market, a loyal customer is worth its weight in gold it’s worth reading how well-known companies are…

The Future Shopper 2020 report: 8 insights to bookmark

The Future Shopper report gives you the opportunity to insight into what is happening in the world of e-commerce. This year (not surprisingly) discusses what we all faced, i.e., COVID-19. How consumers of the largest countries in the world behaved and how it will affect their future behavior. Here are some of the essential insights (not only about COVID-19) from this report. Customers look for shopping inspiration Before you start…

How lockdown impacted the world of e-commerce

The crisis that came with the advent of pandemics in the world can be safely called global. The world slowed down, and the streets were deserted. In contrast to e-commerce. At a time when all stationary trade stopped, most retailers moved to the Internet. How did COVID-19 affect the e-commerce industry? How did lockdown affect shopping? We’re coming with some answers now. Shopping in the time of the lockdown Let’s start…

CBEC in Germany. How Germans feel about cross-border e-commerce

Let’s dig into what Germans like about cross border e-commerce. Do they like it? How do they shop? Do they trust it? Let’s find out. If they decide on this form of shopping, they often choose large, world-known online stores with established opinion. Most Germans (55%) prefer shopping on websites that are in their native language. Only 20% of consumers admit that they trust out-of-country and German stores equally. From…

Top 30 Online Shops in Germany 2023

Amazon, Otto or Zalando? Explore the leading online shops in the German market.

EBE20 recap: Trends and sustainability in German E-Commerce [idealo]

Idealo as one of the leading e-commerce platforms in Germany can be recognized as an authority about DACH ecom trends. Katharina Huke performs the role of CCO, and she would like to share with her audience a couple of insights about this market. What is Idealo? For those who don’t know – Idealo is the fourth e-commerce and transactional platform in Germany. They’re direct competitors to platforms such as e-bay…

5 E-commerce Security Myths You Should Stop Believing

In 2020, we are seeing the e-commerce industry reach its zenith. With people locked inside their homes the only resort they have is to buy products online. However, consumers remain extremely concerned about the privacy and security that e-commerce websites offer. This concern is not entirely misplaced because there are many threats plaguing the ecommerce industry like malware, data breach, payment frauds, eavesdropping, denial of service attack, etc. There are…

News Trends

Brand Niche: Should My Online Business Go Targeted Or Go Broad?

Conflicting advice is hardly uncommon in the business world. Anyone who achieves some measure of success can easily assume that their approach is the correct one, when in reality things are nowhere near that clear-cut. For instance, take the matter of brand targeting: what’s the best way to realise the full potential of your business? Some will say that the right move is to specialize: to finely hone your brand…

EBE20 recap: The truth behind mass personalisation [Madeone]

E-commerce Berlin Expo brings us a lot of priceless knowledge, and we cannot have a better opportunity to make use of it. Today we would like to work on one of the most insightful ones. Christian Mohring, Founder and CEO of MadeOne, ex-Digital Commerce Manager at Nike, and ex-Head of Digital at IKEA would like to take us into the world of customization. So grab a cup of coffee, play…

EBE20 recap: How to expand to new marketing in 100 days? [Marley Spoon]

During the #StayHome movement, we indeed stay home and keep watching presentations from the E-commerce Berlin Expo 2020! Since we have a lot of really valuable content to go through, it takes us some time to put it all together in the form of transcripts. However, here comes the surprise! Today, we decided to take a deeper look at the presentation delivered by Dijana Dimitrovska from Marley Spoon. Dijana gave…