Author: Kinga Edwards

Reports
Digital overview: Germany 2020 Ecommerce Country Report
When it comes to digital Germany may be called a specific nation. Read our digital overview based on GERMANY 2020: Ecommerce Country Report and learn more about how Germans act online. According to GERMANY 2020: Ecommerce Country Report, we created a German digital overview. You can download the full report here. Internet accessibility There were over 77 million active Internet users in January 2020 in Germany, which means an increase…
Countries Overview Reports
Market overview: Germany 2020 Ecommerce Country Report
We’ve gone through GERMANY 2020: Ecommerce Country Report and we decided to create a German market overview that you can get familiar with below! Alternatively, you can download the full report here. Germany is one of the biggest markets in Europe. Only 18.1% of retailers are linked to an online shop or catalog. As you can see most retailers are not present online. However, the German e-commerce market volume is…
News Reports Trends
Click & Collect in Germany: Germany 2020 Ecommerce Country Report
The reason for the growing popularity of click & collect is simple – it is a delivery model that can be perfectly adapted to our lifestyle. We are in a hurry more and more, we have less time, we value comfort and we require that the services we use on a daily basis are tailored to our capabilities and expectations. In addition, it is also a great solution for e-stores…
News Reports Trends
The German customer: Germany 2020 Ecommerce Country Report insights
The German customer is very demanding, aware, economical and prefers local products. The company must really try to fight for the hearts, minds and wallets of the German client. The availability of products and services is huge. Without a perfect knowledge of the behaviour and preferences of the target group, it’s a shame to budget for unsuccessful campaigns targeted at everyone, i.e. nobody. What is worth knowing about the German…
News Reports Trends
Customer Experience in DACH: practical tips from Praxtistipps CX report
In the Praxistipps Customer Experience report (you can download full report here), you can find 12 cases where exactly how to improve customer experience is shown. Companies from various fields reveal their tips for improving their contact with the clients. At a time when the competition is more and more fierce on the market, a loyal customer is worth its weight in gold it’s worth reading how well-known companies are…
News Reports Trends
The Future Shopper 2020 report: 8 insights to bookmark
The Future Shopper report gives you the opportunity to insight into what is happening in the world of e-commerce. This year (not surprisingly) discusses what we all faced, i.e., COVID-19. How consumers of the largest countries in the world behaved and how it will affect their future behavior. Here are some of the essential insights (not only about COVID-19) from this report. Customers look for shopping inspiration Before you start…
News Reports Trends
How lockdown impacted the world of e-commerce
The crisis that came with the advent of pandemics in the world can be safely called global. The world slowed down, and the streets were deserted. In contrast to e-commerce. At a time when all stationary trade stopped, most retailers moved to the Internet. How did COVID-19 affect the e-commerce industry? How did lockdown affect shopping? We’re coming with some answers now. Shopping in the time of the lockdown  Let’s start…
Reports Trends
CBEC in Germany. How Germans feel about cross-border e-commerce
Let’s dig into what Germans like about cross border e-commerce. Do they like it? How do they shop? Do they trust it? Let’s find out. If they decide on this form of shopping, they often choose large, world-known online stores with established opinion. Most Germans (55%) prefer shopping on websites that are in their native language. Only 20% of consumers admit that they trust out-of-country and German stores equally. From…
Events Reports Trends
EBE20 recap: Trends and sustainability in German E-Commerce [idealo]
Idealo as one of the leading e-commerce platforms in Germany can be recognized as an authority about DACH ecom trends. Katharina Huke performs the role of CCO, and she would like to share with her audience a couple of insights about this market.  What is Idealo? For those who don’t know – Idealo is the fourth e-commerce and transactional platform in Germany. They’re direct competitors to platforms such as e-bay…
News
5 E-commerce Security Myths You Should Stop Believing
In 2020, we are seeing the e-commerce industry reach its zenith. With people locked inside their homes the only resort they have is to buy products online. However, consumers remain extremely concerned about the privacy and security that e-commerce websites offer. This concern is not entirely misplaced because there are many threats plaguing the ecommerce industry like malware, data breach, payment frauds, eavesdropping, denial of service attack, etc. There are…
Brand Niche: Should My Online Business Go Targeted Or Go Broad?
News Trends
Brand Niche: Should My Online Business Go Targeted Or Go Broad?
Conflicting advice is hardly uncommon in the business world. Anyone who achieves some measure of success can easily assume that their approach is the correct one, when in reality things are nowhere near that clear-cut. For instance, take the matter of brand targeting: what’s the best way to realise the full potential of your business? Some will say that the right move is to specialize: to finely hone your brand…