Kinga Edwards, Author at E-commerce Germany News

Voice commerce and data- driven decision making as ecommerce trends – interview with Deniz Macura (Google)

We had a pleasure to chat with Deniz Macura (Strategic Partner Lead E-commerce – Global Partnerships, EMEA at Google) about his professional experience, e-commerce trends, Google Assistant and more. How does your architecture background help you in your current position? In architecture you’ll face new challenges every day because no building is identical to another – each building requires a new approach and in order to solve the challenges ahead, you…

Personalization and contextualization will become key for successful e-commerce business – interview with Tobias Schlotter (Akeneo)

Your favourite series of interviews with e-commerce professionals is officially back! We decided to invite Tobias Schlotter (General Manager for Central- & Eastern Europe at Akeneo) for a virtual cup of coffee and talk about a few interesting things related to his role and e-commerce in general. What is your role in Akeneo? I am the General Manager for Central- & Eastern Europe. In that role, I am responsible for…

8 key takeaways from E-commerce Report: Germany 2019

The world of e-commerce is dynamically changing: nothing looks like it did a few years ago. With the new technology ruling old and obsolete processes, sellers need to face a few challenges in order to improve their customer service and ensure that customers are satisfied with the purchase to the extent they will surely come back for more soon. One of the biggest e-commerce market not only in Europe but…

Fairs like a pro – vol. 2: how to create marketing materials?

Let’s say you’ve just decided to book a booth (preferably at E-commerce Berlin Expo 2020). Well done you! Now onto thinking about how to make the most of it. As we’ve been organizing our Expo for years, we encountered a lot of fantastic opportunities to sparkle. Booths were flourishing with astonishing materials and smart techniques to draw visitors’ attention. We decided to put some functional pieces of advice into the…

Fairs like a pro – vol. 1: how to promote your booth on social media?

Conferences, fairs, stands, booths, presentations, exhibiting opportunities. You feel you have it all, however, you still know there are a lot of ways of how to make the most of it. If you need a guide of how to drive more traffic to your fair booth using techniques on social media, you’re in the right place, as below we’ll share some great practices. A good event promotion strategy won’t hurt.…

6 reasons why you should exhibit at E-commerce Berlin Expo

E-commerce Berlin Expo 2019 is still one of the most vivid memories, but we keep on going! While we are getting ready for its 2020 edition, we decided to put a few reasons why you should join E-commerce Berlin Expo 2020 as an exhibitor. This article may come in handy broaden your e-commerce horizons! 1. It’s big… and it’s still growing. Our Expo is one of the biggest events in…

Easy e-commerce. How to stop losing customers and fully unveil the sales potential of your online store?

According to the Baymard Institute’s report, almost 70% of carts are abandoned. That means that 7 out of 10 purchases are not completed. There can be a lot of reasons why people abandon their carts but among the most common are: they are forced to create an account in order to buy something;the checkout process is too complicated;they treat carts like the wishlist;the delivery cost is too expensive;they are not…

“Let’s go global”: interview with Pouya Boland, CEO of Chiquelle

Pouya had a great talk during the E-commerce Warsaw Expo about international expansion, the rules for e-commerce success across the globe and how to expand to more markets quickly. Pouya agreed to share his insights with our readers, and we were thrilled to ask him a few questions! “Leading up a company from 0 to 100 MIL SEK without any financial invests or backups.” This is how you describe your…

EBE19 flashback: let’s see it once again!

Numbers speak for themselves: over 5000 visitors, 4 stages full of knowledge and 150 exhibitors from 21 countries. E-commerce Berlin Expo was held on the 20th of February, but our memories are still really vivid! More numbers? 8000 square metres and 7 hours with 40 speakers who shared their insights and expertise. We gathered e-commerce leaders as well as representatives of technological solutions designed especially for this industry. During the…

E-commerce will merge experiences with the offline world – interview with Bruno Gorgulho

We invited Bruno Gorgulho, Head of Solutions Exponea, to talk about e-commerce, customer experience and Artificial Intelligence. Enjoy! Attend his session during E-commerce Berlin Expo 2019! You’re a Head of Solutions at Exponea. What’s your role in the company? Bruno GorgulhoHead of Solutions Exponea My role is two fold, (1) to demonstrate how Exponea can solve problems customers might be facing to reach their objectives and (2) to qualify so that we only work with clients where we believe we can deliver some value. How large…

Site search is the hidden gem of conversion optimisation – interview with Kylie Fletcher

Site search seems to be very underrated in the world of e-commerce. We decided to invite Kylie Fletcher, a Creative Content & Marketing at Sooqr, for a virtual cup of coffee and some small talk about site search, but not only. Attend her session during E-commerce Berlin Expo 2019! You’re a Creative Content & Marketing at Sooqr. How does your usual day at work look like? Kylie FletcherCreative Content…

We need to think about an ecosystem of ideas – interview with Christina Keller

We invited Christina Keller, a Regional Head of Creative Shop on Facebook, for a cup of virtual coffee to talk about e-commerce, inspirations and clever mobile architecture. Attend her session during E-commerce Berlin Expo 2019! You are a Regional Head of Creative Shop at Facebook. Can you tell us more about your work? What are your responsibilities? Christina KellerRegional Head of Creative Shop Facebook We are a team of former advertising people – copywriters, art directors, filmmakers, planners – with a huge hunger for big and innovative ideas. We are no internal agencies but see…