Author: Kinga Edwards

Interviews Trends
“E-Commerce is not a bubble” – interview with Claes Larsson
Claes Larsson-Operations Lead Retail Core Zalando We invited Claes Larsson, Operations Lead Retail Core at Zalando, to share some valuable insights before upcoming E-commerce Berlin Expo. Read our interview, where Claes said “a word or two” about Purchase to Pay approach, classic Swedish leadership style and ecological thinking in e-commerce. You are an Operations Lead Retail Core at Zalando. What exactly are you responsible for? Retail Core is the part…
Trends
Mastering Modern Marketing: A Journey Through Essential Strategies
In the ever-evolving world of digital marketing, staying informed and adaptable is key to the success of any business. From crafting the perfect marketing plan to understanding the intricacies of various platforms, let’s explore some vital components of contemporary marketing strategies. Laying the Groundwork: The Importance of a Solid Marketing Plan The foundation of any successful marketing endeavor is a well-thought-out plan. If you’re wondering what should be included in…