Author: Editorial Team

Interviews Trends
Online stores have special challenges – interview with Judit Pal.
How to turn visitors into customers? This question can be a real pain in the neck, but not for Judit Pal, CMO OptiMonk! OptiMonk (we love your name!) is an award-winning on-site message toolkit. How does exactly OptiMonk help businesses win more customers? Thanks 🙂 It refers to ’conversion OPTIMization’ – and we also have an adorable monk character that puts a smile on our face every single time we…
Interviews Trends
What is the correlation between packaging and a viewer’s perceived value of the product? – interview with Jure Siric.
Jure Siric –Managing Director Modepack What is the correlation between packaging and a viewer’s perceived value of the product? About boxes that are, actually, out-of-the-box, we were talking with Jure Siric, Managing Director at Modepack. You’re an owner and Managing Director at Modepack, which produce packaging for e-commerce and courier industry. Can you tell us more about how you came up with the idea of Modepack? My family is in the…
Events Reports Trends
E-Commerce Experience 2019: 6 success factors investigated
Which trends are currently driving German e-commerce? At the beginning of the year, forecasts and trend predictions are a welcome. But today – vice versa – we want to take a closer look at recent success stories to verify which forecasts of the past months have actually proved to be true. Customer experience seems to be the crucial topic that determines success ors failure. But which measures precisely help to…
Interviews Trends
Jeder Kauf idealo – Interview with Erik Meierhoff.
Erik Meierhoff – Business Idealo What is the secret sauce of idealo and how to build customers trust? We took Erik Meierhoff, Head of B2B Business, for a virtual cup of coffee to talk about e-commerce. Idealo is the leading price comparison website in Europe. How would you describe its mission? Idealo’s German claim is “Jeder Kauf idealo” which could be translated to “Every purchase idealo” – and that sums…
Events Trends
Countdown to the E-commerce Berlin Expo 2019 starts now!
The E-commerce Berlin Expo 2019 takes place next Wednesday, 20 February 2019 at STATION Berlin. 150 exhibitors from 21 countries, 40 speakers and more than 6000 industry professionals – Get your free ticket now and visit Berlin’s biggest e-commerce event for its fourth edition. For the fourth year in a row, the team at E-commerce Berlin Expo is returning to Germany’s capital for their premium gathering of the biggest players…
Events Interviews Trends
It all comes down to our omnichannel approach – interview with Anastasia Hansen
Anastasia Hansen- Senior PR Manager Mister Spex  Is multichannel approach just a buzzword, or can it be really effective? There’s only one way to find out now: ask someone who knows it well. Read our interview with Anastasia Hansen, Senior PR Manager at Mister Spex. You’re a Senior PR Manager at Mister Spex, an international multichannel eyewear store. That sounds interesting, how does your work look on a daily basis?…
Events Interviews Trends
Human Intuition Vs Marketing Data – is that a battle or cooperation between those two? -Interview with Sharon Magen
Sharon Magen – CEO DataWit Can humans be replaced by AI and should we, actually, be worried? We talked with Sharon Magen, CEO of DataWit, about changes for e-commerce and optimization. DataWit is a successful startup. How did the idea for founding DataWit come up? Was it your idea to create this solution? Actually the idea came from my partner who has been working on it about 6 months before we…
Interviews Trends
The future of voice search
Say hello to Dustin Coates, a Voice Search Go-to-Market Lead at Algolia, who shares his insights in our exclusive sneak peek before his presentation about the future of voice search during E-commerce Berlin Expo. “Ok Google, read the interview”! You are a Voice Search Go-to-Market Lead at Algolia, a search API company. What does your job entail on a daily basis? Algolia’s a search engine provider, which means that if…
Interviews Trends
A few things about e-tailers’ challenges
Rolando Casanova, Managing Director at Internel, is going to tell us a few things about e-tailers’ challenges, during E-commerce Berlin Expo on the 20th of February. Before we meet in Germany (a month to go!), we decided to get a little sneak peek not only of his presentation but also an overview of his job. You are Managing Director at Internel, and as your website states, it is “Next Generation…
Interviews Trends
What is the secret to successful Amazon Advertising?
What is the secret to successful Amazon Advertising? We hope to find out during the E-commerce Berlin Expo, where Nich Weinheimer, a Vice President of Kenshoo, will share best practices learned from 500+ brands. For now, our interview can play the role of a perfect sneak peek, keeping you in suspense and curiosity for another month! You are a Vice President of Kenshoo, the leading digital advertising technology platform. What…
Natalia Ruban GoEuro
Events News
E-Commerce Berlin Expo 2019 Agenda officially released!
Doors to the E-Commerce Berlin Expo 2019 are opening in a month and you can now officially take a look at the agenda – Panel discussions, top-notch speakers and industry leading exhibitors are present for a whole day! On 20 February 2019 more than 5000 visitors, 150 exhibitors, 40 speakers and experts from the entire e-commerce spectrum will gather for the Berlin’s most anticipated e-commerce event of the year, the…
Reports Trends
How to Choose a B2C E-Commerce Suite
As the e-commerce industry became extremely competitive and fast-paced, it was only a matter of time before online retailers recognized the need to offer seamless user experience and customer service. Generally speaking, the faster and more secure the whole shopping process, the better for your business. And there’s a way to make that happen. Turning to business-to-consumer (B2C) e-commerce software, as well as various integrations available, can make your online…