Author: Editorial Team

Trends
How to activate the current customer base to visit eCommerce?
Consumer markets changed rapidly and unexpectedly when COVID-19 hit and accelerated the shift from physical stores to e-commerce. In competition against Amazon and Zalando,  great in person customer service or fitting room possibilities were no longer an asset. Everybody was forced to shop online. But the question is, will the trend continue even after we are all free to shop wherever we want? And how can retailers get customers to…
Trends
The Underrated Website Feature That Can Boost Your Sales By 30%
Year after year, the statistics show that consumers are gravitating toward online shopping to get the things they want and need. As a result, the e-commerce industry is booming. For businesses to thrive, they need to adjust to selling their products in the online environment. Having a high-performing e-shop with features that focus on putting desired products in front of customers is a hugely important aspect of online sales, one…
Interviews
“Three essential data collection tips for aspiring e-commerce businesses”: Interview with Or Lenchner, CEO at Bright Data (formerly Luminati Networks)
Businesses are now re-engineering online strategies to support change, whilst ensuring business continuity. Crucially, digital transformation has accelerated, fast-forwarding us into an e-commerce universe that is governed by new rules, priorities, and expectations. During the pandemic, new shoppers came online, bringing e-commerce sales to an all-time high. In fact, data from the ONS indicates that e-commerce sales, in particular online sales in the fashion and textile category, have picked up significantly…
Interviews
„Der “E”mployees Faktor in E-Commerce“ : interview with Matthias Genz MediaMarktSaturn Kaufmännischer Geschäftsführer
We’re more than happy to introduce some speakers of our upcoming E-commerce Berlin Virtual conference. Today, we decided to invite Matthias Genz from MediaMarktSaturn for a virtual cup of coffee to talk about “Der “E”mployees Faktor in E-Commerce” topic. Enjoy! You joined MediaMarktSaturn almost 18 years ago! That’s really impressive. Can you share with us your story of how you joined it? In 2004 it was a pretty big thing for me…
Interviews
„Operational Excellence“ : interview with Claes Larsson Head of Enterprise Applications flaconi
We’re more than happy to introduce some speakers of our upcoming E-commerce Berlin Virtual conference. Today, we decided to invite Claes Larsson from flaconi for a virtual cup of coffee to talk about “Operational Excellence” topic. Enjoy! Hey Claes! Long time no speak – I remember you rocking the E-commerce Berlin Expo stage. How are you doing? Hello! Thanks very much for having me again – really honored to be here! It…
Interviews
„Global SEO: Think Global, Act Local“ : interview with Matthäus Michalik Managing Director Claneo
We’re more than happy to introduce some speakers of our upcoming E-commerce Berlin Virtual conference. Today, we decided to invite Matthäus Michalik from Claneo for a virtual cup of coffee to talk about “Global SEO: Think Global, Act Local” topic. Enjoy! You’ve been running Claneo since November 2017. How did your journey begin? I founded Claneo with two work colleagues who are now good friends. With the knowledge and  experience gained from…
Interviews
„ROAS vs. POAS – In 3 Schritten zu gewinnoptimierten Kampagnen“ : interview with Tom Maier Account Executive Channable
We’re more than happy to introduce some speakers of our upcoming E-commerce Berlin Virtual conference. Today, we decided to invite Tom Maier from Channable for a virtual cup of coffee to talk about “ROAS vs. POAS – In 3 Schritten zu gewinnoptimierten Kampagnen” topic. Enjoy! Can you describe the journey you took to join Channable? I started my digital career in affiliate marketing and worked for leading affiliate networks. Since 2012, I…
Interviews
„The Greta effect in retail – How to reach a new generation of conscious shoppers: Insights from merchants“ : interview with Efe Acunaz Head of Communications ePages
We’re more than happy to introduce some speakers of our upcoming E-commerce Berlin Virtual conference. Today, we decided to invite Efe Acunaz from ePages for a virtual cup of coffee to talk about “The Greta effect in retail – How to reach a new generation of conscious shoppers: Insights from merchants” topic. Enjoy! How did you start your journey in ePages? Leaving my career in diplomacy behind, at the end of 2017…
Interviews
„55 Marketing Mistakes we made since launching our period underwear brand KORA MIKINO“ : interview with Julia Rittereiser CEO KORA MIKINO
We’re more than happy to introduce some speakers of our upcoming E-commerce Berlin Virtual conference. Today, we decided to invite Julia Rittereiser from KORA MIKINO for a virtual cup of coffee to talk about “55 Marketing Mistakes we made since launching our period underwear brand KORA MIKINO.” topic. Enjoy! What’s the story behind KORA MIKINO? 50% of our population menstruates – at least parts of their lives – but the product and…
Interviews
„It’s a Seller’s Market: The Top Questions Sellers Should be Asking Buyers before Signing an LOI“ : interview with Sami Turkie Country Director Thrasio
We’re more than happy to introduce some speakers of our upcoming E-commerce Berlin Virtual conference. Today, we decided to invite Sami Turkie from Thrasio for a virtual cup of coffee to talk about “It’s a Seller’s Market: The Top Questions Sellers Should be Asking Buyers before Signing an LOI” topic. Enjoy! What do you do during the course of your work day?  Each workday brings something new and that makes our business…
News
PIM software – Objectives and Advantages
Have already heard about the PIM systems? Or just starting to figure out what is PIM technology? Find out the main reasons for PIM implementation and get the ability to try PIM tools for free. What is PIM? What is PIM? Product Information Management (PIM) is an omnichannel software that manages the whole list of product data. PIM centralises all the product data in one solution providing simple data collection,…
Trends
Omnichannel Retail Trends from Europe for Today’s Connected World
After battling the COVID-19 uncertainties for a year, several European countries are slowly planning their return. Last month, Germany reopened some of the stores after a 10-week lockdown. While a few retailers across European countries are planning ways to get back to normality, many others have already started embracing connected retail as the new normal. Connected retail provides a unified and consistent experience to customers throughout their purchasing journey irrespective…