How to activate the current customer base to visit eCommerce?
Consumer markets changed rapidly and unexpectedly when COVID-19 hit and accelerated the shift from physical stores to e-commerce. In competition against Amazon and Zalando, great in person customer service or fitting room possibilities were no longer an asset. Everybody was forced to shop online. But the question is, will the trend continue even after we are all free to shop wherever we want? And how can retailers get customers to…