Editorial Team, Author at E-commerce Germany News

„ROAS vs. POAS – In 3 Schritten zu gewinnoptimierten Kampagnen“ : interview with Tom Maier Account Executive Channable

We’re more than happy to introduce some speakers of our upcoming E-commerce Berlin Virtual conference. Today, we decided to invite Tom Maier from Channable for a virtual cup of coffee to talk about “ROAS vs. POAS – In 3 Schritten zu gewinnoptimierten Kampagnen” topic. Enjoy! Can you describe the journey you took to join Channable? I started my digital career in affiliate marketing and worked for leading affiliate networks. Since 2012, I…

„The Greta effect in retail – How to reach a new generation of conscious shoppers: Insights from merchants“ : interview with Efe Acunaz Head of Communications ePages

We’re more than happy to introduce some speakers of our upcoming E-commerce Berlin Virtual conference. Today, we decided to invite Efe Acunaz from ePages for a virtual cup of coffee to talk about “The Greta effect in retail – How to reach a new generation of conscious shoppers: Insights from merchants” topic. Enjoy! How did you start your journey in ePages? Leaving my career in diplomacy behind, at the end of 2017…

„55 Marketing Mistakes we made since launching our period underwear brand KORA MIKINO“ : interview with Julia Rittereiser CEO KORA MIKINO

We’re more than happy to introduce some speakers of our upcoming E-commerce Berlin Virtual conference. Today, we decided to invite Julia Rittereiser from KORA MIKINO for a virtual cup of coffee to talk about “55 Marketing Mistakes we made since launching our period underwear brand KORA MIKINO.” topic. Enjoy! What’s the story behind KORA MIKINO? 50% of our population menstruates – at least parts of their lives – but the product and…

„It’s a Seller’s Market: The Top Questions Sellers Should be Asking Buyers before Signing an LOI“ : interview with Sami Turkie Country Director Thrasio

We’re more than happy to introduce some speakers of our upcoming E-commerce Berlin Virtual conference. Today, we decided to invite Sami Turkie from Thrasio for a virtual cup of coffee to talk about “It’s a Seller’s Market: The Top Questions Sellers Should be Asking Buyers before Signing an LOI” topic. Enjoy! What do you do during the course of your work day? Each workday brings something new and that makes our business…

PIM software – Objectives and Advantages

Have already heard about the PIM systems? Or just starting to figure out what is PIM technology? Find out the main reasons for PIM implementation and get the ability to try PIM tools for free. What is PIM? What is PIM? Product Information Management (PIM) is an omnichannel software that manages the whole list of product data. PIM centralises all the product data in one solution providing simple data collection,…

Omnichannel Retail Trends from Europe for Today’s Connected World

After battling the COVID-19 uncertainties for a year, several European countries are slowly planning their return. Last month, Germany reopened some of the stores after a 10-week lockdown. While a few retailers across European countries are planning ways to get back to normality, many others have already started embracing connected retail as the new normal. Connected retail provides a unified and consistent experience to customers throughout their purchasing journey irrespective…

„Artificial Intelligence – The customer journey doesn’t stop beyond dunning“ : interview with Michael Renz Country Director Lowell

Can you share with us your story of how you joined Lowell? My professional background includes more than thirty years of debt collection experience. After ten years absence from Lowell, I rejoined in 2020, but never lost sight of Lowell. It is good to be back and I am thrilled to be part of Lowell Way’s digital customer journey. What are your main responsibilities on a daily basis? I am…

“Study: What is sustainable E-commerce according to consumers?”: interview with Mikael Fristedt Westre, CEO of Box Inc

We’re more than happy to introduce some speakers of our upcoming E-commerce Berlin Virtual conference.Today, we decided to invite Mikael Fristedt Westre from Box Inc for a virtual cup of coffee to talk about Study: “What is sustainable E-commerce according to consumers?” topic. Enjoy! You’re a head of Box Inc. How did your journey begin? After university I started working as a management consultant for The Boston Consulting Group and…

Must-haves in your internal data protection management

Ensuring that companies are secure from a data protection point of view is no longer a voluntary requirement; it is a mandatory duty. For many companies, however, comprehensive data protection management is not yet self-evident. We explain what needs to be considered. The General Data Protection Regulation (GDPR) has been in effect since May 25, 2018. Since then, at the latest, the topic of data protection has arrived in all…

How AI will be central to new e-commerce developments

In the coming decade, AI will play an instrumental role in enhancing the customer shopping experience and increasing sales revenue for brands and retail players, writes Joris Kroese, CEO and Founder of Hatch. Research from Gartner predicts that by 2024, 75% of organizations will shift from piloting to operationalizing AI technologies. By 2025, revenue from the AI software market is set to reach over $100 billion globally. Up until this…

Check the final agenda of the E-commerce Berlin Virtual 2021

E-commerce Berlin Virtual 2021 – one of the most anticipating e-commerce events in 2021 – takes place on May 26-27th 2021. Today, we are announcing the full line-up of speakers and reminding the details of the conference. About EBV 2021 This year’s E-commerce Berlin – Virtual Edition powered by Lowell Group will take place completely online on May 26th and 27th 2021. 12 presentations will be delivered daily, organized into…

6 payment methods, that increase your Shopify shops conversion

When you go into a store and probably want to buy new shoes or headphones, you expect them to provide your preferred payment method, right? The same applies when customers visit an online shop. As an online retailer, you have to make sure that customers are offered all payment methods they expect. Otherwise, the customer will quickly leave your store or online shop and switch to the nearest competitor. That…