Editorial Team, Author at E-commerce Germany News

Next Generation PIM: Product Experience Management (PXM)

Next Generation PIM: Product Experience Management (PXM) Higher conversion rates, more brand loyalty, fewer returns and excellent customer satisfaction. These are goals that every e-commerce manager strives for, regardless of whether the company produces goods itself or sells goods from other manufacturers. Today, detailed product descriptions are often no longer sufficient to achieve these goals. The customer’s personal experience with the products is decisive. The product experience along the entire…

How can Micro-fulfillment benefit your E- commerce business

Micro-fulfillment will be the most important supply chain and logistics asset in satisfying the end consumer’s demand for quick, sustainable deliveries in the coming years. How important? Well, a recent report predicts the total addressable market for micro-fulfillment centers (MFCs) will be $10B by 2026. It also forecasts that there will be one MFC for every 10 grocery stores out of the 40,000 in the whole of the U.S. So it’s no surprise then…

Selling on marketplaces is not difficult, becoming a marketplace even more so

Whether it’s clothing, furniture or electronic goods – online retailing has been recording increasing sales figures for years and will continue to gain importance in the future. The Corona pandemic in particular has significantly accelerated the development of trade in e-commerce. Online shopping has thus become part of the everyday life of many retailers. The current situation: marketplace business is gaining importance Almost every second euro of revenue in e-commerce…

“Price Intelligence & Dynamic Pricing in Europe’s Ecommerce and how Covid affected the Retail Industry”.

In the commercial world and especially in strategic marketing, it is well known that the 4Ps (Product – Price – Promotion – Place) are the basic variables that determine the result of the marketing mixture and if these variables are well planned, they will lead to success. Price Intelligence (or Competitive Price Monitoring), refers to the awareness of market-level pricing intricacies and the impact on business, using modern data mining…

The CX top 3: ecommerce essentials for growth

The pandemic era has changed what consumers expect and want from the buying journey forever. Businesses online and offline have to take risks and innovate in order to compete and stay relevant. From hyper-personalization to synced services, the trends that have emerged as a result of this new landscape are exciting. But ecommerce brands must assess which trends are worth following. Which investments pay off? What are your customers really…

E-commerce Berlin Virtual 2021: an online fest of retail, tech, omnichannel and e-commerce trends

The 26th and 27th of May 2021 marked a milestone in the world of e-commerce: the very first edition of the E-commerce Berlin Virtual event. EBV numbers speak for themselves We will let the numbers speak for themselves, rather than simply saying “it was a success”. more than 8000 sign-ups (from over 50 countries) for the virtual event 5000 viewers in real-time (more than 50% from Germany)over 29 internationally acclaimed…

Global expansion in e-commerce: 5 major obstacles of selling internationally

We have all been there: Your e-commerce business is going great, but it gets increasingly difficult to attract new customers. To reach a greater market, you are thinking about selling internationally. And why should you not? – the potential of cross-border e-commerce is huge. But is it really that easy to go global? The short answer: International expansion is one of the best and quickest ways to increase your customer-base,…

16 speakers you cannot miss at E-commerce Berlin Virtual 2021

E-commerce Berlin Virtual’s debut edition will feature a wide range of inspiring speakers from around the globe who will share valuable insights on our virtual stage. Today, we are recognizing a few of them, bringing them closer, and encouraging you to listen to them live in our event. Fasten your seatbelt, we’re starting right now! #1 Matthias Genz Mediamarktsaturn Chief Administrative Officer at MediaMarktsaturn. During the session, he will discuss…

E-commerce Berlin Virtual 2021: all you need to know

We initially did not plan this, but the (almost) post-pandemic world left us with no choice. If we wanted to deliver e-commerce insights in 2021, then we would have to move our stage to a fully virtual environment.Looking at the agenda, we believe we nailed it. The formula of E-commerce Berlin Virtual This year, we anticipate thousands of attendees to watch the conference online and exchange their opinions in the…

Growth twice as strong as the e-commerce average: why marketplaces are the way to go and 6 tips & tricks to start selling

E-commerce has become a lifeline for many physical retailers in Europe that had to close their doors during the COVID-19 outbreak. So, it is no surprise that online marketplaces are growing rapidly and have experienced a year-on-year increase of 81 percent in the fourth quarter of 2020. This demonstrates growth that is more than twice as strong as that of the e-commerce industry average. This is shown by the Enterprise…

„Expand product catalogue by opening PIM to your partners using PimCore“ : interview with Jan Żaba TIM SA Tech Lead

We’re more than happy to introduce some speakers of our upcoming E-commerce Berlin Virtual conference. Today, we decided to invite Jan Żaba from TIM SA for a virtual cup of coffee to talk about “Expand product catalogue by opening PIM to your partners using PimCore” topic. Enjoy! Can you share with us a story on how you joined TIM S.A.? I’ve joined TIM about two years ago. I was first hired…