Author: Editorial Team

Micro-fulfillment will be the most important supply chain and logistics asset in satisfying the end consumer’s demand for quick, sustainable deliveries in the coming years. How important? Well, a recent report predicts the total addressable market for micro-fulfillment centers (MFCs) will be $10B by 2026. It also forecasts that there will be one MFC for every 10 grocery stores out of the 40,000 in the whole of the U.S. So it’s no surprise then…

What is content marketing? “Content is king” is the marketing industry’s motto. On many channels, content marketing has already been a natural communication strategy for years in order to reach the target group with valuable and relevant content and to accompany them on the entire customer journey. Good content is therefore essential for functioning and profitable performance marketing, which is why this marketing component has gained an increasing momentum and…

Whether it’s clothing, furniture or electronic goods – online retailing has been recording increasing sales figures for years and will continue to gain importance in the future. The Corona pandemic in particular has significantly accelerated the development of trade in e-commerce. Online shopping has thus become part of the everyday life of many retailers. The current situation: marketplace business is gaining importance Almost every second euro of revenue in e-commerce…

In the commercial world and especially in strategic marketing, it is well known that the 4Ps (Product – Price – Promotion – Place) are the basic variables that determine the result of the marketing mixture and if these variables are well planned, they will lead to success. Price Intelligence (or Competitive Price Monitoring), refers to the awareness of market-level pricing intricacies and the impact on business, using modern data mining…

The pandemic era has changed what consumers expect and want from the buying journey forever. Businesses online and offline have to take risks and innovate in order to compete and stay relevant. From hyper-personalization to synced services, the trends that have emerged as a result of this new landscape are exciting. But ecommerce brands must assess which trends are worth following. Which investments pay off? What are your customers really…

E-commerce Berlin Virtual’s debut edition will feature a wide range of inspiring speakers from around the globe who will share valuable insights on our virtual stage. Today, we are recognizing a few of them, bringing them closer, and encouraging you to listen to them live in our event. Fasten your seatbelt, we’re starting right now!  #1 Matthias Genz Mediamarktsaturn  Chief Administrative Officer at MediaMarktsaturn. During the session, he will discuss…