Editorial Team, Author at E-commerce Germany News

3 Easy Ways to Optimize Your PPC Campaign and Reduce Your ACoS

Amazon advertising is a double-edged sword. If done right, it can propel your Amazon store into a profit machine. If not done right, it can eat up your entire ad budget in no time. Optimizing your Amazon PPC, specifically Sponsored products, is one of the most effective ways to increase the visibility of your products and boosting sales. But how can you make sure that you are winning the advertising…

The potential of mobile, AI and machine learning strategy, customer engagement in the omnichannel world and more at EBE19!

The E-commerce Berlin Expo 2019 returned for its fourth edition to STATION Berlin. The potential of mobile, AI and machine learning strategy, customer engagement in the omnichannel world and industry predictions for 2019 were some of the most popular topics of the day. A successful fourth edition came to an end and there’s already plans for next year! Wednesday, 20 February 2019 – Germany’s capital gathered for the E-commerce Berlin…

The 15 speakers you cannot miss at the E-commerce Berlin Expo

On the 20th of February, Station Berlin welcomes with open arms the e-commerce elite from all over the world. Each stage will be packed with knowledge, expertise and experience. Deciding who to watch is not the easiest nut to crack, but we are here to help you. Below, you’ll find a list of speakers whose talks you simply can’t miss during the Expo. The list is in alphabetical order! The…

Google will continue to adapt to changing user behaviour and evolving environment – interview with Fili Wiese

If you want to know a bit more about SEO, there are two things you simply have to do: first of them, is to read our exclusive interview with Fili Wiese, SEO Expert at SearchBrothers.com. Then, you should do nothing but attend his session during E-commerce Berlin Expo 2019! You are an ex-Google engineer. How do you like to work on the other side, as an SEO Expert? Fili…

Payment will be quicker than today and invisible – interview with Thomas Ficht

Have you ever heard about an open invoice? Have you ever considered why people abandon their shopping carts? Think no more – read our interview with Thomas Ficht, Head of Payment at MyToys, who shares his insights about payment issues! Since February 2018 you’ve been in charge of payment, risk and receivables at myToys Group. That sounds like a huge responsibility. What kind of challenges do you face in your…

The potential of reCommerce is enormous – interview with Shimon Koifman, Head of Product at reBuy

What are the main principles of great user experience? What is the future of re-ecommerce? We invited Shimon Koifman, Head of Product at reBuy, for some virtual Americano and cookies to share some insights with us! reBuy is an online marketplace that allows its users to buy and sell used electronics and media. How many users monthly visit reBuy? Does this number grow continuously? Some channels are growing fast, some…

Software projects are people & process projects – interview with Christian Borchert

What is the next change of architecture setup and how crucial is a performance-based approach? Here comes the interview with Christian Borchert, Head of Consumer & App and moebel.de. Christian happily answered our questions and told us a word or two about his presentation for upcoming E-commerce Berlin Expo! You’re a Head of Consumer & Apps at moebel.de. How big is your team and how your work looks on an…

Online stores have special challenges – interview with Judit Pal.

How to turn visitors into customers? This question can be a real pain in the neck, but not for Judit Pal, CMO OptiMonk! OptiMonk (we love your name!) is an award-winning on-site message toolkit. How does exactly OptiMonk help businesses win more customers? Thanks 🙂 It refers to ’conversion OPTIMization’ – and we also have an adorable monk character that puts a smile on our face every single time we…

What is the correlation between packaging and a viewer’s perceived value of the product? – interview with Jure Siric.

Jure Siric –Managing Director Modepack What is the correlation between packaging and a viewer’s perceived value of the product? About boxes that are, actually, out-of-the-box, we were talking with Jure Siric, Managing Director at Modepack. You’re an owner and Managing Director at Modepack, which produce packaging for e-commerce and courier industry. Can you tell us more about how you came up with the idea of Modepack? My family is in the…

E-Commerce Experience 2019: 6 success factors investigated

Which trends are currently driving German e-commerce? At the beginning of the year, forecasts and trend predictions are a welcome. But today – vice versa – we want to take a closer look at recent success stories to verify which forecasts of the past months have actually proved to be true. Customer experience seems to be the crucial topic that determines success ors failure. But which measures precisely help to…

Jeder Kauf idealo – Interview with Erik Meierhoff.

Erik Meierhoff – Business Idealo What is the secret sauce of idealo and how to build customers trust? We took Erik Meierhoff, Head of B2B Business, for a virtual cup of coffee to talk about e-commerce. Idealo is the leading price comparison website in Europe. How would you describe its mission? Idealo’s German claim is “Jeder Kauf idealo” which could be translated to “Every purchase idealo” – and that sums…

Countdown to the E-commerce Berlin Expo 2019 starts now!

The E-commerce Berlin Expo 2019 takes place next Wednesday, 20 February 2019 at STATION Berlin. 150 exhibitors from 21 countries, 40 speakers and more than 6000 industry professionals – Get your free ticket now and visit Berlin’s biggest e-commerce event for its fourth edition. For the fourth year in a row, the team at E-commerce Berlin Expo is returning to Germany’s capital for their premium gathering of the biggest players…