Category: Interviews

Time for Robin von Hein from simplesurance GmbH in our “E-commerce Folks” series! In “E-commerce Folks” we introduce e-commerce professionals to our readers through a short questionnaire with all the same 15 short sentences to finish. Short & sweet: no facts and figures, no case studies, no company’s strategies. Just them and their quick insights about e-commerce.   My adventure with e-commerce started when… we founded simplesurance in 2012. …But…

Time for Nenad Cetkovic in our “E-commerce Folks” series! He is the COO of the e-commerce automation solution Lengow, which optimizes product data feeds worldwide. In “E-commerce Folks” we introduce e-commerce professionals to our readers through a short questionnaire with all the same 15 short sentences to finish. Short & sweet: no facts and figures, no case studies, no company’s strategies. Just them and their quick insights about e-commerce.  …

Over a decade ago, online eyewear was an intransparent and high-margined niche, but Brille24 battled this problem with customer empowerment. In this interview, Brille24‘s Thorsten Ahlers tells how user-centricity helped the company reach both bargain hunters and affluent customers, and build an international business.   You work as the Head of Marketing at Brille24 – on online platform for shopping eyewear. How did your story at Brille24 start? Thorsten Ahlers,…

Time for Tina Nord from EyeEm in our “E-commerce Folks” series! In “E-commerce Folks” we introduce e-commerce professionals to our readers through a short questionnaire with all the same 15 short sentences to finish. Short & sweet: no facts and figures, no case studies, no company’s strategies. Just them and their quick insights about e-commerce. My adventure with e-commerce started… in November 2010 with my job as a student trainee…

Berlin-based kfzteile24 is one of the largest German online retailers of car parts and accessories with sales already in the triple-digit million range. Appetite comes with eating and in this interview we are taking a sneak peak at company’s activities and ambitions as told by their Marketing and Sales Director Thomas Kloubert.   As a member of the management team, you work as Marketing and Sales Director at kfzteile24, one…

Website launched in 5 weeks, 50 boxes sold in the first thirty minutes, 500 customers in the first month – this is how GLOSSYBOX started. Now, following a lightning-fast growth, the company is becoming the number one beauty box in ten countries worldwide. And still, the next month’s box is always the most exciting one. GLOSSYBOX is on its way to become the ultimate platform for beauty discovery. Since its…

What do you see when you hear wellness travel? There is you, sitting in a hot tub with a view of the mountains, sipping champagne? Roland Fricke and his business partners saw pampering treatments as an online business idea and turned Beauty24.de into a leading website with wellness travel deals for Germans.   You have made an impressive way from media and communication scholar to Internet entrepreneur. How did it happen? What…

In e-commerce, finding the right niche at the right time is the key. A decade ago, selling eyewear online in Germany was no man’s land and MisterSpex quickly spotted this opportunity. Mirko Caspar, Managing Director at MisterSpex, shares how omnichannel efforts helped the company grow to have 3M customers in ten European countries.   You work as the Managing Director at Mister Spex, a Berlin-based company running online shops with eyewear.…

Christoph von Bülow, COO of HolidayPirates, tells how social media done right turned a university dorm room blog with travel deals into an international brand with 10M dedicated Facebook followers, 200+ employees and offices in Europe and North America. You are the Chief Operating Officer at HolidayPirates Group, one of the fastest growing Online Travel companies in Europe. What does your job entail? How does it affect people? Christoph von…

“The consumer pressure for more convenience is driving the race to reduce delivery lead times. (…) If everyone continues to want to drive in the ‘fast lane’, this will eventually lead to a traffic jam. And 2018 is predicted to be a particularly acute jam,” says Darko Atijas from Neopost Shipping. In this interview before his talk at the E-commerce Berlin Expo, he shares spot-on remarks on the current state…

What is bad for your app or online shop? According to Tanja Borzel from the HolidayPirates Group, when the journey of your customer in it becomes more of an odyssey than a straightforward go-get-it. In this interview, Tanja shares spot-on insights on the importance of the right Design, User Interface and User Experience for your business – whether big or small. A must-read for anyone thinking these three are “something…

As discovered in a recent study by Addressy, almost 20% of failed deliveries are due to inaccurate delivery address details provided by customers. In this interview, Chris Boaz, Head of Marketing at Addressy, explains how keeping your data clean not only solves this issue, but also opens up new possibilities for your business. To find out more, you definitely won’t want to miss his upcoming talk at this year’s E-Commerce…