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Tech Open Air starts its largest edition to date

Tech Open Air (TOA) enters its 7th and largest edition to date with four days, more than 200 speakers, 200 satellite events and 20.000 expected participants. The unique festival meets conference format has been an integral part of the international tech and startup scene for the past six years and unites the most diverse branches of technology, music, art and science. This year, the event will be extended by another…

5 Different Use of Social Media for Business

Promoting your online store via social media is an absolute must if you as a merchant want to be found by customers and grow your clientele base. Regular posting and investing in ads are just the drops in the ocean in comparison to possibilities that social media can offer. So, how can you take advantage of your social media presence? Here we look at a strategy involving one social media…

E-Commerce Berlin Expo 2017 – The international industry meeting

The second edition of E-Commerce Berlin Expo took place on 2 February 2017. The event attracted the most important industry representatives from areas such as: Online Marketing, E-Shop Software, Hosting & Cloud Computing, Cross-Channel Technologies, E-Payment, Digital Marketing and Logistics. The building of the former Dresdner station – currently Station Berlin – hosted 80 exhibitors (including DHL, Idealo, Rakuten, PrestaShop, Meet Magento Association and Lengow) and 3,000 international visitors. Industry…

Reduce cart abandonment with address validation

In an ideal world, customers would come to your ecommerce site, search for what they need, complete the checkout form quickly and easily and write rave reviews to say how excellent their customer experience was. In reality, shoppers make mistakes, get frustrated in the checkout and abandon the process. According to Baymard Institute, the average cart abandonment rate is 67.91% – a worrying statistic for ecommerce companies. Recent research from…

Simplesurance: born in the gap between e-commerce and insurances

In this interview, Robin von Hein from the Simplesurance Group explains how the digital change paved their way to success and how e-commerce companies and their customers can benefit from insurances made easier. Also, in the run up to his talk at the E-commerce Berlin Expo on 2nd February 2017, this interview will definitely inspire you to simplify things for your customers too. And perhaps, to insure your pet with…

6 TOP trends for 2017 – how technology is reshaping the world of e-commerce

We have had a great and exciting year in 2016, full of tech news which influenced the whole e-commerce world. In this article we recap some of the more important and influential innovations that were predicted for last year and are further shaping the future and evolution of e-commerce. We take a look at six of the hottest trends that go hand with one another. Given that the total value…

Chinese ecommerce: what you need to know before selling in China

Jack Ma, the founder of the Alibaba group, once said “in other countries, ecommerce is a way of shopping. In China, it’s a way of life”. In this interview Nenad Cetkovic, the Chief Operating Officer at Lengow, shares his expert insights on the changes in ecommerce technologies and tools, and tips on how European businesses should approach the Chinese market to seize its incredible potential. Paulina, E-commerce Berlin: Lengow is…

E-commerce Berlin EXPO to take plane on 2nd February 2017!

Less than a month left to the E-commerce Berlin Expo: on 2nd February, Station Berlin will be the venue for the second edition of the e-commerce trade fair that gathers the biggest e-commerce companies in one place. This year, the organizers expect 3,000 visitors and 90 exhibitors. These include the representatives of Deutsche Post, Rakuten Deutschland, Idealo, Semrush, Freshdesk, PrestaShop and Handlerbund eV. The visitors will also have the opportunity…

How to talk to your customers in 2017

Customers service is becoming more and more important. The reason is simple: Customer Care is a growth factor. If you provide outstanding customer service your customers are more likely to stay with you and tell everyone about their experiences. What are ways to talk to your customers in 2017, when the majority of millennials don’t want to pick up the phone anymore? And can bots help to provide efficient and…

Why you can’t afford to ignore programmatic advertising

As THE change in e-commmerce, programmatic advertising is inevitable and will impact you sooner or later. It depends on you whether it will be a severe blow or a motivational kick. In this interview with genius Bjorn Espenes, the Founder & CEO of Finch, you will learn why you cannot afford to ignore it, how Finch built its enviable position and expertise in the paid search industry, and why you…

Case study ecommerce: Big Star

Big Star belongs to the biggest Polish sales chains. Brick and mortar (B&M) sales network embraces over 260 stores located in Poland and in the world. The company products are very popular among Polish clients. ECommerce challenges The brand has been selling the products online since a few years. Intensive development led to the fact that there appeared the need to adopt more effective and advanced solutions. In the course…

There’s no getting around the German e-commerce laws

“The legal instrument of the written warning is widespread in Germany and it is used against merchants when there is a violation of consumer law, competition law, trademark law or copyright law”, says Annegret Mayer from Händlerbund. In the run-up to her talk at the E-commerce Berlin Expo in February, in this interview you will learn about the key legal challenges of the German e-commerce and the steps you should…