Gamification – How to Take Marketing in Retail to the Next Level
Gamification is a marketing tool that provides interactive solutions in the form of gamified experiences. The target is to create engaging marketing campaigns which excite…
Four steps to building a recession-proof supply chain
According to the Bloomberg monthly survey of economists in July 2022, the probability of a recession stands now at 70 %, compared to only 20%…
How online retailers reduce emissions
Online retailers can act sustainably – even though they are boosting their business with direct mail, for example. Learn more about the role of address…
It’s Almost Time: The Final Countdown to the E-Commerce Berlin Expo 2023 Has Begun!
Get ready – the E-Commerce Berlin Expo is nearly here! This annual event brings some of the biggest names in e-commerce to Germany’s vibrant capital,…
E-commerce Platforms and Apps: Preferences and Usage among German Students
E-commerce platforms and apps offer an excellent shopping experience. They bring both sellers and buyers into one place. They offer convenience and speed to users…
One-of-a-kind learning experience: Introducing EBE2023 Masterclasses
Are you ready to level up your e-commerce game? Get excited because the E-commerce Berlin Expo 2023 is just a few short weeks away! Each…
Join the Conversation: EBE2023 brings industry leaders together for in-depth panel discussions
Get ready to level up your e-commerce knowledge and explore the newest trends in the industry at the E-commerce Berlin Expo 2023. The event promises…
The Challenges for Retail Media in 2023 [Retail Media Works Report]
Retail Media Works, a leading voice in the retail media landscape, has identified seven pivotal challenges that retailers and advertisers are set to face in…
The Importance of Cross-selling
What is Cross-Selling? Every seller’s goal is to remain relevant to existing and new customers. Cross-selling is an approach where sellers offer customers a variety…
All about the connection: why localizing your online store pays off, again and again
E-commerce is just like any shopping experience. If the customer can’t connect with it, even the best product in the world won’t sell. User experience…
Shipping on Online Marketplaces – what can make THE Difference for your Customer
Shipping on Online Marketplaces – what can make THE Difference for your Customer Online Marketplaces are a driving force in e-commerce and crucial to retailers’…
E-commerce Berlin Expo All-Star Lineup: get the inside scoop!
Calling all e-commerce professionals – the E-Commerce Berlin Expo is back and it’s better than ever! Not only will you have the opportunity to learn…