Kinga Edwards, Author at E-commerce Germany News

Brand Niche: Should My Online Business Go Targeted Or Go Broad?

Conflicting advice is hardly uncommon in the business world. Anyone who achieves some measure of success can easily assume that their approach is the correct one, when in reality things are nowhere near that clear-cut. For instance, take the matter of brand targeting: what’s the best way to realise the full potential of your business? Some will say that the right move is to specialize: to finely hone your brand…

EBE20 recap: The truth behind mass personalisation [Madeone]

E-commerce Berlin Expo brings us a lot of priceless knowledge, and we cannot have a better opportunity to make use of it. Today we would like to work on one of the most insightful ones. Christian Mohring, Founder and CEO of MadeOne, ex-Digital Commerce Manager at Nike, and ex-Head of Digital at IKEA would like to take us into the world of customization. So grab a cup of coffee, play…

EBE20 recap: How to expand to new marketing in 100 days? [Marley Spoon]

During the #StayHome movement, we indeed stay home and keep watching presentations from the E-commerce Berlin Expo 2020! Since we have a lot of really valuable content to go through, it takes us some time to put it all together in the form of transcripts. However, here comes the surprise! Today, we decided to take a deeper look at the presentation delivered by Dijana Dimitrovska from Marley Spoon. Dijana gave…

Best WooCommerce Tips To Make Your Website More Effective

Setting up an online store is no longer a difficult task. Where WordPress offers the ease to start a website, the WooCommerce plugin makes it easier for the offline store owners to take their business online and set up a store. Even startup enthusiasts and entrepreneurs have their way when planning to test their career in the eCommerce industry. Sign up on the WordPress website, download the plugin, add products…

E-commerce Berlin Expo 2020 recap: How to run your e-commerce business? Key takeaways from Made.com & Beiersdorf

We cannot believe that it has already been a month since our E-commerce Berlin Expo 2020 took place in STATION-Berlin! However, the memories are still vivid. We decided to analyze some of our presentations from the EBE2020 and show you some key takeaways coming from them. Today, we are going to tell you a few words about what Gemma Comabella from Made.com shared with us as well as Tom Pham…

“If we want to offer customers a unique customer experience each time they visit their favorite online shop, we need to accompany them on each step of their journey through the shop” – interview with Thorsten Mühling (epoq)

Thorsten Mühling, Co-Founder & CEO at epoq, shared with us the story of founding epoq, as well as views on e-commerce trends in 2020. Keep on reading to find out more! Can you share with us your story of how you founded epoq? My business partner Michael Bernhard and I founded our first company back in 2003. Our goal was to bring in an automated self-learning technology for dynamic scoring,…

“Businesses’ mobile communication is the new window shopping” – interview with Lisa Dauvermann (Facebook)

We’re happy to publish our interview with Lisa Dauvermann, Industry Lead eCommerce at Facebook. Find out how will Facebook’s role change in the e-commerce industry in the next few years. What are your main responsibilities as an Industry Lead eCommerce at Facebook?In my position as Head of Commerce Platforms DACH at Facebook, I lead the team that is working with our eCommerce clients on building sustainable strategies to grow their…

“Cybercriminals are very opportunistic and will target smaller e-retailers as well as big ones” – interview with Max Laemmle (Fraugster)

We had a pleasure ask a few questions to Max Laemmle, CEO and Founder at Fraugster. Read on to learn how he created Fraugster and how AI can embrace online stores. You’re a Founder of Fraugster. How did you come up with an idea for this company? After years of working in the payments industry, my Co-Founder, Chen Zamir and I experienced first-hand the challenges of fraud for e-commerce merchants.…

“Personalization is about to take center stage and will become mainstream in 2020” – interview with Ralph Hünermann (ODOSCOPE)

Ralph Hünermann, a Founder & CEO at ODOSCOPE, shared with us his professional experiences and explained the term situationalization. Keep on reading to find out more! You founded ODOSCOPE in 2015. Long story short: What is your company’s mission? We enable high user experience by delivering relevant content to any user on every digital touchpoint. Which previous professional experience inspired you to found ODOSCOPE? First of all, my PhD in…

“We’ve identified the feedback of satisfied customers as a new form of online currency” – interview with Remo Fyda (ProvenExpert)

We’re excited to present our interview with Remo Fyda, a CEO at ProvenExpert. Read on to learn about the important role of social proof in the e-commerce industry. You are a CEO and Co-Founder of ProvenExpert. Can you tell us more about the idea and beginnings of the company? I’ve been advising companies across a wide range of sectors on online strategy for over 20 years. When I sold my…

“Always pay attention to what consumers say about your products, use this information to improve your service and proposition” – interview with Tom Pham (Beiersdorf)

We’re happy to share with you our interview with Tom Pham, Global Ecommerce Operations Manager at Beiersdorf. Find out how to sell products on Amazon marketplace, and what are the trends in the skincare industry in terms of e-commerce. You are a Global Ecommerce Operations Manager at Beiersdorf. What are your responsibilities on a daily basis? When I started at my position, I was responsible for building up the Amazon…

Interviews Trends

“Can there be a new touchpoint, relevant for e-commerce, in the car?” – interview with Isabelle Ette (IBM iX)

We had a pleasure to virtually chat with Isabelle Ette, Digital Strategy Consultant at IBM iX, about her impressive experience in the automotive industry. Read on to find out what will Isabelle talk about during the upcoming E-commerce Berlin Expo 2020! Could you describe your typical workday at IBM iX? What do you do on a daily basis? I work at the IBM iX studio Berlin, which is part of…