Kinga Edwards, Author at E-commerce Germany News

E-commerce Germany Awards 2020 to rock Berlin again

The E-commerce Germany Awards 2020 are up and running! More than 240 companies have successfully entered the Awards, fighting for a prestigious title in ten categories. Now it is high time for you to cast a vote for your favourite or most innovative company, and help them take a step closer to the big win! The E-commerce Berlin Expo 2020 is returning to Station Berlin on the 13th of February,…

4 Things to Know When Selling to EU Customers

The European Union (EU) represents greener pastures for many businesses. It’s full of potential customers that will love your products and services. While this may be true, it’s also a place with many strict laws and regulations that affect businesses of all shapes and sizes. While some people are happy about the numerous regulations, others look at them as an extra burden. Whatever your personal stance, there’s no denying that…

“Our main goal has always been our customer” – interview with Ramon Pallaske (Audible)

We’re glad to present our interview with Ramon Pallaske, EU Program Manager at Audible! Check out what challenges the world’s largest producer of downloadable audiobooks faces and what changes can we expect in the e-commerce industry. What does your typical workday look like at Audible? My workday is pretty split – in the morning I deal with everything that comes from our local team in Berlin – troubleshooting for internal tools,…

How to promote a marketplace? An interview with Lucie Dreiseitel (AUTO1 Group)

We had a pleasure to chat with Lucie Dreiseitel, Director of Marketing at AUTO1 Group. Read on to find out more about marketplaces and automotive industry! As Director of Marketing at AUTO1 Group, I’m sure you’re very busy. What does a typical workday look like? The main focus of my role is to plan and budget marketing activities and initiatives to achieve our business targets. As we are a fast-paced company and executing all of our Marketing activities fully in-house ,…

Why should you take part in E-commerce Berlin Expo 2020? Check out testimonials from our exhibitors!

Making a decision about participating in any fairs or conference is not easy. Decision makers need to take a lot of things into consideration. First of all – the budget. “Can I actually afford it?” – this is the question that many CMOs ask themselves. If you take ROI into consideration and realize how many leads you can convert into deals during just one-day event, it seems more than appealing.…

EBE 2019 – E-Commerce Trends 2019 – fear and desire of German online shoppers

E-commerce Berlin Expo 2019 was truly packed with amazing insights presented by knowledgeable and experiences speakers from all over the world. One of them was Erik Meierhoff, Head of B2B business in Idealo. Idealo is a price comparison website which allows users to compare prices on a range of products from hundreds of shops. During EBE 2019, Erik decided to share a few data-driven conclusions, insights and statistics that apply…

Leverage the power of tool integration for your business

If you own an e-commerce store, you probably know the importance of getting the right software development company to build the infrastructure for you, and of using the right software Sadly, there’s no single best tool to streamline all the processes, but the good news is: you can pretty much have it all by integrating powerful tools with one another. Here’s why exactly you should take a closer look at…

There is no such thing as a typical day in the live industry – interview with Michael Jericho, Online Marketing Manager at Ticketmaster

We love interviews! This time, we decided to invite Michael Jericho, Online Marketing Manager at Ticketmaster, for a virtual cup of tea to talk about his work with the world leader at ticket sales. What brought you to Ticketmaster? Basically, my love for live music and entertainment. I always played in bands and even gathered my first working experience in the music business. I worked in a small booking agency…

Mobile shopping will change e-commerce on many levels – interview with Robert Bueninck, General Manager DACH at Klarna

According to The Guardian, Sweden’s Klarna becomes biggest fintech firm in Europe. That is why we are even more excited to publish our interview with Robert Bueninck, who plays a really important role at Klarna! What are you responsible for in Klarna? I have been Managing Director for Germany, Austria and Switzerland at Klarna since March 2018. Do you think Klarna can help people in managing their budget? We believe…

Your ads are part of the brand experience – interview with Maggie Flick, Head of Business Operations at Outbrain

Inspirational conversations about e-commerce are definitely our cup of tea. This time, we decided to drink it with Maggie Flick, who is in charge of business operations at Outbrain. What do you do at Outbrain? As Head of Business Operations, I am responsible for business operations in 13 countries across LATAM, APAC and EMEA. This includes increasing efficiency in and between individual departments and optimising cooperation between the regions. I…

Past, present, and future of CX – an interview with Christina Hirsch (Vodafone)

We had a pleasure to chat with Christina Hirsch, Director Customer Experience & Digital Care Journeys at Vodafone Germany. As an expert in the field, she shared some interesting insights about the state of customer experience at Vodafone and in general. You’re currently the Director of Customer Experience and Digital Care Journeys at Vodafone. What are your main responsibilities? The role is quite broad. It covers Customer Experience for the…

"I'm always inspired!": interview with Jon Marks, Head of E-commerce at Polaroid Originals

“I’m always inspired!”: interview with Jon Marks (Polaroid Originals)

We are excited to present the result of our virtual chat with Jon Marks, Head of E-commerce at Polaroid Originals. Find out what is Jon’s experience in e-commerce and how does his team improve the customer journey. How have your past experiences in different jobs led to the role you are in today? Very unexpectedly! Around the time I was looking to leave my career in law, an opportunity arose…