Kinga Edwards, Author at E-commerce Germany News

Can (content) marketing and sales go hand in hand?

Sales departments today don’t have the easiest task: on the one hand, they have many tools and methods available to automate their activities. On the other hand, they often don’t have time to implement such solutions or they get frustrated and return to manual handling. Failure to understand the processes and problems of sales departments may lead to conflicts and issues in other departments, failure of sales proposals, and thus,…

Optimize your e-commerce website

There is no doubt that e-commerce is a big thing. Numbers don’t lie: According to Statista, US e-commerce sales reached $396 billion in 2016 and is predicted to grow to $684 billion by 2020. American customers spent $5 billion online during 2017’s Black Friday only. However it’s China that is the biggest player. Chinese e-commerce revenue was estimated to be $672 billion in 2017, which makes up more than 40%…

Retail in Germany: report

E-commerce is a dynamic industry where innovations drive development. Solutions that worked a few years ago, can’t be good enough today. How does Germany’s market adapt new technologies for e-commerce? Should German retailers look out for the foreign competition? Read on to find out! Card payments Even though you might think that in Germany cash payments still are the majority, numbers claim the opposite. At the EHI Congress in May,…

Omnichannel personalization – interview with Anoop Vasisht (Dynamic Yield)

We had the chance to chat with Anoop Vasisht, General Manager Europe at Dynamic Yield, about personalization, behavioral messaging and Artifficial Inteligence behind Dynamic Yield’s technology. What is your role in Dynamic Yield? I am the General Manager for the European team at Dynamic Yield and am responsible for revenue in the region. Our growing team here has worked with over 100 brands including the likes of Mediamarkt, Home24, HRS,…

The future of digital payments – interview with Mirko Hüllemann (heidelpay Group)

We invited Mirko Hüllemann, Founder and CEO of heidelpay Group, for a virtual cup of coffee to talk about the future of e-payments and heidelpay’s role in it. Enjoy! What is Heidelpay’s mission? We want to help to make electronic payments as simple and easy as the trade of cash money is. This shall not only be true for the payer but also for the payee. Therefore we are always…

Voice commerce and data- driven decision making as ecommerce trends – interview with Deniz Macura (Google)

We had a pleasure to chat with Deniz Macura (Strategic Partner Lead E-commerce – Global Partnerships, EMEA at Google) about his professional experience, e-commerce trends, Google Assistant and more. How does your architecture background help you in your current position? In architecture you’ll face new challenges every day because no building is identical to another – each building requires a new approach and in order to solve the challenges ahead, you…

Personalization and contextualization will become key for successful e-commerce business – interview with Tobias Schlotter (Akeneo)

Your favourite series of interviews with e-commerce professionals is officially back! We decided to invite Tobias Schlotter (General Manager for Central- & Eastern Europe at Akeneo) for a virtual cup of coffee and talk about a few interesting things related to his role and e-commerce in general. What is your role in Akeneo? I am the General Manager for Central- & Eastern Europe. In that role, I am responsible for…

8 key takeaways from E-commerce Report: Germany 2019

The world of e-commerce is dynamically changing: nothing looks like it did a few years ago. With the new technology ruling old and obsolete processes, sellers need to face a few challenges in order to improve their customer service and ensure that customers are satisfied with the purchase to the extent they will surely come back for more soon. One of the biggest e-commerce market not only in Europe but…

Fairs like a pro – vol. 2: how to create marketing materials?

Let’s say you’ve just decided to book a booth (preferably at E-commerce Berlin Expo 2020). Well done you! Now onto thinking about how to make the most of it. As we’ve been organizing our Expo for years, we encountered a lot of fantastic opportunities to sparkle. Booths were flourishing with astonishing materials and smart techniques to draw visitors’ attention. We decided to put some functional pieces of advice into the…

Fairs like a pro – vol. 1: how to promote your booth on social media?

Conferences, fairs, stands, booths, presentations, exhibiting opportunities. You feel you have it all, however, you still know there are a lot of ways of how to make the most of it. If you need a guide of how to drive more traffic to your fair booth using techniques on social media, you’re in the right place, as below we’ll share some great practices. A good event promotion strategy won’t hurt.…

6 reasons why you should exhibit at E-commerce Berlin Expo

E-commerce Berlin Expo 2019 is still one of the most vivid memories, but we keep on going! While we are getting ready for its 2020 edition, we decided to put a few reasons why you should join E-commerce Berlin Expo 2020 as an exhibitor. This article may come in handy broaden your e-commerce horizons! 1. It’s big… and it’s still growing. Our Expo is one of the biggest events in…

Easy e-commerce. How to stop losing customers and fully unveil the sales potential of your online store?

According to the Baymard Institute’s report, almost 70% of carts are abandoned. That means that 7 out of 10 purchases are not completed. There can be a lot of reasons why people abandon their carts but among the most common are: they are forced to create an account in order to buy something;the checkout process is too complicated;they treat carts like the wishlist;the delivery cost is too expensive;they are not…