Author: Kinga Edwards

Events Trends
EBE19 flashback: let’s see it once again!
Numbers speak for themselves: over 5000 visitors, 4 stages full of knowledge and 150 exhibitors from 21 countries. E-commerce Berlin Expo was held on the 20th of February, but our memories are still really vivid! More numbers? 8000 square metres and 7 hours with 40 speakers who shared their insights and expertise. We gathered e-commerce leaders as well as representatives of technological solutions designed especially for this industry. During the…
Interviews Trends
E-commerce will merge experiences with the offline world – interview with Bruno Gorgulho
We invited Bruno Gorgulho, Head of Solutions Exponea, to talk about e-commerce, customer experience and Artificial Intelligence. Enjoy! Attend his session during E-commerce Berlin Expo 2019!   You’re a Head of Solutions at Exponea. What’s your role in the company? Bruno GorgulhoHead of Solutions Exponea My role is two fold, (1) to demonstrate how Exponea can solve problems customers might be facing to reach their objectives and (2) to qualify so that we only work with clients where we believe we can deliver some value. How large…
Soowr interview
Interviews Trends
Site search is the hidden gem of conversion optimisation – interview with Kylie Fletcher
Site search seems to be very underrated in the world of e-commerce. We decided to invite Kylie Fletcher, a Creative Content & Marketing at Sooqr, for a virtual cup of coffee and some small talk about site search, but not only. Attend her session during E-commerce Berlin Expo 2019!   You’re a Creative Content & Marketing at Sooqr. How does your usual day at work look like? Kylie FletcherCreative Content…
Facebook interview
Interviews Trends
We need to think about an ecosystem of ideas – interview with Christina Keller
We invited Christina Keller, a Regional Head of Creative Shop on Facebook, for a cup of virtual coffee to talk about e-commerce, inspirations and clever mobile architecture.  Attend her session during E-commerce Berlin Expo 2019!   You are a Regional Head of Creative Shop at Facebook. Can you tell us more about your work? What are your responsibilities? Christina KellerRegional Head of Creative Shop Facebook We are a team of former advertising people – copywriters, art directors, filmmakers, planners – with a huge hunger for big and innovative ideas. We are no internal agencies but see…
Interviews Trends
“E-Commerce is not a bubble” – interview with Claes Larsson
Claes Larsson-Operations Lead Retail Core Zalando We invited Claes Larsson, Operations Lead Retail Core at Zalando, to share some valuable insights before upcoming E-commerce Berlin Expo. Read our interview, where Claes said “a word or two” about Purchase to Pay approach, classic Swedish leadership style and ecological thinking in e-commerce. You are an Operations Lead Retail Core at Zalando. What exactly are you responsible for? Retail Core is the part…
Trends
Mastering Modern Marketing: A Journey Through Essential Strategies
In the ever-evolving world of digital marketing, staying informed and adaptable is key to the success of any business. From crafting the perfect marketing plan to understanding the intricacies of various platforms, let’s explore some vital components of contemporary marketing strategies. Laying the Groundwork: The Importance of a Solid Marketing Plan The foundation of any successful marketing endeavor is a well-thought-out plan. If you’re wondering what should be included in…