Editorial Team, Author at E-commerce Germany News

11 Tips for E-commerce Software Houses in COVID19 Period

Globally the COVID-19 pandemic has had a significant impact on retail stores, and in many countries these businesses are facing lockdowns. As a result of social distancing people have also reduced their visits to open retail stores. On the whole, the global retail market has come to a standstill, or at least significantly slowed down. Some product categories like sports, fashion, and hobbies have dropped dramatically. At the same time,…

E-commerce in the time of the coronavirus outbreak: statistics

It goes without saying that the coronavirus outbreak has already changed a lot in the economy, not only in the DACH region. Many industries and businesses had to rethink their strategy and adjust their communication to better suit and serve their clients in these turbulent times. Ecommerce Europe decided to conduct a special survey among its National E-commerce Association members. The survey covert the general situation per country, forecasts and…

This is where e-commerce meets UX, retail, digital transformation and AI: E-commerce Berlin Expo 2020

More than 50 speakers, 180 exhibitors and 7000 visitors from all over the world came to Berlin to exchange knowledge and gather unique e-commerce insights. E-commerce Berlin Expo took place in STATION Berlin for the fifth time in a row and was bigger and more successful than ever before. EBE2020 was special for a few reasons. It was a jubilee edition of this prestigious conference, and it has been gaining…

How artificial intelligence in a shop inspires customer journey

The topic of “personalised customer service” is on everyone’s lips in online retail. Encouraged by the rapidly increasing technical possibilities of using artificial intelligence, the “interest-based offer of content” (products, offers, listings…) in e-commerce is currently entering a hot phase. A smart way to approach a complex topic with manageable effort and at attractive prices. Many dealers have recognized the relevance of the topic and implement appropriate solutions. One company…

Top 15 speakers you can’t miss at E-commerce Berlin Expo 2020!

Let’s face it – the 2020 edition will be the best one of EBE yet. Our experience, conclusions, recognition and network resulted in the well-curated agenda, increased number of visitors and top-notch exhibitors, who will all gather in Berlin to share their knowledge and exchange insights. This is why you should not miss the E-commerce Berlin Expo 2020 on the 13th of February. To show you even more value, we’ve…

Why should you take part in E-commerce Berlin Expo 2020?

Here’s all you need to know about E-commerce Berlin Expo 2020

More than 7000 visitors, 180 exhibitors and 50 speakers are going to gather again at STATION Berlin during popular e-commerce fairs in Berlin, and one of the most renowned one in Europe. EBE is coming back to town with the most accurate and interesting e-commerce insights. The event is nothing but must-attend for everyone who breathes e-commerce. And you know what? You can still claim your free ticket here! For…

Cross-Border Payments and Commerce Report 2019 – 2020

The cross-border ecommerce space shows tremendous growth potential: it is estimated that it will reach USD 1 trillion in 2020 – and some of the key enablers of growth are currency, infrastructure, language, internet penetration, and the diminishing complexity for consumers and merchants. Structured in three comprehensive chapters, each depicting a main frame of the cross-border picture, the Cross-Border Payments and Commerce Report is dedicated to international retailers, global shipping…

Check out the agenda for E-commerce Berlin Expo 2020!

On the 13th of February, you can expect a real e-commerce earthquake in Berlin! For the fifth time, the E-commerce Berlin Expo returns to the capital of Germany. With a set of amazing speakers, unique exhibitors and visitors from all over the world, the event is nothing but impatiently awaited. What to expect at EBE 2020? More than 7,000 visitors, 170 exhibitors and 40 speakers will take part in the…

Trend Radar 2020: How AI Changes E-commerce

Pforzheim, January 8, 2020: E-commerce continues to advance and evolve rapidly, pushing the boundaries in this still young, budding industry – especially in the B2B sector. What influence do technology trends like AI and voice search have? Carsten Kraus, Managing Director of Omikron Data Quality GmbH, takes a look at the developments and changes that the year 2020 will bring for e-commerce companies. Adaptive Pricing and Inventory Predictions: In the Future,…

E-commerce Berlin Expo 2020 – first speakers announced!

Save the date: the 13th of February of 2020, STATION-Berlin. This is where e-commerce insights combine with business knowledge and one of a kind networking, during the fifth edition on E-commerce Berlin Expo. The first speakers have already been announced – and saying that they are good and solid, is a real understatement. On the 13th of February, more than 7000 visitors, 180 exhibitors and 50 speakers will gather in…

Entering an untouched ground – about unique business-model, babyboomers, customer satisfaction and… David Hasselhoff – Interview with Tobias Knapp from audibene

Tobias, what are your duties as Head of Global Product Optimization? In my team we track, visualize and optimize the whole audibene customer journey – and increase conversion rates throughout the whole funnel in all countries we operate in. I currently have a stronger focus on online and crm touchpoints such as ads, landingpages and crm, but also have projects in the later stages of the funnel where most interactions…

How Content and AI can complement each other

Everybody is talking about content marketing. But not all content fits every customer. While buyer personas address this challenge on a conceptual level. Artificial intelligence now has the potential to take content experience to a new level. by Caroline Helbing, Senior Analyst at OXID eSales AG For a few years already, content marketing is the new state of the art in customer communications. Yet, the importance of content marketing is…