Author: Editorial Team

Interviews Trends
Omnichannel done right has turned MisterSpex into Europe’s leading online optician
In e-commerce, finding the right niche at the right time is the key. A decade ago, selling eyewear online in Germany was no man’s land and MisterSpex quickly spotted this opportunity. Mirko Caspar, Managing Director at MisterSpex, shares how omnichannel efforts helped the company grow to have 3M customers in ten European countries.   You work as the Managing Director at Mister Spex, a Berlin-based company running online shops with eyewear.…
News Reports Trends
Get the 2018 Germany Ecommerce Report [FREE]
  The Ecommerce Foundation released a report on the state of ecommerce in Germany in 2018. The report has been created in cooperation with the foundation’s partners Computop, Mazars, Osudio, .shop, SAP, and Händlerbund to help companies assess their potential on the German ecommerce market. The study includes hand-selected data to help domestic and international online businesses identify growth opportunities on the German ecommerce market. It covers areas such as Infrastructure…
News Reports Trends
The Paypers launches The Payment Methods Report 2018
  The Paypers has issued The Payment Methods Report 2018, which is a comprehensive collection of facts nad figures on the key trends and developments in online payments. This year’s edition focuses on how poeple in different geographies and verticals choose to pay online. The report places special emphasis on customer preferences per region and industry, and highlights the best practices from merchants and payment solution providers. The report authors have…
Interviews Trends
Stay close, interact, serve great content. And your customers will reciprocate
Christoph von Bülow, COO of HolidayPirates, tells how social media done right turned a university dorm room blog with travel deals into an international brand with 10M dedicated Facebook followers, 200+ employees and offices in Europe and North America. You are the Chief Operating Officer at HolidayPirates Group, one of the fastest growing Online Travel companies in Europe. What does your job entail? How does it affect people? Christoph von…
News
Does Your Online Store Need A Chatbot?
Even in today’s world, many people are still wary about automation — but not those in the ecommerce industry. Having extensively reaped the benefits of technological innovations already, and with the operational flexibility to consider anything that will raise profits, they’ve been steadily turning the frivolous chatbot into a powerful conversion tool. But not every tool is suited for every business, so I can understand why you might be uncertain…