Author: Editorial Team

The success of an e-commerce business largely depends on the performance of the website – in terms of rankings (qualified traffic) and conversions (user experience). Key parameters to explore include page load speed, site security, and other SEO optimization issues. This is especially important as you need to please both people and search engines.  SEMrush has run hundreds of e-commerce websites through its Site Audit tool to uncover the most…

May this year, Ecommerce News Europe published a study showing that 57% of Europeans “shop online more than ever” and that “about one in three Europeans (30 percent) are spending more money on virtual experiences.” With how 2020 has been going so far, it comes as no surprise. A major factor in this significant chatnge was – obviously – the Covid-19 pandemic. Even with the lockdowns steadily being lifted in…

Coronavirus – what precautions are we using, and how does the warehouse organization in Omnipack look like? Check our best practices First of all, we wanted to assure all our clients and stakeholders that Omnipack’s logistics centers are open and working as usual. In addition to the safety of our employees, the highest priority for us is to ensure the high quality and continuity of services for our clients. At…

The year 2020 is no ordinary one. For a long time to come, we will continue to tell our children – and our children will tell their children – about a year in which social and economic life was reduced to virtually zero. That has never happened before. And, of course, we all hope that we will soon return to something like “normality”. Whenever the vaccine against COVID-19 is finally…

Globally the COVID-19 pandemic has had a significant impact on retail stores, and in many countries these businesses are facing lockdowns. As a result of social distancing people have also reduced their visits to open retail stores. On the whole, the global retail market has come to a standstill, or at least significantly slowed down. Some product categories like sports, fashion, and hobbies have dropped dramatically. At the same time,…

It goes without saying that the coronavirus outbreak has already changed a lot in the economy, not only in the DACH region. Many industries and businesses had to rethink their strategy and adjust their communication to better suit and serve their clients in these turbulent times.  Ecommerce Europe decided to conduct a special survey among its National E-commerce Association members. The survey covert the general situation per country, forecasts and…

The topic of “personalised customer service” is on everyone’s lips in online retail. Encouraged by the rapidly increasing technical possibilities of using artificial intelligence, the “interest-based offer of content” (products, offers, listings…) in e-commerce is currently entering a hot phase. A smart way to approach a complex topic with manageable effort and at attractive prices. Many dealers have recognized the relevance of the topic and implement appropriate solutions. One company…