Category: Trends

What is checkout marketing? In checkout marketing companies display offers in the form of coupons on their checkout page as a reward for the customer’s purchase. Customers can select their preferred coupon for another partner shop. Thus, partner shops can generate new revenue, whilst the publishing shop can boost its after-sales profit. Checkout marketing offers a variety of benefits which will be explained below. Benefits for customers and participating shops…

Did you know online marketplaces that allow cross-border trade are enormous drivers of economic growth? The coronavirus pandemic has drastically altered consumer behaviour since social distancing has brought the digital universe into people’s lives to a much greater degree. Now it’s high time to say more about people and companies that impact cross-border ecommerce. When it comes to marketplaces, who should you pay attention to? Which trends should you follow?…

Next Generation PIM: Product Experience Management (PXM) Higher conversion rates, more brand loyalty, fewer returns and excellent customer satisfaction. These are goals that every e-commerce manager strives for, regardless of whether the company produces goods itself or sells goods from other manufacturers. Today, detailed product descriptions are often no longer sufficient to achieve these goals. The customer’s personal experience with the products is decisive. The product experience along the entire…

We have all been there: Your e-commerce business is going great, but it gets increasingly difficult to attract new customers. To reach a greater market, you are thinking about selling internationally. And why should you not? – the potential of cross-border e-commerce is huge. But is it really that easy to go global? The short answer: International expansion is one of the best and quickest ways to increase your customer-base,…