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Models or mannequins? What works better for e-commerce pictures?

Photos are the way to sell products in the fashion industry. E-commerce is based on presenting products virtually through different pictures by showing items in various angles. These pictures should be taken by professionals that are experts in this field since they act as a replacement for a client’s store visit (online shopping is a lot more convenient than traditional shopping and nowadays more people are using it than ever…

How to take high-quality photos of your e-commerce products? Packshot guide.

E-commerce is one of the most trending industry nowadays. To draw customers attention you need a top-notch marketing strategy, but for the most, a perfect website which plays the role of your store. You should make sure that the customer journey in your e-store is as convenient and intuitive as possible. Online shop optimisation also means refining detailed product description with all the needed measurements, as well as placing great…

5 ways automation in product photography can change your business

The growing e-commerce sector relies heavily on visual content. Accurate descriptions and attractive product photography often account for a successful product listing. They are there to drive sales in digital channels. To produce digital photography, businesses will often make use of traditional studios and may outsource their product photo creation. However, it is not the ultimate way to do product photography. With new automation technologies emerging, we will show you…

All Things You Should Know to Take Your E-Commerce Business to the Next Level in 2021

2020 was a year of learning for everyone. Due to the Corona pandemic, everything we considered normal has changed. Businesses that operated brick-and-mortar stores had to rethink their strategies. Many shifted their businesses to the online space to keep afloat. Stay-at-home orders further necessitated the critical step Online shopping became a necessity other than a choice. The following stats can give a clearer picture. In the UK, as of January…

Here it comes: the second stage of our E-commerce Germany Awards 2021!

More than 330 companies competed in ten categories in order to be spotted by the audience and then, being evaluated by our Jury. However, as long as we would love to reward them all, we can invite only 10 companies in each category. And the audience has decided. Throughout February, the public voting took place on our website. More than 18.000 votes were casted, making it the highest vote count…

8 tips to make your newsletters more engaging for E-commerce customers

To consistently come up with an engaging newsletter week after week can be quite the challenge. Yet it’s worth the effort because email can increase your customer retention and loyalty, as well as being a conversion channel that yields a massive ROI – if you know how. Maja Schneider of Europe’s email marketing leader Sendinblue compiled some tips to make your customers fall in love with your newsletters. 1.Form follows…

E-Commerce – State Of Online Returns – September 2020 – New Trends & Tips

The global COVID-19 pandemic has brought many changes to the world. Some industries have suffered massively, while for others the virus opened the door to a world of pure success and growth. For e-Commerce, a worldwide lockdown and extremely strict rules of isolation meant one thing: it’s time to shine. However, it’s not as easy as it sounds. The pandemic has caused people to change a lot of their shopping…

How to start selling on Allegro?

It is quite obvious that most of us changed our shopping habits; e-commerce has developed dynamically over the world. It was inevitable since technology is developing so fast and most of the day we spend online. Do you want to transfer your store to digital? Or are you fresh on the market and just want to start selling online? No matter why you are considering it, it may be the…

9 Reasons Your Business’s Future Growth Depends on Augmented Reality

There was a time in the early 2000s when people were hesitant to purchase much of anything online. Digital businesses seemed less trustworthy than traditional brick-and-mortar retailers. Products couldn’t be closely examined before being purchased. And the constant fear of a compromised credit card or outright identity theft kept most people in physical stores. But everything began to change as technology advanced and consumers discovered the convenience of online shopping.…

How COVID-19 impacted sales – key metric from McKinsey&Company report

Not surprised at all – COVID-19 has affected the whole globe. Buyers and sellers included. Like most people, they also had to switch to digital. This was the initial reaction to the closure of many brick-and-mortar stores. However, now for many of them, ecommerce has become normal. How has the pandemic changed sales? McKinsey&Company has prepared some insights that you can read as a whole here. In this article, you…

Key takeaways from Q4 2020 Digital Shopping Performance Report by Semrush

2020 is probably remembered by all of us as an exceptional year, not necessarily in a good sense. Many aspects of life were transferred to the Internet, and it was hard to adjust to at first. However, as the data show, the ecommerce industry is nothing to complain about. Their performance have crossed the border, and they hope to stay at this level. What was the last quarter of this…

6 Best Web Design Tips to Improve the UX of Your E-commerce Website

Setting up an e-commerce website is not like building one for personal use. With the latter, you have leeway to do what you wish. You can be as creative as you want, because you may not necessarily be pushing products. It could be a place for you to share your blog articles or DIY tips. An e-commerce platform is different because you are using it to sell. You want people…