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How to build a solid social media strategy for e-commerce

When was the last time you checked a social media platform? Have you used Facebook, Instagram, Twitter, or WhatsApp today? Maybe even multiple times? Social media has become a crucial part of our everyday lives. 3.6 billion people are using social media worldwide in 2020 – that’s almost half of the world’s total population. This means you could be missing out on a lot of sales possibilities if you don’t…

Oktoberfest in e-commerce

The year 2020 will undoubtedly remain in our memory for a long time. It brought many unexpected situations that affected the lives of people around the world. We still must face the pandemic, although many countries are slowly returning to the new normality, with sanitary restrictions implemented, of course. Unfortunately, the pandemic will also bring huge changes in the event industry. Many events have gone from offline to online, but…

M-commerce in Germany

M-commerce is short for mobile commerce. Simply saying it is e-commerce but via mobiles. It is getting more and more popular. No surprise, since we all spend over 3 hours a day using the phone. How does m-commerce present in Germany? We have covered the topic and showed you some interesting statistics in m-commerce topics. Lets’ dive in! E-commerce vs m-commerce E-commerce is so popular among German users. It is…

2021 EBE CALL FOR PAPERS – submissions have been opened!

The E-commerce Berlin Expo is taking place for the sixth time! On the 18th of February 2021, e-commerce enthusiasts will meet again at STATION, Berlin, during one of the most electrifying e-commerce events in Europe. It’s also creating a unique opportunity to present e-commerce insights on one of the stages. How to become one of the speakers at EBE 2021? The answer is simple: by participating in the Call For Papers.…

Key e-commerce website mistakes and how to fix them

The success of an e-commerce business largely depends on the performance of the website – in terms of rankings (qualified traffic) and conversions (user experience). Key parameters to explore include page load speed, site security, and other SEO optimization issues. This is especially important as you need to please both people and search engines. SEMrush has run hundreds of e-commerce websites through its Site Audit tool to uncover the most…

A-COMMERCE Days 2020 powered by CRIF

THE DIGITAL E-COMMERCE EXPERTS CONFERENCE powered by CRIF 06.10.2020 – 08.10.2020 The past few months have shown more than ever how important the topic of digitalization and digital networking has become. Therefore, due to the circumstances of the past months, this year’s A-COMMERCE Day will be organized in the form of a virtual 3-day cross-border “Multichannel” conference. From 06.10.2020 to 08.10.2020, we will be hosting “The Digital E-Commerce Experts Conference”…

Software & Ecommerce Project Management: a Mix You Can’t Miss Out On

May this year, Ecommerce News Europe published a study showing that 57% of Europeans “shop online more than ever” and that “about one in three Europeans (30 percent) are spending more money on virtual experiences.” With how 2020 has been going so far, it comes as no surprise. A major factor in this significant chatnge was – obviously – the Covid-19 pandemic. Even with the lockdowns steadily being lifted in…

Key takeaways from The state of European checkouts in 2020 Report

The state of European checkouts in 2020 Report was created to highlight common mistakes during checkout. For e-commerce, it should be a priority. Below you can find a list of takeaways from this report. If you want to dive in, you can download the full report here.For the purposes of this report, 450 companies from Great Britain, France, Germany, the Netherlands, Spain, Italy, and Sweden were analysed. A surprising conclusion…

Welcome to our store, we’ve got fun and games

What qualities do customers look for the most in electronics stores? Low prices, kind service and entertainment – Neticle has revealed. Between the 1st of May and the 31st of July, the online media and text analytics company Neticle looked at the mentions of seven large electronics stores on the German web – namely MediaMarkt, Saturn, Notebooks Billiger, Expert, Conrad, Euronics and Cyberport – and analysed their reputation. The big…

Delivering on the promise: 6 key points from InternetRetailing report

The topic of this text is a white paper created by InternetRetailing in association with Kameleoon. The main subject of this report is personalization in e-commerce. It shows why personalization is so important for shoppers and why you should implement it. We covered the most important issues from this report and collected them in the lists of highlights for you. If you are interested in reading the whole piece, you…

Reuters Report Digital News: 5 highlights to bookmark

Is 2020 the year of reports? We don’t know, but with the number of great reports being released by publishers around the world, that’s the impression! This time, we take a closer look at the Reuters Digital News report, which deals with the subject of information availability. How do people read the news? What kind of media do they trust? Are they afraid of disinformation? What are the challenges facing…

Social media meets E-commerce: 5 tips

Social media channels offer enormous but often untapped potential in the field of e-commerce. 68% of Germans have already noticed a product via social media. A total of 32 million people use Facebook. 25 million users visit Instagram. The numbers make it clear that you should not miss your chance to use social media channels for your e-commerce performance and jump on the wave. No matter whether you use Facebook,…