Trends

Reports Trends
Consumer data problems: Germany 2020 Ecommerce Country Report
Despite the dynamic development, e-commerce is still a new thing. New e-commerce stores may have problems with the proper use of the potential offered by this market. Also, customers may not completely find themselves in a relatively new shopping situation. Based on the Germany 2020 Ecommerce Country Report, we covered the problems that customers who do shopping online may encounter. What bothers German consumers – problems Regarding the problems that…
News Trends
Coronavirus tracker: Germany 2020 Ecommerce Country Report
The pandemic surprised us all. Its effects have affected not only the stationary trade but also e-commerce. Based on the Germany 2020 Ecommerce Country Report, we discussed the most common and severe problems that the COVID-19 pandemic caused to German e-commerce.  Consequences of the pandemic  There were plenty of consequences of such a crisis. The most common one (almost 60% of the business were hit by it) is delivery delays.…
News Reports Trends
Click & Collect in Germany: Germany 2020 Ecommerce Country Report
The reason for the growing popularity of click & collect is simple – it is a delivery model that can be perfectly adapted to our lifestyle. We are in a hurry more and more, we have less time, we value comfort and we require that the services we use on a daily basis are tailored to our capabilities and expectations. In addition, it is also a great solution for e-stores…
News Reports Trends
The German customer: Germany 2020 Ecommerce Country Report insights
The German customer is very demanding, aware, economical and prefers local products. The company must really try to fight for the hearts, minds and wallets of the German client. The availability of products and services is huge. Without a perfect knowledge of the behaviour and preferences of the target group, it’s a shame to budget for unsuccessful campaigns targeted at everyone, i.e. nobody. What is worth knowing about the German…
News Reports Trends
Customer Experience in DACH: practical tips from Praxtistipps CX report
In the Praxistipps Customer Experience report (you can download full report here), you can find 12 cases where exactly how to improve customer experience is shown. Companies from various fields reveal their tips for improving their contact with the clients. At a time when the competition is more and more fierce on the market, a loyal customer is worth its weight in gold it’s worth reading how well-known companies are…
News Reports Trends
The Future Shopper 2020 report: 8 insights to bookmark
The Future Shopper report gives you the opportunity to insight into what is happening in the world of e-commerce. This year (not surprisingly) discusses what we all faced, i.e., COVID-19. How consumers of the largest countries in the world behaved and how it will affect their future behavior. Here are some of the essential insights (not only about COVID-19) from this report. Customers look for shopping inspiration Before you start…
News Reports Trends
How lockdown impacted the world of e-commerce
The crisis that came with the advent of pandemics in the world can be safely called global. The world slowed down, and the streets were deserted. In contrast to e-commerce. At a time when all stationary trade stopped, most retailers moved to the Internet. How did COVID-19 affect the e-commerce industry? How did lockdown affect shopping? We’re coming with some answers now. Shopping in the time of the lockdown  Let’s start…
News Trends
How to understand the Critical Time Frame for Customer Complaints
When it comes to online shopping, the ultimate seal of approval is the ‘confirm purchase’ button. In placing an order, a customer is communicating many things. They’re saying they like your product, that it’s better than your competitors and they like the price. Immediately after placing an order, you have a happy customer, in a state of optimistic anticipation.Their order is being processed and all is good in the world.…
Reports Trends
CBEC in Germany. How Germans feel about cross-border e-commerce
Let’s dig into what Germans like about cross border e-commerce. Do they like it? How do they shop? Do they trust it? Let’s find out. If they decide on this form of shopping, they often choose large, world-known online stores with established opinion. Most Germans (55%) prefer shopping on websites that are in their native language. Only 20% of consumers admit that they trust out-of-country and German stores equally. From…
Events Reports Trends
EBE20 recap: Trends and sustainability in German E-Commerce [idealo]
Idealo as one of the leading e-commerce platforms in Germany can be recognized as an authority about DACH ecom trends. Katharina Huke performs the role of CCO, and she would like to share with her audience a couple of insights about this market.  What is Idealo? For those who don’t know – Idealo is the fourth e-commerce and transactional platform in Germany. They’re direct competitors to platforms such as e-bay…