Chinese buyers ask AI, not Google. See how generative engine optimization increased a Chinese tea franchise’s AI visibility from 2.5% to 56% across major AI platforms. Bonus: Want to see models like this live in China? Learn more about the trip with E-commerce Berlin Expo and Expanding Together at the end of article.

Discover 10 valuable e-commerce lessons from Bastian Siebers, Chairman of the Management Board and CEO of flaconi, as he shares his insights on the future of online retail to mark the 10th anniversary of the E-commerce Berlin Expo. [EXCLUSIVE INTERVIEW SERIES]

eBay OPEN 2026 is coming to Berlin on 15 October. Discover what sellers can expect from a day filled with practical insights, networking and new growth opportunities.

Discover the biggest product categories in German e-commerce and learn why they dominate the market. Uncover the secrets to their success today!

Discover 10 valuable e-commerce lessons from Juliane Kappel, CEO HelloFresh Deutschland, Österreich, Schweiz, as she shares her insights on the future of online retail to mark the 10th anniversary of the E-commerce Berlin Expo. [EXCLUSIVE INTERVIEW SERIES]

Compare the best e-commerce platforms in DACH in 2026, from Shopify, WooCommerce and Shopware to Adobe Commerce, Spryker and commercetools.

Explore the regions driving global e-commerce growth, from Asia’s dominant marketplaces to fast-rising markets in Southeast and Eastern Europe in this material from ECDB. (Ad)

Discover how Youzan uses unified customer data and AI to turn one-time buyers into loyal repeat customers across stores and e-commerce platforms in China. Bonus: Want to see models like this live in China? Learn more about the trip with E-commerce Berlin Expo and Expanding Together at the end of article.

Learn the top social media strategies for DACH in 2026. Compare platforms, content formats, creators, social selling and trust-building across Germany, Austria and Switzerland.

A marketplace launch can look simple until stock, returns and margin start behaving like a real channel. This guide covers the seven questions to ask before adding one: audience fit, unit economics, selling model, product data, ownership and what the first 90 days should prove. A special treat inside: if you’re a fashion brand looking for a new marketplace opportunity, join experts from ChannelEngine and ABOUT YOU live on July 15 at 11am CEST to see how it applies in practice. More information inside!

Discover 10 valuable e-commerce lessons from Alexander Graf, Founder / Podcaster / Author at Spryker, Kassenzone, Energiezone, as he shares his insights on the future of online retail to mark the 10th anniversary of the E-commerce Berlin Expo. [EXCLUSIVE INTERVIEW SERIES]

Many brands assume that booking a booth is enough to generate visibility. Chatarmin took a different approach. They didn’t just show up at E-commerce Berlin Expo 2026 hoping to be noticed, they created visibility through strategic sponsorships, including the entrance banner and the after-party, and proactive approach before and during the event. The result? A €20,000 deal closed by Day 2.

Parcel Perform’s latest AI Commerce Visibility data reveals that many leading retail brands appear in only one out of three AI shopping answers. The article explains why AI visibility is becoming a new e-commerce battleground and how brands can start measuring it. (Ad)

See the ranking of the largest online shops in Switzerland for 2026, with revenue data for the top B2C and B2B e-commerce players.

Discover German food brands, from Haribo and Dr. Oetker to Ritter Sport, Tchibo and Kühne. Explore German groceries, snacks, beverages and pantry staples.

Discover top German furniture brands, from Thonet and Rolf Benz to COR, Zeitraum and Nolte. Explore design, craftsmanship and furniture made in Germany.

Discover leading German kitchen appliance brands, from Miele and Gaggenau to Bosch, Siemens, Neff and Liebherr appliances.

On June 23 and 24, the annual K5 FUTURE RETAIL CONFERENCE took place at ESTREL Berlin. 5,000 attendees took part in the K5 Conference 2026, making this summit of (digital) commerce the most successful K5 FUTURE RETAIL CONFERENCE to date. (Ad)