E-commerce Germany News

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Voice commerce and data- driven decision making as ecommerce trends – interview with Deniz Macura (Google)

We had a pleasure to chat with Deniz Macura (Strategic Partner Lead E-commerce – Global Partnerships, EMEA at Google) about his professional experience, e-commerce trends, Google…

Personalization and contextualization will become key for successful e-commerce business – interview with Tobias Schlotter (Akeneo)

Your favourite series of interviews with e-commerce professionals is officially back! We decided to invite Tobias Schlotter (General Manager for Central- & Eastern Europe at…

How important is customer service for boosting sales?

Marketers who are responsible for the e-commerce promotion struggle with new ideas. The sales team does their best to research competitors, products and services, but…

8 key takeaways from E-commerce Report: Germany 2019

The world of e-commerce is dynamically changing: nothing looks like it did a few years ago. With the new technology ruling old and obsolete processes,…

Personalisation: Don’t suspect, know where the shoe pinches at online customers

Part II: AI-based personalisation in the online shop. How OXID eShop handles it? Read Part I here There are no fewer than six e-commerce events…

Fairs like a pro – vol. 2: how to create marketing materials?

Let’s say you’ve just decided to book a booth (preferably at E-commerce Berlin Expo 2020). Well done you! Now onto thinking about how to make…

Product discovery – Next big thing for e-commerce?

Imagine a store with an unlimited number of items and enough storage space to fit everything you could possibly think of. Then, imagine that this…

Fairs like a pro – vol. 1: how to promote your booth on social media?

Conferences, fairs, stands, booths, presentations, exhibiting opportunities. You feel you have it all, however, you still know there are a lot of ways of how…

Personalisation: Get out of your children’s shoes

Part 1: Personalisation option in OXID eShop – the (market) theory The topic of personalisation is on everyone’s lips. Fired by the hype about artificial…

3 Steps to Measure Effectively Your Marketing Campaigns

A significant benefit of internet advertising is the possibility to get lots of information on an ad’s success in real time. The major thing about…

6 reasons why you should exhibit at E-commerce Berlin Expo

E-commerce Berlin Expo 2019 is still one of the most vivid memories, but we keep on going! While we are getting ready for its 2020…

Easy e-commerce. How to stop losing customers and fully unveil the sales potential of your online store?

According to the Baymard Institute’s report, almost 70% of carts are abandoned. That means that 7 out of 10 purchases are not completed. There can…