Category: Interviews

We’ve got another insightful interview for you! Tino Hartmann, CEO of Baby Sweets, answered our questions. Keep reading to find out how to run successful marketing campaigns for an online store. Can you tell us the story about the foundation of Baby Sweets? Tom and I know each other for several years, starting a business collaboration with a browser-based soccer management game which we turned into a small web design agency…

Tobias, what are your duties as Head of Global Product Optimization? In my team we track, visualize and optimize the whole audibene customer journey – and increase conversion rates throughout the whole funnel in all countries we operate in. I currently have a stronger focus on online and crm touchpoints such as ads, landingpages and crm, but also have projects in the later stages of the funnel where most interactions…

We’re glad to present our interview with Ramon Pallaske, EU Program Manager at Audible! Check out what challenges the world’s largest producer of downloadable audiobooks faces and what changes can we expect in the e-commerce industry. What does your typical workday look like at Audible?  My workday is pretty split – in the morning I deal with everything that comes from our local team in Berlin – troubleshooting for internal tools,…

We had a pleasure to chat with Lucie Dreiseitel, Director of Marketing at AUTO1 Group. Read on to find out more about marketplaces and automotive industry! As Director of Marketing at AUTO1 Group, I’m sure you’re very busy. What does a typical workday look like?  The main focus of my role is to plan and budget marketing activities and initiatives to achieve our business targets. As we are a fast-paced company and executing all of our Marketing activities fully in-house ,…

We love interviews! This time, we decided to invite Michael Jericho, Online Marketing Manager at Ticketmaster, for a virtual cup of tea to talk about his work with the world leader at ticket sales. What brought you to Ticketmaster? Basically, my love for live music and entertainment. I always played in bands and even gathered my first working experience in the music business. I worked in a small booking agency…

According to The Guardian, Sweden’s Klarna becomes biggest fintech firm in Europe. That is why we are even more excited to publish our interview with Robert Bueninck, who plays a really important role at Klarna! What are you responsible for in Klarna? I have been Managing Director for Germany, Austria and Switzerland at Klarna since March 2018. Do you think Klarna can help people in managing their budget? We believe…

Inspirational conversations about e-commerce are definitely our cup of tea. This time, we decided to drink it with Maggie Flick, who is in charge of business operations at Outbrain. What do you do at Outbrain? As Head of Business Operations, I am responsible for business operations in 13 countries across LATAM, APAC and EMEA. This includes increasing efficiency in and between individual departments and optimising cooperation between the regions. I…

We had a pleasure to chat with Christina Hirsch, Director Customer Experience & Digital Care Journeys at Vodafone Germany. As an expert in the field, she shared some interesting insights about the state of customer experience at Vodafone and in general. You’re currently the Director of Customer Experience and Digital Care Journeys at Vodafone. What are your main responsibilities? The role is quite broad. It covers Customer Experience for the…

We are excited to present the result of our virtual chat with Jon Marks, Head of E-commerce at Polaroid Originals. Find out what is Jon’s experience in e-commerce and how does his team improve the customer journey. How have your past experiences in different jobs led to the role you are in today?  Very unexpectedly! Around the time I was looking to leave my career in law, an opportunity arose…

We had the chance to chat with Anoop Vasisht, General Manager Europe at Dynamic Yield, about personalization, behavioral messaging and Artifficial Inteligence behind Dynamic Yield’s technology. What is your role in Dynamic Yield? I am the General Manager for the European team at Dynamic Yield and am responsible for revenue in the region. Our growing team here has worked with over 100 brands including the likes of Mediamarkt, Home24, HRS,…

We invited Mirko Hüllemann, Founder and CEO of heidelpay Group, for a virtual cup of coffee to talk about the future of e-payments and heidelpay’s role in it. Enjoy! What is Heidelpay’s mission? We want to help to make electronic payments as simple and easy as the trade of cash money is. This shall not only be true for the payer but also for the payee. Therefore we are always…

We had a pleasure to chat with Deniz Macura (Strategic Partner Lead E-commerce – Global Partnerships, EMEA at Google) about his professional experience, e-commerce trends, Google Assistant and more. How does your architecture background help you in your current position? In architecture you’ll face new challenges every day because no building is identical to another – each building requires a new approach and in order to solve the challenges ahead, you…