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Instagram Hashtags for E-commerce: 6 Examples from Germany Brands

As specified in the Germany e-commerce market overview, 82 million Germans do online shopping and around 30% of them buy something online every week. What is more, the German e-commerce market is predicted to reach $105,646M by 2024. This means that the competition is growing, so Germany e-commerce brands seek out new creative ways to stand out from the crowd and grab the attention of their customers. Thus, more and…

“Is my order here yet?” Here’s what we said about clothes shopping online

From previous research, we already know that ecommerce in general has been one of the best performing areas during the coronavirus pandemic. But was that so in the world of clothing and fashion, too? To investigate, Neticle, a media and text analysis company collected the online mentions of five large online clothing stores from the 1st of March. The online stores in question are Zalando, H&M, Bonprix, OTTO and About…

Coronavirus tracker: Germany 2020 Ecommerce Country Report

The pandemic surprised us all. Its effects have affected not only the stationary trade but also e-commerce. Based on the Germany 2020 Ecommerce Country Report, we discussed the most common and severe problems that the COVID-19 pandemic caused to German e-commerce. Consequences of the pandemic There were plenty of consequences of such a crisis. The most common one (almost 60% of the business were hit by it) is delivery delays.…

Click & Collect in Germany: Germany 2020 Ecommerce Country Report

The reason for the growing popularity of click & collect is simple – it is a delivery model that can be perfectly adapted to our lifestyle. We are in a hurry more and more, we have less time, we value comfort and we require that the services we use on a daily basis are tailored to our capabilities and expectations. In addition, it is also a great solution for e-stores…

The German customer: Germany 2020 Ecommerce Country Report insights

The German customer is very demanding, aware, economical and prefers local products. The company must really try to fight for the hearts, minds and wallets of the German client. The availability of products and services is huge. Without a perfect knowledge of the behaviour and preferences of the target group, it’s a shame to budget for unsuccessful campaigns targeted at everyone, i.e. nobody. What is worth knowing about the German…

Customer Experience in DACH: practical tips from Praxtistipps CX report

In the Praxistipps Customer Experience report (you can download full report here), you can find 12 cases where exactly how to improve customer experience is shown. Companies from various fields reveal their tips for improving their contact with the clients. At a time when the competition is more and more fierce on the market, a loyal customer is worth its weight in gold it’s worth reading how well-known companies are…

The Future Shopper 2020 report: 8 insights to bookmark

The Future Shopper report gives you the opportunity to insight into what is happening in the world of e-commerce. This year (not surprisingly) discusses what we all faced, i.e., COVID-19. How consumers of the largest countries in the world behaved and how it will affect their future behavior. Here are some of the essential insights (not only about COVID-19) from this report. Customers look for shopping inspiration Before you start…

How lockdown impacted the world of e-commerce

The crisis that came with the advent of pandemics in the world can be safely called global. The world slowed down, and the streets were deserted. In contrast to e-commerce. At a time when all stationary trade stopped, most retailers moved to the Internet. How did COVID-19 affect the e-commerce industry? How did lockdown affect shopping? We’re coming with some answers now. Shopping in the time of the lockdown Let’s start…

How to understand the Critical Time Frame for Customer Complaints

When it comes to online shopping, the ultimate seal of approval is the ‘confirm purchase’ button. In placing an order, a customer is communicating many things. They’re saying they like your product, that it’s better than your competitors and they like the price. Immediately after placing an order, you have a happy customer, in a state of optimistic anticipation.Their order is being processed and all is good in the world.…

5 E-commerce Security Myths You Should Stop Believing

In 2020, we are seeing the e-commerce industry reach its zenith. With people locked inside their homes the only resort they have is to buy products online. However, consumers remain extremely concerned about the privacy and security that e-commerce websites offer. This concern is not entirely misplaced because there are many threats plaguing the ecommerce industry like malware, data breach, payment frauds, eavesdropping, denial of service attack, etc. There are…

News Trends

Brand Niche: Should My Online Business Go Targeted Or Go Broad?

Conflicting advice is hardly uncommon in the business world. Anyone who achieves some measure of success can easily assume that their approach is the correct one, when in reality things are nowhere near that clear-cut. For instance, take the matter of brand targeting: what’s the best way to realise the full potential of your business? Some will say that the right move is to specialize: to finely hone your brand…

EBE20 recap: The truth behind mass personalisation [Madeone]

E-commerce Berlin Expo brings us a lot of priceless knowledge, and we cannot have a better opportunity to make use of it. Today we would like to work on one of the most insightful ones. Christian Mohring, Founder and CEO of MadeOne, ex-Digital Commerce Manager at Nike, and ex-Head of Digital at IKEA would like to take us into the world of customization. So grab a cup of coffee, play…