The Dangers of eCommerce Brands relying on large marketplaces’
The Changing Landscape of Online Marketplaces The use of large online marketplaces has long been a key part of businesses’ online growth. It is no wonder too, considering marketplaces are generally a quick, low cost and low-risk option for many companies to widen their customer base, test new markets and broaden international sales. The wide reach of large marketplaces such as Amazon or eBay means they are often the first…