- Trends
- e-commerce
Online marketplace strategy: 7 questions to ask before adding a new sales channel
A marketplace launch can look simple until stock, returns and margin start behaving like a real channel. This guide covers the seven questions to ask before adding one: audience fit, unit economics, selling model, product data, ownership and what the first 90 days should prove. A special treat inside: if you’re a fashion brand looking for a new marketplace opportunity, join experts from ChannelEngine and ABOUT YOU live on July 15 at 11am CEST to see how it applies in practice. More information inside!