Category: Trends

The e-commerce industry has become incredibly competitive as some of the biggest companies in the world continue to take hold. Buying and selling online has now become incredibly commonplace, with the 2020 global shutdown only increasing the number of items sold online. Users who shop online prefer convenience and cost savings, and this has been made possible through technological innovation. Technology is helping make e-commerce better for consumers, and it’s…

Marketers in 2023 will need to navigate new technologies and platforms to build connections and followings for their brands. This report highlights the power of trends in digital marketing, including influencer partnerships, metaverse strategies, and augmented reality. You will find here insights on the direction of digital marketing and how some brands are using these trends. So, stay with us and learn the insights, or check out the full report…

The COVID-19 pandemic reshaped the way we work, leading to expanded talent pools, increased workplace flexibility, and a greater emphasis on family time. However, despite these changes, employees still struggled to connect. Companies implemented in-office days and new software to knit teams back together, but the collaboration challenges remained. In this article, we’ll explore the findings of the 2023 Collaboration Trends Report, a study conducted in partnership with Microsoft, which…

In spite of current global upheaval and instability, nearly three-quarters of respondents believe traveling will always be worthwhile.  With more than 24,000 travelers in 32 countries and territories, Booking.com commissioned extensive research to reveal seven emerging travel predictions for 2023 based on their insights as a leading digital travel platform.  So, let’s see insights from the report right now! A Brief Overview Travelers around the globe are feeling more optimistic…

Marketing is a dynamic and ever-changing field, and businesses that don’t keep up with the latest trends risk getting left behind. As we head into 2023, there are several significant changes taking place that will shape the marketing environment. Vericast has identified 14 trends that will shape marketing in the coming year. In this post, we’ll take a closer look at these trends that are set to define marketing in…

Sustainability has been talked about a lot for some time. But the purpose is for companies to actually start moving in that direction. Retail and e-commerce brands must prioritize sustainability to meet the demands of consumers concerned about climate change. But consumer concerns about sustainability are vague, and brands have an opportunity to define what sustainable practices mean to them.  Among other things, that’s what we’ll be talking about today,…

The fashion industry has been on a rollercoaster ride since the onset of the COVID-19 pandemic. After a sharp rebound in 2021 and much of 2022, industry executives are now expressing concern about the year ahead. A recent survey by the Business of Fashion and McKinsey & Company revealed that 84% of fashion leaders expect market conditions to decline or stay the same in 2023.  In this article, we will…

The FT 1000: Europe’s Fastest Growing Companies is a list of the top 1000 companies in Europe with the highest revenue growth between 2018 and 2021. This year, FT 1000 launched its seventh annual ranking of Europe’s fastest-growing companies, and 95 of them are ecommerce businesses. The vast majority of these companies are from Germany, such as WLDOHO and KoRo.  If you want to learn top insights, stay with us…

The world of commerce has evolved greatly in recent times. Only in what now seems like a long time ago, customers were limited to as few payment options as physical cash and credit cards. Today, however, consumers are provided with a wide variety of payment options ranging from digital payment platforms to small-scale credit sales schemes. Innovative offerings such as digital wallets have continued to record improvements to increase their…

The world is in the midst of a transformation characterized by surging inflation and fundamental shifts in geopolitical power. Green transformation is taking place, we observe the global economy, and we focus on sustainable long-term growth.  In today’s article, we will provide investors with a lot of information that will guide them at a pivotal time for the global economy. Read the BNP Paribas report here, or keep reading our…

Consumers’ desire for convenience is driving the expansion of the e-commerce sector as the world embraces a digital-first lifestyle. According to Michael Keenan of Shopify, online purchases are expected to account for 20.8% of revenues in 2023, with growth projected to continue and reach 23% by 2025. This growth presents a significant opportunity for businesses seeking to sell their products or services online. However, with the proliferation of businesses moving…